It’s Not Just a Sign
Your sign is like a business card. It tells everyone a lot about your business without saying a word. That’s why we were so excited to update Companion Animal Medical Center’s sign to give it some much-needed flair. The original sign at Companion Animal Medical Center (CAMC) was done in neutral colors which blended in with the building and the natural environment. It blended in so well that drivers overlooked it as they cruised past. So when CAMC decided to extend its hours to become a 24-hour emergency hospital, it was a great opportunity to add some pop to the design...
read moreWhatever Happens, Happens for the Best
“Take it as a blessing or take it as a test; whatever happens, happens for the best.” How do you start a farewell blog post? Three years ago, when I interviewed fresh out of college for the graphic design position at Roundpeg, I was so scared. I didn’t have any idea what the real world was all about, but as soon as I walked through these doors, I knew that this was the place where I was going to start my career. Roundpeg has been my dream job for three years. But my dream life isn’t in Indiana. If I could move Roundpeg to Florida or California, I would do it in a...
read moreIndiana’s Top Logos
A logo is an important first impression of your company. This is true for large businesses and small businesses as well. A strong visual brand makes your company more memorable to clients and the general business community. As an artist, I love great logo designs. About a month ago I read a post on Logo Design Love in which the author shared some of his favorite logo designs and invited readers to do the same. Many of the logos suggested by his readers are well known national brands, but there is great design here in Indiana as well. There are Indiana companies large and small...
read moreStreamlining Logo Design
Creative. Innovative. Organized. Those can be three tough words to illustrate in one logo. That was the challenge we took on in the design of a new logo for Streamline by Design. Streamline by Design is a professional organizing company. When Leslie, the owner, came to us, she just had a text treatment. We fleshed it out to create a true logo which she can use to build her brand across brochures, web, and all of her other collateral. Although Leslie came to us with a specific vision, she liked shades of blue and boxes, she was also incredibly open to our ideas. We went back and forth...
read moreJust in Time for the Trade Show!
We’ve worked with United Health Actuarial Services (UHAS) for the past few of years. We rebranded them about two years ago and redesigned their website. Every few months we get a call to work on a new piece of collateral, brochures, inserts and ads. Recently, UHAS decided to expand their trade show display, so we had a chance to design additional banners and a tabletop display. Working with UHAS is always awesome, because they know what they want but are open to our suggestions. They understand the importance of keeping their brand consistent and their messages simple. In...
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