Strategy

Jarred’s Reading List

Jarred’s Reading List

By on Aug 1, 2014 in Blog, Content & Social Media, Strategy | 0 comments

I absolutely devour digital content. I know I get to live and breathe written media day in and day out, but when I head home, one of the first things I do is jump on my computer, pore over whatever is trending in my social media feeds or my RSS reader and catch up on archived content. Yes, the habit of staying up on the latest digital news and trends is part of my...

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Build Web Traffic With User Generated Content

Build Web Traffic With User Generated Content

By on Jul 31, 2014 in Blog, Content & Social Media, Marketing, Strategy | 6 comments

Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business. In a way, this same strategy can apply to your online...

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Workaholics: It’s Time to Cure Your Addiction

Workaholics: It’s Time to Cure Your Addiction

By on Jul 30, 2014 in Blog, Marketing, Strategy | 0 comments

I do not envy people who insist on referring to themselves as “workaholics.” That sounds miserable. Bragging about being sooooo busy with your job and all of the countless responsibilities you have does not make me want your life. In fact, it makes me feel sorry for you. Workaholics rarely enjoy their time off because they are constantly thinking about...

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Improving Client Relationships

Improving Client Relationships

By on Jul 28, 2014 in Blog, Marketing, Strategy | 0 comments

Client relationships are important in any business. The way you treat people and the way they respond to your interactions, can make or break a company. There’s a balance to be struck between the professional advice and services you provide, and following the client’s instructions. I was inspired to rethink client interactions recently after attending an...

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Planning a Video Content Strategy

Planning a Video Content Strategy

By on Jul 23, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 0 comments

We’re talking about adding video to our marketing mix at Roundpeg, and like anything else we do, it starts with a plan. Why Video? People feel much more comfortable doing business with a company when they get to know the people behind the brand. While we do some of that brand building on our Facebook page, the photos of our cats only go so far. As a result,...

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How to Keep Your Team on Schedule

How to Keep Your Team on Schedule

By on Jul 22, 2014 in Blog, Marketing, Strategy | 0 comments

Running a business is crazy difficult. Not that I know from personal experience, but I do work for someone who owns a business and I don’t know how she keeps her head on straight. Lorraine manages customers, potential new customers, her own workload, her employees and their projects and two cats. That’s a lot. My head is spinning just reading that. But...

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