What’s a key marketing strategy that you can discover during a Scottish whisky tasting? Find out in today’s blog post from Roundpeg.
On my husband’s bucket list was a tour of distilleries in Scotland. He wanted to see how and where real whisky was made. And, so, a few weeks ago, I found myself wandering through distillery after distillery hearing about malting, mash and wort, the importance of good water, what temperature you have to roast the barley to and what it looks like when you add yeast to the mixture.