Nothing really compares to meeting with clients face to face to discuss strategy. It’s an opportunity to find out what they hope to get out of marketing efforts. This time is also necessary to explain why we have chosen the tactics and strategies for their business. Conveying this information and making the client feel comfortable and involved in the plan is absolutely necessary for the success of the marketing plan and the relationship with the client.
For years marketers and business owners alike have been told about online presence, “If you build it, they will come.” Unfortunately, that’s become a big fat lie. The internet is no longer a field of dreams, and we aren’t Kevin Costner. This past month I had the privilege of attending a talk by Chad Pollitt as part of Indy Smartups, with the focus of what business owners and online marketers can do in the wake of the internet’s broken promises. Here are some of our takeaways from the event.
What if you knew you were never going to sell your business and never going to retire? How would you change your business and your life? I was at a conference recently and the speaker asked a room full of small business owners that question. This sparked a lively conversation and a few profound “aha” moments for all of us.
Why do so many professionals, especially those in creative industries, feel like imposters? Knowing there is always someone out there who is quicker and more skilled can be really frustrating, but it’s possible for Imposter Syndrome to be seen as a positive thing.
Procrastination feels incredibly good in the moment. Whether you procrastinate by watching a YouTube video on motivational cats or checking out creepy Wikipedia entries, it always feels so satisfying, rebellious even – you’re not doing what you’re supposed to be doing. But it’s a shallow satisfaction because behind it lurks the terrible anxiety that precious minutes to do important things are being wasted
Search Engine Optimization (or SEO) has become an increasingly large part of online marketing over the past several years. Since the late 90’s, businesses of all sizes have worked to get their pages to the top of Google and Yahoo searches, with varying degrees of success.