Strategy

Planning a Video Content Strategy

Planning a Video Content Strategy

By on Jul 23, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 0 comments

We’re talking about adding video to our marketing mix at Roundpeg, and like anything else we do, it starts with a plan. Why Video? People feel much more comfortable doing business with a company when they get to know the people behind the brand. While we do some of that brand building on our Facebook page, the photos of our cats only go so far. As a result,...

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How to Keep Your Team on Schedule

How to Keep Your Team on Schedule

By on Jul 22, 2014 in Blog, Marketing, Strategy | 0 comments

Running a business is crazy difficult. Not that I know from personal experience, but I do work for someone who owns a business and I don’t know how she keeps her head on straight. Lorraine manages customers, potential new customers, her own workload, her employees and their projects and two cats. That’s a lot. My head is spinning just reading that. But...

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Developing Your Sitemap

Developing Your Sitemap

By on Jul 21, 2014 in Blog, Strategy, Web Design | 0 comments

Every time the ball starts rolling with a new web design client, we run through the same preliminary set of procedures. The first step is the keyword and industry research which is used to develop your website’s sitemap. What is a sitemap? It is a visual outline of how your website’s pages are interconnected, starting at the top with your root domain...

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Meeting Management Tips for Better Web Design

Meeting Management Tips for Better Web Design

By on Jul 17, 2014 in Blog, Productivity, Strategy, Web Design | 1 comment

Some meetings happen in a clearing in the woods with a table full of jelly donuts. Most don’t. Most meetings not set in Twin Peaks happen over the phone or by video conference and email. Remote meetings are especially common in web design. Meeting remotely lets everyone keep a tighter schedule. And like a good pot of hot coffee, digital tools are supposed to...

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How to Add Rich Media to Your Blog

How to Add Rich Media to Your Blog

By on Jul 11, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 2 comments

Digital content helps your website get indexed in search engines and disseminated across the web. While search engines love the seemingly endless stream of articles and blog posts  you write month in and month out, they may eventually become monotonous and uninteresting for your audience. To spruce things up for your brand and website, consider other forms of...

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Signs It’s Time for a Website Redesign

Signs It’s Time for a Website Redesign

By on Jul 10, 2014 in Blog, Branding, Marketing, Strategy, Web Design, WordPress | 0 comments

When someone wants to know more about a company, they search for their website online. So imagine they arrive at your website and see something like this: Oh dear. It may be time to modernize that site of yours because a website which looks outdated presents a bad first impression to share with potential customers. If your website is super old and no one can use it,...

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