Strategy

Go Into the Real World to Grow Your Email List

Go Into the Real World to Grow Your Email List

By on Sep 16, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world. So join your customers and prospects where they hang. Offer opportunities for them to sign up for your newsletter everywhere they interact with your brand. Be visible in the real world and you will be able...

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Bucketing Your Leads: Just Browsing

Bucketing Your Leads: Just Browsing

By on Sep 12, 2014 in Blog, Marketing, Strategy | 0 comments

If you’ve got a great website in place with plenty of fresh, relevant content and a decent inbound marketing plan, you’re bound to be drawing in leads, which should be organized into various categories. Heck, even businesses which don’t have a robust strategy for bringing in customers still have leads coming in. Managing those leads, figuring out...

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Do Customers Know What’s On Your Menu?

Do Customers Know What’s On Your Menu?

By on Sep 10, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

You live and breathe your products every day. You understand the fine differences between each of your products. However, your customers don’t know, and often don’t care, about the details. They just want to know if you can solve their problem. Too often, business owners and sales people assume their customers are as familiar with the product or service...

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Single Tasking

Single Tasking

By on Sep 8, 2014 in Blog, Marketing, Strategy | 7 comments

I have always considered myself to be a decent multitasker. In fact, I have worked pretty hard to develop my multitasking skills to increase productivity throughout the day. I never missed a beat during classes in school while I simultaneously took lecture notes and did that night’s homework. With the amount of devices, social networks and apps out there to...

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WordCamp Rewind

WordCamp Rewind

By on Sep 5, 2014 in Blog, Content & Social Media, Marketing, Strategy, Web Design, WordPress | 0 comments

WordCamp Columbus started off strong on a recent Saturday with the one of the early presenters speaking on the pre-development of a website. This quote from her slideshow could not be more spot on. Designing for the user experience is always beneficial and there are many ways to go about it.  This session outlined a process that consists of 4 phases. 1. Discovery...

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