Taste the Difference

Taste the Difference

What’s a key marketing strategy that you can discover during a Scottish whisky tasting? Find out in today’s blog post from Roundpeg.

On my husband’s bucket list was a tour of distilleries in Scotland. He wanted to see how and where real whisky was made. And, so, a few weeks ago, I found myself wandering through distillery after distillery hearing about malting, mash and wort, the importance of good water, what temperature you have to roast the barley to and what it looks like when you add yeast to the mixture.

Planning Ahead

Planning Ahead

Whether you’re planning a vacation or an unexpected issue pops up and pulls you out of the office for an extended period of time, you need to be prepared. I know you can’t plan for everything, but these tips will help make your life a little less stressful so you can actually enjoy that vacation to Italy and use your smartphone for pictures instead of emails. Work Ahead If you are someone who is always working on tasks at the last minute, this is going to be crucial to make sure your business runs smoothly while you’re away. Get your employees or your marketing team working 30 days out. Write blog posts a month early so you have time to provide edits and revisions. Whether you’re publishing four blog posts a month or 20, get in the habit of working ahead so if something unexpected pops up you aren’t scrambling to edit content at the last minute. Make sure you also plan to work ahead on your email newsletters. If you know when your busy season is, let your marketing team know, that way they can get however many emails they need created and approved so you don’t miss crucial deadlines. Use the same technique with social media. Schedule Facebook posts or Tweets in advance so your social media accounts don’t go silent just because you aren’t in the office. Meet with Your Team Fun fact, your coworkers would like advance notice if you plan to leave for a two week Caribbean vacation. Sit down with your team and go through any action items well before you leave for vacation. Make...
How to Beat Creative Block & Stay Inspired

How to Beat Creative Block & Stay Inspired

No one likes being stuck in a creative rut. It can be especially hard when you work in a field where you have to come up with ideas all the time. You probably know the feeling — the more you fight and force yourself to come up with your next great idea, the more burned out you get. Next time you’re feeling like you need a boost, try one of these options to get your brain going and tackle creative block. Pay attention to when you’re most productive. I want to be a night owl, but it turns out that after 9 p.m. my brain just doesn’t work as well. It seems obvious to me now but it took many frustrating late nights to realize I just can’t force my brain to work. While my mental clarity is way better in a.m., other people might work better in the evening hours. Gauge when you feel most productive and chances are you will find your flow faster. If you’re in tune with when you’re most productive you can better judge when you’ll do your best work and when to give yourself a break. Talk to people who have no idea what you do. Sometimes being surrounded by people who do what you do all day can warp your sense of reality. Add social media to the equation and you can be completely immersed in people who talk about your field all day long. Finding a fresh perspective from a friend or colleague can be really helpful if you’re stuck on a project. It can also take a lot of the...
Mission, Vision, Values and Position Statements

Mission, Vision, Values and Position Statements

These marketing terms get kicked around alot and are often used interchangeably but mission, vision, value  and position statements are not the same thing. Each is an important element in your overall marketing plan. Unfortunately they are often written by one person, approved by a committee and promptly forgotten.When that is the case, they aren’t very useful. But if they are created by your team, with good discussion all along the way, then they can be a powerful tool moving your company forward. Mission Statement Sometimes referred to as the purpose, passion or for a non-profit it may be the cause. This should be a definition of what you are in business to do. It should talk in broad terms about who you serve, what you provide and how. Roundpeg’s mission is this: Giving small business owners control of their business through  strategy, training and internet marketing tools. Who – Small business owners What – Control How – Strategy, training and internet marketing tools As a small business owner it is common to run into an opportunity which doesn’t quite fit your core mission. I won’t ever suggest you turn down an opportunity because it doesn’t fit. A clear mission however will give you some criteria to use to decide if this is the right move for your business. Vision Your vision is not about what you provide, but what you will look like as a company sometime in the future. Usually the time frame is five or ten years from now. Will you be a Fortune 500 company or a family run business with close ties to your clients?...
Invest in a Strong Marketing Team

Invest in a Strong Marketing Team

You can’t do it all. There aren’t enough hours in the day, you’re short of staff members or you didn’t major in marketing or go to business school. Those are just a few excuses you might use to push your marketing efforts aside. But here’s the deal, you can’t neglect marketing your business. If you can’t handle it all in-house, it’s time to outsource your marketing and invest in a strong marketing team. There are many parts that make up the marketing machine. You’ve got written content like blog posts, email newsletters and downloads, but then you have the graphic design portion that involves logos, graphics and print materials. You can’t forget about your website either. Whether you are creating a site from scratch, or updating your current site, someone needs to be actively maintaining and updating your site to meet certain requirements. If your current team can’t handle all of these moving parts, you need to bring in the professionals. Why? I like to think of it along the same lines as investing in a car, a home or even a nice handbag. You want to get longevity out of this investment. And while you might have to spend more money on the front-end, you will end up saving money in the long run. Content Not to beat a dead horse or anything, but content marketing isn’t going anywhere any time soon. So you can quit trying to convince yourself you don’t need a company blog, because you do. It will fuel a lot of your other marketing efforts. It will give you content for your email newsletter,...
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