That’s A Wrap, Week Ending March 2
Another busy week at Roundpeg. We interviewed several potential summer interns, enjoyed the unseasonal weather on our bonus day and as always, we made the time to blog. If you were caught up in the beautiful weather and missed our thoughts, here’s a quick synopsis: Saturday – Leap! There is Water in the Pool Lorraine works best when her team has her back. Sunday – Small Business Owner Looking for Love We are looking for someone with fire, passion and real interest in what we do. Monday – Outsource Marketing: How to Get Ready Thinking you want to outsource...
read moreOutsource Marketing: How To Get Ready
by Robby Slaughter Hey there, business owner. It’s time to take the plunge and outsource your marketing. You’ve allocated the budget to not only pay your outsourced marketing firm, but also to cover the expense of printing, mailing and perhaps even some advertising. You’ve reviewed the proposal and are about to sign the contracts. But what do you need to do to be truly ready to outsource marketing to a third party? Stop thinking about your new vendor as “outsourced marketing.” Instead, consider this team as customer advocates. They are going to be spending their...
read moreThe Secret to Outsourcing Your Marketing
At Roundpeg, we work with companies who want to outsource some portion of their marketing. Maybe they have a marketing person but that person doesn’t have graphic design skills, or maybe they don’t have a marketing department at all and need someone to take over all their marketing efforts. Whatever their reason for needing outsourced marketing and regardless of their industry or size or culture, there is one factor that contributes more than any other to a successful outsourced marketing effort: How much they care. Yes, of course, it’s critical to start with a good...
read moreIf You Love Something, Let It Go
If you read the title thinking this blog post would be about relationship advice, you have come to the right place. I will be talking about your relationship with your readers. As a blogger, I know that 70% of my readers are first-time visitors, and while I am excited to see new people come, the real heart of my blog community is my regular readers. The people who know us well enough to comment and engage in real dialogue on the blog are people I want to have a relationship with. So why would I send them away? Why would I include links to other blogs, like this terrific post by ProBlogger on...
read moreThe Science of Social
Do you remember your fourth grade science class? Your teacher probably spent a little time carefully explainging the elements of the scientific process. Observe the environment – Look for patterns and trends. State the hypothesis – Based on your observations, make preliminary conclusions about your environment. Determine elements to test – Describe elements you wish to learn more about. Identify parts of your hypothesis to test. Design the experiment – Select the specific techniques you will use to test your assumptions. Conduct the experiment – Follow the plan you have laid...
read moreKnow Thy Business
In order to be a success in life, you must know thyself. In order to be a success in business, you must know thy company. Does it all sound just a little too metaphysical and self help-y for you? Stick with me. In order to have a successful business, you must understand your own strengths and weaknesses, as well as those of your staff. Even the best built team will have flaws: too many introverts, too little attention to detail, too big and unwieldy. By understanding these deficits, you can position your company in a way that can minimize their impact. You must also know your audience....
read more317.569.1396
