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How to Embed an Offer in Every Blog Post with WordPress

How to Embed an Offer in Every Blog Post with WordPress

By on Jul 25, 2014 in Blog, Content & Social Media, Marketing | 0 comments

After visitors read a post on your site, what do they read next? Do they stick around or abandon you? This is crucial. The more time visitors spend with your content, the better they get to know and trust you. Create the right setting for longer visits with recommendations and targeted offers in every post. If you read Copyblogger (you should), you’ll be familiar...

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First Website Launch

First Website Launch

By on Jul 24, 2014 in Blog, Marketing, Web Design | 0 comments

I have always loved the feeling of pushing through a project from start to finish because there really is something very fulfilling about it. Launching my first website as a web designer here at Roundpeg was no different. I am developing new skills and learning new things. The biggest surprise is that communication with clients is a much larger part of the...

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Planning a Video Content Strategy

Planning a Video Content Strategy

By on Jul 23, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 0 comments

We’re talking about adding video to our marketing mix at Roundpeg, and like anything else we do, it starts with a plan. Why Video? People feel much more comfortable doing business with a company when they get to know the people behind the brand. While we do some of that brand building on our Facebook page, the photos of our cats only go so far. As a result,...

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How to Keep Your Team on Schedule

How to Keep Your Team on Schedule

By on Jul 22, 2014 in Blog, Marketing, Strategy | 0 comments

Running a business is crazy difficult. Not that I know from personal experience, but I do work for someone who owns a business and I don’t know how she keeps her head on straight. Lorraine manages customers, potential new customers, her own workload, her employees and their projects and two cats. That’s a lot. My head is spinning just reading that. But...

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Developing Your Sitemap

Developing Your Sitemap

By on Jul 21, 2014 in Blog, Strategy, Web Design | 0 comments

Every time the ball starts rolling with a new web design client, we run through the same preliminary set of procedures. The first step is the keyword and industry research which is used to develop your website’s sitemap. What is a sitemap? It is a visual outline of how your website’s pages are interconnected, starting at the top with your root domain...

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What I Read

What I Read

By on Jul 18, 2014 in Blog, Marketing, Ramblings | 0 comments

While I hope small business owners across America wake up every morning to read Business Notes from Roundpeg, there are lots of other great business blogs out there. I know this because I read many of them for ideas, inspiration or answers to questions I have about social media, inbound marketing, SEO, design, branding and even photography. There isn’t time...

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Meeting Management Tips for Better Web Design

Meeting Management Tips for Better Web Design

By on Jul 17, 2014 in Blog, Productivity, Strategy, Web Design | 1 comment

Some meetings happen in a clearing in the woods with a table full of jelly donuts. Most don’t. Most meetings not set in Twin Peaks happen over the phone or by video conference and email. Remote meetings are especially common in web design. Meeting remotely lets everyone keep a tighter schedule. And like a good pot of hot coffee, digital tools are supposed to...

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Reusable Content

Reusable Content

By on Jul 16, 2014 in Content & Social Media, Marketing | 0 comments

In the last few months we have been writing about content marketing, talking about content management and teaching business owners how to use these strategies to bring prospective customers to their web site time and time again. We have also been sharing success stories about companies who have been successful using this approach. We have spent a good deal of time...

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How to Show Off With a Portfolio Page

How to Show Off With a Portfolio Page

By on Jul 15, 2014 in Blog, Marketing, Web Design | 0 comments

There can be some major pluses to providing a space for your customers to see your work. If someone is considering purchasing your products or services they will most likely want to get an idea of what to expect beforehand. They say a picture is worth a thousand words for a reason. You can talk up your products and services all day but sometimes images of your work...

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Stop Putting Two Spaces After Periods

Stop Putting Two Spaces After Periods

By on Jul 14, 2014 in Blog, Content & Social Media, Marketing | 1 comment

As they say, old habits die hard. If you have been doing something long enough, whether it’s smoking, biting your nails or putting double spaces after periods in your content, the task of quitting seems super daunting. Why stop now? Well, if you are plagued with the habit of hitting the space bar twice after you type a period, this blog post is for you. You...

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