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Marketing and Technology Updates for Small Business Owners

Crafting Employee Interviews

Crafting Employee Interviews

Giving visitors to your website a small taste of the people who make up your team on a ‘Meet the Team’ page is great, but what if visitors want to know more? Longer, more in-depth employee interviews allow visitors and potential customers to get to know... read more
Business Killers – What to Avoid

Business Killers – What to Avoid

To become a successful small business owner, it’s not enough to focus solely on your company’s strengths. There are a number of mistakes which can kill or severely injure your small business if you’re not aware of them. They include: Bad Website Recently, I was... read more
Graphic Design Myths

Graphic Design Myths

Everyone has some idea of what they think graphic design is or should be. Some people’s descriptions are relatively true (albeit mildly offensive), such as “graphic designers just make things look pretty.” Most of these confused and overly simplified... read more
Welcome to Facebook

Welcome to Facebook

If you’re new to the world of social media for business, I’d like to introduce you to Facebook. No, not the personal Facebook account you use to share photos of your pets, kids and family vacations, but Facebook Pages for Business. It’s great for B2C... read more
Your Web Design Should Tell a Story

Your Web Design Should Tell a Story

Humans have told stories for centuries. It’s how we do more than survive. Stories pass information from one generation to the next. We learn lessons from the life stories of our heroes and their enemies. Even your friend’s story from the bar crawl last... read more
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