Stay CurrentMarketing and Technology Updates for Small Business Owners
Whether you are launching a new product, running an event or simply want to share some exciting news in your company, an important part of your marketing is getting the word out, reaching people who don’t know you or your business. Sure you can send an email update, and everyone who is already on your list will get the news. Maybe a few of your readers will forward the email to an associate or two, but you can’t count on that, so you need to look for other ways to spread the word.
Wouldn’t it be great if you could just walk up to people and tell them what you wanted them to do? You could try it, but people might look at you weird. Don’t worry though, there is a place where you can tell people exactly what you want them to do – in your website’s call-to-action, or CTA, buttons.
Nothing really compares to meeting with clients face to face to discuss strategy. It’s an opportunity to find out what they hope to get out of marketing efforts. This time is also necessary to explain why we have chosen the tactics and strategies for their business. Conveying this information and making the client feel comfortable and involved in the plan is absolutely necessary for the success of the marketing plan and the relationship with the client.
For years marketers and business owners alike have been told about online presence, “If you build it, they will come.” Unfortunately, that’s become a big fat lie. The internet is no longer a field of dreams, and we aren’t Kevin Costner. This past month I had the privilege of attending a talk by Chad Pollitt as part of Indy Smartups, with the focus of what business owners and online marketers can do in the wake of the internet’s broken promises. Here are some of our takeaways from the event.
Twitter is my favorite social media platform. It’s where I get the most up-to-date information on events that news sites will take hours to post about. It’s a unique platform where you can “watch” a popular TV series or a presidential debate with millions of diverse individuals and feel like you’re all in the same room, having a conversation. It’s a place to connect with brands, celebrities or authors that you’d never have the chance to talk to regularly. And, most importantly I think, it is a platform where minority voices have a chance to be heard and social justice issues can come to the forefront, causing real change.
What if you knew you were never going to sell your business and never going to retire? How would you change your business and your life? I was at a conference recently and the speaker asked a room full of small business owners that question. This sparked a lively conversation and a few profound “aha” moments for all of us.
In days past, carrying around physical media was the only way of taking your files with you. Floppy discs became CD-ROMs, which then became USB drives – with the first two obsolete and the latter quickly going that way. Taking their place is cloud storage – the ability to take almost any type of file and store it on the internet, available to retrieve by any number of parties with permission. Both for personal use and for business, cloud storage is incredibly useful and time-saving. There are several cloud services out there you can use, but which one is the best for you?
Good news! The email newsletter is making a comeback.
When an email is sent to the right people with the right content, they are well received. Email newsletters get a bad rap for being spammy and obnoxious without any valuable content. This was true in the past, but marketers have wised up to the potential and the willingness of people to read emails if they’re relevant. With this being said, you still need to pay attention to how people perceive your email and what they like/don’t like about it. This seems like an almost impossible task without asking people, but by paying attention to campaign data, you can find out almost everything you want to know. In today’s post, we’re going to break down some of the aspects of an email newsletter and what they can tell us.
Disclaimer: vast amounts of in-depth research for this post were gleaned from quickly scanning my own inbox for a few minutes. I need a moment to lie down after the visual assault of brazen text and bright images. Flipping through about fifty different messages like television commercials, only two or three induced me to linger and actually read what they had to say. Here are the notes from my investigation that will help your email stand out.
Why do so many professionals, especially those in creative industries, feel like imposters? Knowing there is always someone out there who is quicker and more skilled can be really frustrating, but it’s possible for Imposter Syndrome to be seen as a positive thing.