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Marketing and Technology Updates for Small Business Owners

The $100 Pixel

The $100 Pixel

When we updated our website this fall we changed the format of our blog posts and blog roll. The new styling required us to adjust our featured images to 795 x 316. We went through and updated many of our old posts to feature the new images and then went back to the... read more
Simple Tricks for Better Design

Simple Tricks for Better Design

Not all clients come to me looking for brand new designs. Often I’m asked to redesign existing pieces of marketing. Starting a project like this can be daunting at first, especially if the original materials are very outdated, or the client still feels very... read more
10 Hip Web Designs For Inspiration

10 Hip Web Designs For Inspiration

When clients visit Roundpeg for their first web design meeting, we spend about 15 minutes looking at websites. We ask clients to bring a list of their competitors’ sites to get a sense of their market and another list of websites they think simply look good,... read more
Spice Up Your Content Mix

Spice Up Your Content Mix

Unless you have been under a rock for the last few years, you have probably heard some marketing professionals professing “Content is King” in reference to strategy planning. Even though it has been the center of attention for several years, some writers... read more
Pictures and Words

Pictures and Words

A few years ago, everyone was talking about visual content. As internet speeds improved, most consumers could view even large images easily. Suddenly, everyone was adding images to  websites, blog posts and social media updates. Even industries which don’t lend... read more
Why Your Blog Titles Suck

Why Your Blog Titles Suck

I am a positive person by nature. I look for the bright side of almost everything. No matter how bleak, I am always looking for a way to put a positive spin on something. I let the perky side of my personality influence everything, including my writing. The problem?... read more
Facebook: Pay to Play

Facebook: Pay to Play

I have a love/hate relationship with Facebook, not only personally, but also professionally when I have to use it for our clients. My personal Facebook feed is just a flood of engagement announcements, and wedding and pregnancy announcements, so I don’t care if... read more
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