Blog
That’s A Wrap, Week Ending February 3rd
The Roundpeg crew enjoyed a team building trip to the Super Bowl festivities last Friday. Have you had a chance to check out the fun? Although it’s easy to get distracted this week we continue to publish at least one blog post daily. If you’ve been visiting Super Bowl Village on a daily basis you may have missed out. Now’s your chance to catch up. Saturday - Faces of Roundpeg: New Characters – Jenna and Peter We are a bit more polished, more professional and more grown up thanks to our newest cast members. Sunday...
read moreWhy Playing Hooky Can Help Your Business
At Roundpeg, we love to play hooky. It’s not that we don’t love our jobs or aren’t passionate about marketing and web design and all that other good stuff. But sometimes, you have to take a step back from your work and take a day for other things. That’s why last Friday we cancelled work. Oh, sure, a few of us did a couple of hours of work in the morning or a smidgen in the afternoon, but most of our day was focused purely on having fun and enjoying the crazy carnival atmosphere that is the Super Bowl in Indianapolis....
read moreUse FAQs as Blog Post Starters
Stumped for blog content? Think about the questions your customers ask you again and again. These FAQs are a great source of blog content. Typically, companies create a page of FAQs. While this is helpful, you are missing out on the SEO benefit of this content. According to Michael Gray putting one question on a page or post works much better. He says: Unless your questions and answers are very short, ideally you want to create a single page optimized for each question, this gives you the ability to create narrowly focused posts...
read moreYour New Truck Is A Website
It used to be that you were known by your vehicle. Service contractors and industrial companies like Lauck Manufacturing use trucks and vans to transport materials and workmen. The truck holds your logo, your phone number and your reputation. However, today’s market demands something more. Consumers use the Internet like a phonebook. A common search to find Indianapolis area mechanics might be “mechanic Indianapolis”. People are only looking at the first three or four results from that search to find the mechanic...
read moreMTFW: Unfunded with Nick Carter
In the startup community, funding is all the craze. But what if you could build a business from scratch? What if you didn’t sell equity in the early stages? Could the business grow? Have businesses been built like this? It can, and they have. There exists a rare breed of entrepreneur, one who has what it takes to create a self-funded company—bootstrapped—and build it into a blue chip company. Join us for today’s episode of More than a Few Words as we talk to Nick Carter about his experiences growing his firm AddressTwo as an...
read moreSometimes What’s Old is New Again
We write one or two posts a day for our blog. Some of them attract lots of traffic comments and interaction, others come and go, mostly unnoticed. Why? Sometimes a title is particularly catchy, other times it is the topic itself that generates a response. But many times, our content is lost in the overwhelming sea of information. There are too many posts by too many interesting writers, too much noise on social channels or we didn’t work hard enough that day to break through. It is frustrating, because some of my favorite posts are...
read moreKnowing When to Walk Away: Dealing with Anger Online
Fact: The Internet is filled with jerks. The anonymity and the faceless nature of the Internet seems to unleash something deep inside people. They’ll spew venom and hate about everything from the most trivial (your favorite TV show, for example) to the most important (politics and religion) to the most personal (you, your business, your profession). They’ll post things that are flagrantly untrue, hurtful or just foul and full of profanity and lies. And just as it’s easy for them to pound out a scathing attack on something you...
read moreWhat’s In A Theme?
When we start a new website project at Roundpeg, we spend a lot of time talking about themes. So what’s a theme? Not so fast Romeo, let’s get a handle on WordPress first. Roundpeg’s websites depend on this software to run. Like the engine in a car, it’s the unseen power-house under the hood. When you’re writing a blog post, that’s the WordPress engine working and when you’re checking your website’s traffic statistics, that’s data recorded by WordPress. Website owners change and update their...
read moreThat’s A Wrap, Week Ending January 27
Another week where if we waited an hour here in Indianapolis, the weather changed. We’ve had ice, snow and on the rare side for January, thunderstorms. Our blogs this week seem to have followed the pattern of one of our favorite interview questions…so weather you favor words, pictures or numbers, we’ve covered it in at least one of our blogs during the past week. If you’ve missed one or several, here’s a quick recap: Saturday – Faces of Roundpeg: The Boy Band Lorraine’s ode to Taylor & Jay and the...
read moreFaces of Roundpeg: New Characters – Jenna and Peter
One of my all-time favorite TV shows is MASH. I loved all the characters of the quirky, somewhat political comedy. In the eleven years the show was on the air, many of the cast came and went. The writers and the director made a deliberate decision not to simply shove another actor into the same role. When a cast member left, they used it as an opportunity to take the show in a new direction. The same is true of Roundpeg. In our ten years in business, team members have come and gone. The hardest thing to learn was that I couldn’t cast...
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