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Web Design Process

Web Design Process

By on Sep 30, 2014 in Blog, Marketing, Strategy, Web Design, WordPress | 1 comment

Ever wonder how a website gets designed? It isn’t magic. You don’t swing by, drop off your check and come back 10 weeks later for the launch. If you want something which really meets your objectives then the  development of your website must be a collaborative and interactive process. While your web design team is responsible for the heavy lifting, you...

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Exploring Nifty Design Tools

Exploring Nifty Design Tools

By on Sep 29, 2014 in Blog, Marketing, Strategy, Web Design | 0 comments

I always get excited when I find new tools to try out. Web designers and developers are constantly looking to either improve on design tools we all know and love or create brand new tools you never knew you needed. Even if you love love love the software or application you are using, you should never be afraid to explore other options because chances are you will...

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Bucketing Your Leads: On the Fence

Bucketing Your Leads: On the Fence

By on Sep 26, 2014 in Blog, Marketing, Strategy | 0 comments

Here we are at the second to the last installation of this series on bucketing your leads. Previously, we discussed the first set of leads for whom you only have contact information and the second set who have shown some level of interest in your business. This week, we’re diving into the leads who are right at the precipice of the sale, willing to dip their...

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Design Turnaround Time Quiz

Design Turnaround Time Quiz

By on Sep 25, 2014 in Blog, Graphic Design | 0 comments

So you’ve found yourself in need of some design work? Wonderful! Does your company have an important event coming up and you’d like to have your new materials by then? Take our short design turnaround quiz to see how prepared you are. 1. You need a complete logo redesign. Your current logo was created many years ago on the fly, and now that you’ve...

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Local Blitz

Local Blitz

By on Sep 24, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Do your customers live within a 25 mile radius of your business? If you have this type of local business then you have an opportunity to make a big impact with a local blitz. What is a local blitz? Like a military blitz attack, a local marketing blitz is a coordinated series of activities focused on a concentrated geographic area within a limited time period. To be...

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After the Call – Simple Sales Tools and Tips

After the Call – Simple Sales Tools and Tips

By on Sep 22, 2014 in Blog, Content & Social Media, Marketing, Productivity | 0 comments

If you are like most small business owners (me included), you spend a lot of time, energy and resources on lead generation activities. You write blog posts, share information on social media and attend networking events. You may also be advertising in traditional media, sending direct mail and attending trade shows all to generate interest for your products and...

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Bucketing Your Leads: We’re Interested

Bucketing Your Leads: We’re Interested

By on Sep 19, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

In the previous blog in this series on bucketing leads, I talked about ways to gather your least qualified leads and how you can push them through your sales funnel. Today, let’s walk through what to do with leads who have shown an interest in your business and who have given you some of their contact information. It’s important to note that these leads...

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How to Deal with Internet Trolls

How to Deal with Internet Trolls

By on Sep 18, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

The Internet is a great place to learn, teach and communicate with other people all over the world. It’s also the breeding ground for people to voice their negative opinions or say really nasty things about people or businesses. While some of these negative comments are warranted, many of those nasty or rude comments on blog posts or social media pages come...

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User Roles in WordPress

User Roles in WordPress

By on Sep 17, 2014 in Blog, Marketing, Strategy, WordPress | 0 comments

One of the things I love about WordPress is the ability  you have as a website owner to create new users. Adding users to your site means you can share responsibilities for creating or editing blog posts, updating product and service pages and adding new pictures without giving full access to the core site functions. As you create new users, it’s important to...

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