Stay CurrentMarketing and Technology Updates for Small Business Owners
A good farmer knows that if he wants to get the best yield he needs to rotate his crops every year. Planting the same thing year after year actually drains the soil of important nutrients. So to keep yields high, the crops are rotated.
Right about now you are probably thinking, “Well that is nice to know if I ever decide to close my business and buy a farm”. But don’t leave yet! Business owners can learn an important marketing lesson from farmers.
In many ways marketing is a lot like farming. We plant seeds, carefully nurture our seedlings and hope for a good crop of sales at some point. We try one strategy, and if it works we try it again and again and again. The problem is eventually the yield starts to decline.
When people ask me what I do for a living, I tell them I’m a content writer. At the mention of these two words, they gasp, “content writer?!?” And I nod my head, yes, knowing they’re suddenly envisioning fancy Great Gatsby-esque parties, whirlwind yacht cruises across the world and frequent dinners with royalty. It’s true, all true, but I’ll tell you, it’s not all glamorous parties, early 20th century cocktails and yacht tours of the world when you’re a content writer, no sir, sometimes you have to get down to work.
Full-disclosure: This is seasonal-themed click-bait preying on your love of flannel, falling leaves and pie.
It’s fall. Calling it now. I realize the fall equinox isn’t quite here yet, but I’m just so excited for pumpkin spiced lattes, pumpkin candies and pumpkin spiced everythings. So why not pumpkin-spiced websites? The web designs below combine the best qualities of fall (crisp and colorful) with the best qualities of pumpkin-things (rich, satisfying, lightly sweet, mostly orange).
You want to make a splash on Twitter, but where to start? Click the pen icon and get to writing. Remember, you only have 140 characters to get your point across, so make it snappy. (Characters include punctuation, spaces, links and hashtags).
It’s easier to learn your way around Twitter before beginning to tweet, so follow my lead as we walk through a few of the basics.
Social media can be frustrating and mysterious. Why does one Tweet earn likes and retweets, while another tweet gets overlooked and eventually buried in the timeline? No love, no recognition, just a lonely tweet, ignored and not doing anything for your social presence. There are a few rules and guidelines to follow that will bolster your social media engagement. While Twitter and Facebook are both important to maintain, they are different platforms that require different approaches.
Despite what the banner implies, this is not the most glamorous of blog topics. That doesn’t make it any less important!
Meta descriptions are probably not going to help you rank highly in SERPs (search engine results pages). So, dispel the thought that this is why you are creating them. You are creating meta descriptions for human eyes. If a client is navigating to a website through a Google search and not through your URL, the meta description will be a factor in deciding whether or not they will click. It’s quite possibly the last place you have to get the attention of a customer online. And you had better have a meta description that matches what’s on your page or potential clients are likely to click off your page in search of something more relevant to their search.
You’ve probably seen many websites and might not know that many times a webpage is sandwiched in between a “top” part and a “bottom” part. The top (the header) and bottom (the footer) are normally repeated consistently on every single page of your website. We might not talk about them much, but these sections contain elements which are essential to your user experience.
What’s a key marketing strategy that you can discover during a Scottish whisky tasting? Find out in today’s blog post from Roundpeg.
On my husband’s bucket list was a tour of distilleries in Scotland. He wanted to see how and where real whisky was made. And, so, a few weeks ago, I found myself wandering through distillery after distillery hearing about malting, mash and wort, the importance of good water, what temperature you have to roast the barley to and what it looks like when you add yeast to the mixture.
It’s a great day! Your branding project is finished and you’ve given your graphic designer final approval. You’re excited about the results and will be able to grow your company in the coming years using your brand new aesthetic.
But what do you do now?
Hopefully your designer is putting together a brand package for you. A good designer will do more than email you one image file and send you on your merry way. Usually this will happen without you asking for anything specific, but in order to make sure you get the most out of the process, there are a couple things you should do once your designs are finalized.
One of the things you notice if you spend any time at Roundpeg is the laughter. From stifled giggles to laugh-out-loud moments, there is a bit of laughter every day.
What makes us laugh? Animal videos of course, and other strange things we find online, paper airplane contests and jelly bean tasting events, the antics of Benny and Clyde and the silly jokes found on the inside of Popsicle sticks. Most of all, we laugh at the things people in the office say, whether they mean to be funny, and often when they don’t.
We think laughter should be shared and so, from time to time, you will see #OHAtThePeg in front or and the end of a particularly silly comment on Twitter.