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Why Brilliant Ideas Fail

Why Brilliant Ideas Fail

By on Apr 24, 2014 in Blog, Marketing, Strategy | 1 comment

As children we learned there are right answers and wrong answers. We learned choosing the wrong answer or making a bad decision had serious consequences. It was important to be right. Life and running a business just aren’t that simple. In many cases, the best ideas and the answers which are considered “right” will fail. Why? Success isn’t in...

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4 Customer Expectations Web Designs Must Meet

4 Customer Expectations Web Designs Must Meet

By on Apr 23, 2014 in Blog, Marketing, Web Design | 0 comments

Do you think about what your customers think of you? Do you meet their expectations? Does your website? I’m not talking strictly about appearance here. Small business websites are about information and function more than image. But providing the expected tools and information for customers to solve their problems is a key part of your image. You need these...

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Don’t Micromanage: Let Go of Your Control Issues

Don’t Micromanage: Let Go of Your Control Issues

By on Apr 22, 2014 in Blog, Marketing, Strategy | 0 comments

There are all kinds of crazy in this world. For example, being a control freak. It has its pros and cons, but it’s a totally manageable type of crazy. That is until you let your control issues get so out of hand your business can’t get anything done because you have to oversee everything. See where I’m going with this? Your psycho control issues...

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A Little Help From Your Friends: Building a Social Media Network

A Little Help From Your Friends: Building a Social Media Network

By on Apr 21, 2014 in Blog, Content & Social Media, Marketing | 0 comments

One of the coolest things about social media is the ability to reach a wide audience with your ideas, messages, images and questions. It really helps to have a broad network of friends, fans and followers cultivated over time. Unfortunately, money can’t buy friends or real fans. I’m surprised to still see people offering to provide up to 10,000 new fans...

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How to Reflect and Share Your Success

How to Reflect and Share Your Success

By on Apr 18, 2014 in Blog, Marketing, Strategy | 0 comments

We love working with small businesses, developing marketing strategies and teaching owners how to use digital marketing tools to grow their brand and increase profits. It’s rewarding to see the hard work pay off.  We get excited about their wins and encourage them to step back and celebrate from time to time. What about you? What happens when your business is...

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How to Prepare for Your Business Meeting

How to Prepare for Your Business Meeting

By on Apr 17, 2014 in Blog, Marketing, Strategy | 0 comments

Making the most out of your meetings with your marketing team is a lot like going to your doctor’s office. Have a prepared list of questions As a small business owner you are going to have regular meetings with a slew of professionals who are all working to make your business the best it can be. Whether you plan a business meeting with your marketing team,...

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4 Facets Of Killer Homepage Images

4 Facets Of Killer Homepage Images

By on Apr 16, 2014 in Blog, Marketing, Web Design | 0 comments

The most important element on your homepage is the image right below your logo and navigation bar. You might call it the banner or the header. This image and its accompanying text and call to action will decide whether a new visitor stays and becomes a customer or furiously clicks “Back” to get out. In contemporary web designs, this area is grows so...

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How to Build a Project Timeline

How to Build a Project Timeline

By on Apr 15, 2014 in Blog, Marketing, Strategy | 0 comments

When you first start thinking about those important dates like deadlines for projects, birthdays, anniversaries and vacations, they seem so far away. You feel like you have plenty of time to plan, buy gifts or work on the project, but you get busy. The days fly by and suddenly you are out of time. Have you ever noticed how important dates sneak up on you? While I...

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Logo Design Style Swap

Logo Design Style Swap

By on Apr 14, 2014 in Blog, Branding, Graphic Design, Marketing | 2 comments

Logos are an important part of a brand’s image.  It only takes a couple seconds for a viewer to decide whether a design leaves a positive or negative impression on them. That’s why it’s unbelievably important for brands to convey the right message quickly These first impressions are made subconsciously and are based on the combination of several...

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How I Beat Writer’s Block

How I Beat Writer’s Block

By on Apr 11, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

This may surprise many of you who have read my blog posts and newsletters for years, but I am not a writer. For me, the blank page is intimidating. I know writing is vital to my success so I’ve come up with a number of strategies which help me get past writer’s block. Break the Block Talk before I write- I naturally think aloud. I often brainstorm with...

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