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Backlink Anatomy for Small Business

Backlink Anatomy for Small Business

By on Aug 20, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

One of the ways companies build their authority and leadership online is through robust content strategy. This strategy is built on plenty of information about products, services and industry, usually contained on many different pages throughout their website. While all of this content counts as a baseline for good website strategy, most brands won’t be able...

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Polebuff: A Unique Twist on Fitness

Polebuff: A Unique Twist on Fitness

By on Aug 19, 2014 in Blog, Branding, Graphic Design | 1 comment

Odds are you’ve heard me say it before, but there is never a dull moment around here. I recently had the opportunity to work on yet another unconventional branding project, and I can definitely say it was a fun and unique experience. I can now officially check “branding for dance pole cleaner” off my bucket list. (Sure, I just added that to the...

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Tapping Into Local SEO

Tapping Into Local SEO

By on Aug 18, 2014 in Blog, Content & Social Media, Marketing, Strategy, WordPress | 0 comments

Here’s your quick Internet history lesson for the day: SEO used to be pretty darn difficult for small businesses. You had to compete against all of the big players in your industry for a slim collection of placements on keywords specific to your brand. Due to small budgets and stretched resources, most companies decided digital marketing wasn’t worth the...

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How Good Twitter Accounts Go Bad

How Good Twitter Accounts Go Bad

By on Aug 15, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

There is nothing more gut-wrenching than watching one of your favorite Twitter accounts take a nose dive right into crazy. I follow a wide variety of professionals and brands on Twitter and for the most part they keep their feeds in check. But every so often, usually when a company or business hires a new social media manager, Twitter feeds may go awry. The...

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Why We Don’t Offer Drive Through Marketing

Why We Don’t Offer Drive Through Marketing

By on Aug 14, 2014 in Marketing, Ramblings, Strategy | 0 comments

We had a series of unusual phone calls recently. The first caller wanted a logo in four hours. The second wanted a branded landing page featuring a functioning map and links to other websites by the end of the day. And the last caller wanted to know exactly how soon he would make his first sale if he hired us to do marketing. Each of the three callers was clearly...

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WordPress 4.0: What Small Businesses Should Know

WordPress 4.0: What Small Businesses Should Know

By on Aug 13, 2014 in WordPress | 0 comments

This changes everything. Again. Almost. WordPress 4.o arrives August 27. What does that mean for small business websites running the world’s most used content management system? It means you need to review how to update your WordPress installation. How To Update WordPress When I train our clients to use WordPress, I always start with updates. Maintaining an...

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Boost Your Blog With These 3 WordPress Tricks

Boost Your Blog With These 3 WordPress Tricks

By on Aug 12, 2014 in Blog, Content & Social Media, Marketing, Web Design, WordPress | 0 comments

You know what you need? Cookies. Something to pick up your mood and get you charged up to write. Unfortunately, I can’t send you cookies over the Internet. But I do have three incredibly useful ideas to make your blog posts inventive and eye-catching. Use Columns To Lay Out Your Post I’m not suggesting you opt for the old-timey look of a newspaper, but...

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Learn to Listen in The Age of the Customer

Learn to Listen in The Age of the Customer

By on Aug 11, 2014 in Content & Social Media, Marketing, Strategy | 0 comments

As a company, where does your competitive advantage come from? Is it your manufacturing expertise, your broad distribution network? The team at Forrestor research studied this topic a few years ago and came to the conclusion that competitive advantage has shifted over time as our economy has changed. They created this graphic to explain the shift. Manufacturing In...

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Lorraine Ball at Mixwest 2014

Lorraine Ball at Mixwest 2014

By on Aug 9, 2014 in Content & Social Media, Video/Audio | 0 comments

Mixwest 2014 has come and gone. The two days were filled with lots of interesting presentations on a range of topics related to marketing, blogging, content generation and the technology bringing it all together. If you missed my presentation, you can watch the entire video here.  For more on the topic of how to take advantage of user generated content read this....

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Pictures Speak Louder Than Words

Pictures Speak Louder Than Words

By on Aug 8, 2014 in Blog, Content & Social Media, Marketing | 0 comments

Have you ever wondered, when you hear the expression “A picture is worth a thousand words,” what it actually means? A few weeks ago, I got the answer to that question during Krista Neher’s presentation at Mixwest. 60,000! Your brain can process images 60,000 times faster than it can process words. In an instant, an image can convey an idea or an...

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