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After the Call – Simple Sales Tools and Tips

After the Call – Simple Sales Tools and Tips

By on Sep 22, 2014 in Blog, Content & Social Media, Marketing, Productivity | 0 comments

If you are like most small business owners (me included), you spend a lot of time, energy and resources on lead generation activities. You write blog posts, share information on social media and attend networking events. You may also be advertising in traditional media, sending direct mail and attending trade shows all to generate interest for your products and...

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Bucketing Your Leads: We’re Interested

Bucketing Your Leads: We’re Interested

By on Sep 19, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

In the previous blog in this series on bucketing leads, I talked about ways to gather your least qualified leads and how you can push them through your sales funnel. Today, let’s walk through what to do with leads who have shown an interest in your business and who have given you some of their contact information. It’s important to note that these leads...

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How to Deal with Internet Trolls

How to Deal with Internet Trolls

By on Sep 18, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

The Internet is a great place to learn, teach and communicate with other people all over the world. It’s also the breeding ground for people to voice their negative opinions or say really nasty things about people or businesses. While some of these negative comments are warranted, many of those nasty or rude comments on blog posts or social media pages come...

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User Roles in WordPress

User Roles in WordPress

By on Sep 17, 2014 in Blog, Marketing, Strategy, WordPress | 0 comments

One of the things I love about WordPress is the ability  you have as a website owner to create new users. Adding users to your site means you can share responsibilities for creating or editing blog posts, updating product and service pages and adding new pictures without giving full access to the core site functions. As you create new users, it’s important to...

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Go Into the Real World to Grow Your Email List

Go Into the Real World to Grow Your Email List

By on Sep 16, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world. So join your customers and prospects where they hang. Offer opportunities for them to sign up for your newsletter everywhere they interact with your brand. Be visible in the real world and you will be able...

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Interactive Ideas for Your Coming Soon Page

Interactive Ideas for Your Coming Soon Page

By on Sep 15, 2014 in Blog, Marketing, Web Design | 0 comments

There’s a question common to both start-ups and established businesses. What should visitors see when they go to your website, but your new website isn’t ready? I actually think this is the wrong question. Ask instead, “What should visitors do when they find your coming soon page?” Here are eight ideas for coming soon pages that encourage...

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Bucketing Your Leads: Just Browsing

Bucketing Your Leads: Just Browsing

By on Sep 12, 2014 in Blog, Marketing, Strategy | 0 comments

If you’ve got a great website in place with plenty of fresh, relevant content and a decent inbound marketing plan, you’re bound to be drawing in leads, which should be organized into various categories. Heck, even businesses which don’t have a robust strategy for bringing in customers still have leads coming in. Managing those leads, figuring out...

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Do Customers Know What’s On Your Menu?

Do Customers Know What’s On Your Menu?

By on Sep 10, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

You live and breathe your products every day. You understand the fine differences between each of your products. However, your customers don’t know, and often don’t care, about the details. They just want to know if you can solve their problem. Too often, business owners and sales people assume their customers are as familiar with the product or service...

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