Blog
Knowing When to Walk Away: Dealing with Anger Online
Fact: The Internet is filled with jerks. The anonymity and the faceless nature of the Internet seems to unleash something deep inside people. They’ll spew venom and hate about everything from the most trivial (your favorite TV show, for example) to the most important (politics and religion) to the most personal (you, your business, your profession). They’ll post things that are flagrantly untrue, hurtful or just foul and full of profanity and lies. And just as it’s easy for them to pound out a scathing attack on something you...
read moreWhat’s In A Theme?
When we start a new website project at Roundpeg, we spend a lot of time talking about themes. So what’s a theme? Not so fast Romeo, let’s get a handle on WordPress first. Roundpeg’s websites depend on this software to run. Like the engine in a car, it’s the unseen power-house under the hood. When you’re writing a blog post, that’s the WordPress engine working and when you’re checking your website’s traffic statistics, that’s data recorded by WordPress. Website owners change and update their...
read moreThat’s A Wrap, Week Ending January 27
Another week where if we waited an hour here in Indianapolis, the weather changed. We’ve had ice, snow and on the rare side for January, thunderstorms. Our blogs this week seem to have followed the pattern of one of our favorite interview questions…so weather you favor words, pictures or numbers, we’ve covered it in at least one of our blogs during the past week. If you’ve missed one or several, here’s a quick recap: Saturday – Faces of Roundpeg: The Boy Band Lorraine’s ode to Taylor & Jay and the...
read moreFaces of Roundpeg: New Characters – Jenna and Peter
One of my all-time favorite TV shows is MASH. I loved all the characters of the quirky, somewhat political comedy. In the eleven years the show was on the air, many of the cast came and went. The writers and the director made a deliberate decision not to simply shove another actor into the same role. When a cast member left, they used it as an opportunity to take the show in a new direction. The same is true of Roundpeg. In our ten years in business, team members have come and gone. The hardest thing to learn was that I couldn’t cast...
read moreYou Can’t Save Everyone
No matter what business you’re in, from dentistry to landscaping to marketing, there’s one fact you have to confront: you can’t save everyone from making their own mistakes. No matter how much you want people to succeed, some people will insist on ignoring your good, well-intentioned advice, and they will fail as a result. Hopefully it’s only a minor stumbling block in their path, but sometimes the consequences can be catastrophic: a patient who didn’t heed doctor’s orders and died, or a company that...
read moreIt’s In the Numbers: 4 Strategies for Blog Success
Do you have an idea for a great blog post? Today I am going to suggest you think about the numbers to help make it successful. 1. Word Count – Finding a balance is tough. Posts that are too long (1,000 words or more) lose all but the most committed readers before the end. Posts that are too short (less than 250 words) don’t offer enough content or key word density to attract the attention of the search engines. So what’s the magic number? I typically shoot for between 300 – 500 words. I don’t let word...
read moreIndianapolis Social Media: Way More than 46
If you’re a member of the Indianapolis social media community, you’ve probably heard of the Social 46. Commonly seen in conjunction with the #SB46 hashtag, these 46 locals were selected by the Super Bowl Host Committee in conjunction with Klout to help spread the word about Indianapolis’ first ever Super Bowl. These individuals were given swag, including merchandise and tickets to local Super Bowl-related experiences and events, and asked in exchange to tweet about all of the exciting happenings in Indy. Great idea, right?...
read moreMarketing in Handcuffs with Muhammad Yasin:
To do marketing well is always a challenge. To do it in a heavily regulated industry can seem impossible at times. But with a little creativity and a lot of hard work, you can overcome regulatory hurdles to create innovative marketing that gets results. We’ll be joined by Muhammad Yasin, social media strategist for HCCMIS, a travel health insurance company. Learn how you can make regulations work in your favor. Do you have any comments or questions? Post them here or send it to us on Twitter, or call in during the show at (805) 285...
read moreI Don’t Like Football, But I Love the Super Bowl
My husband loves football. He is from Texas, a die hard Cowboy’s fan, he has also learned to love the Colts. Great, twice as much football on Sunday afternoons. For him, Super Bowl Sunday is a national holiday. For me, it’s an advertising event, time to watch the best Madison Avenue has to offer. It is also a day to test my creative cooking skills. Can I match the food to the teams competing? So when Super Bowl fever began to catch hold in Indy, I didn’t get it. I thought, it’s just a game. But I was...
read moreTaking Stock of Your Image
Here at Roundpeg, we have an interesting way of interviewing potential employees. Along with the usual “boring interview questions” we also ask a series of our own random “fun questions” which have no right or wrong answer. One of these questions requires the person to choose between words, pictures and numbers. We get very few people who choose numbers (Lorraine is still waiting to find a soul mate), some who choose words, but the vast majority choose pictures. People like to visualize things because often words can’t do...
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