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Company Culture as Marketing Strategy
“Company culture” isn’t some touchy-feeling HR buzzword. It’s not about giving anyone the warm fuzzies. Real culture, the kind that starts with the people you hire and permeates the way you approach each and every challenge in the workplace, can be your best marketing tool. Forbes recently had a great article on this very topic. While it mostly focuses on hiring (and introduced us to our awesome name doppelganger Roundpegg, a culture consulting company), it also included this gem: “[M]ost people in the...
read moreWordPress User Roles: Who Can Make Changes to Your Website
One of the features which originally attracted me to WordPress was how easy it was to update. With just a little training, the average business owner can add content, photos, stories and even new pages to keep their site fresh and vibrant. We make this training process part of our web design package because we want our clients to own their sites, adding new content to keep it interesting for human visitors and search engines. The challenge? Sometimes they break things by making changes to settings which affect how the entire site functions....
read moreIf You Build It, How Will They Know?
Are you letting Kevin Costner write your Facebook marketing plan? Bad move, guys–don’t you remember the failure of Water World? But today we’re talking about one of his non-flops–Field of Dreams. Lorraine has written before about the famous “if you build it, they will come” strategy for web traffic. While this might work for magical baseball fields, it’s probably not a great idea for your Facebook fan page. “But Allison!” you cry, “everyone’s on Facebook! They’re pleading...
read moreThat’s A Wrap, Week Ending May 4
What a week. We headed down to Paul D’Andrea’s M10 studio for new team photos. Even the cats had their photos taken. We can’t wait to see the proofs next week. In between the cat wrangling, and the routine of building websites, designing logos and writing strategy for social media campaigns, we even found the time to write a few blog posts. If you haven’t been here all week, here’s a list of what you missed: Saturday – Creating Web-Specific Logos Sometimes you don’t get to start from scratch on a logo...
read moreBonnie
“It’s only for two weeks,” Rebecca told Lorraine. “I just need to bring Bonnie to work while they’re remodeling my house. She’s a good dog, she’s quiet, doesn’t bark. Can I bring her to work?” Two weeks turned into five years. Bonnie faithfully came in with Rebecca three or four days a week. Bonnie was a gentle, undemanding presence. She never asked for much, just for an occasional belly rub or scratch on the ears. She was always a little afraid of the cats, this 70 pound bouvier de...
read moreIt’s Easy
With so many free, inexpensive and simple-to-use marketing tools, the job of the do-it-yourself marketer has never been easier. It’s easy to set up an email newsletter with free trials from Constant Contact, AddressTwo or Mail Chimp. You can get your first newsletter out the door in no time flat. It’s easy to set up a blog using WordPress or Blogger and begin sharing your views and content with people all over the world. And social media? That’s easy too. Getting your social media profile started isn’t much harder than turning on...
read moreWaiting for the Image
Sometimes the simple things are the hardest to do. We started a web redesign project for Warweg Irrigation more than a year ago. When you look at the site, you probably wonder why it took so long. The delay was not caused by programming challenges. The website was built using a WordPress platform and a fairly straighforward theme. It isn’t a very large site, less then twenty pages, so that wasn’t the hold up either. The delay was caused by the pictures. As an irrigation contractor, Warweg is particular about the type of sprinkler...
read moreLess Emphasis on SEO, More Emphasis on Content
Allison and I had a conversation about one of my recent blog posts. She felt I was focusing too much of my attention on the natural SEO benefits of blogging. While that is important, she argued I was ignoring the many other reasons for a business owner to blog. She is absolutely right. Blogging for business is about more then just SEO. A strong blog is the core of your Internet marketing strategy. It provides content to fuel your social media updates, helps you build credibility and develop content which you can use elsewhere. Blog posts...
read moreMay Press Refresh: Kick Your Blogging into High Gear
Back in February, we had a great discussion about how to blog and what to blog about. But there’s just too much to say about blogging to cram it into one hour, so we’re back for more. All former Roundpeg web clients are welcome to join us as we discuss the nitty gritty of blogging: how do you find time for it? How do you write blog posts that are interesting for people but still pack an SEO punch? How can you promote them using other social channels to expand your reach? We’ll answer all these questions and let you ask your...
read moreFollowing and Not Following Pete Cashmore
Some friends are noisier than others. They make a big splash as if every statement was breaking news. Now, imagine a place where every friend is a fire hose of headlines. This was my Twitter experience until I decided to cut the noise and sharpen the focus. Social media adds thousands of communication channels for us to decode. When I started my Twitter account, I quickly followed all of the big technology blogs, music magazines, and a few celebrity personalities. Few of my close friends and personal connections used the service, so the stream...
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