Blog
MTFW: Productivity
Everyone is busy, especially small business owners. It’s just the nature of the beast. But it doesn’t mean that you can’t effectively manage your time in a way that gets things done. In fact, Robby Slaughter and Michael Reynolds are going to join the the Roundpeg crew and share their productivity suggestions. Both are experts in using time effectively. During the lively conversation we talked about productivity tools and Rowe (Results Only Work Environments) If you missed the program you can listen to the entire program...
read moreDon’t Be Good at Social Media
The goal is not to be good at social media. The goal is to be good at business and use social media to get there. Jay Baer. Are you missing the point of social media? Are you so caught up in the race for fans, followers and Klout scores that you have forgotten the business reason which drove you to social media in the first place? Social media is a viable marketing tool which can be use to build awareness, loyalty and sales (just not all at once) if used thoughtfully, with a plan. Here are some examples how social media can help you achieve a...
read moreNo Bullshit Social Media
These days everyone is a social media expert. They are armed with a Facebook fan page, a few months on Twitter, and a working knowledge of how to push content to all social media outlets at once. With this vast background, they position themselves to help business owners leverage social media. The result is a lot of bad advice and a number of business owners who doubt the effectiveness of social media as a tool. The truth? Social media works. It works when it is done thoughtfully and with a strategy. It works when it is guided by...
read moreDo You Doodle?
Studies show that sketching and doodling improve our comprehension — and our creative thinking. So why do we still feel embarrassed when we’re caught doodling in a meeting? According to Sunni Brown, we shouldn’t. In a presentation on TED.com she makes the case for unlocking your brain via pad and pen. As anyone at Roundpeg can tell you, I always have a pen and pad in hand when I stroll into a meeting. I draw and write all sorts of things . Most of which are useless to everyone, including me. But the process of...
read moreWhy I’m Mean to Interns
I’ve supervised four interns here at Roundpeg. I’ve made at least three of them cry. Two of them hate my guts. Two of them are respected professionals who I genuinely consider both friends and colleagues. Why is there this dichotomy? Why do half of my former interns despise me–and why am I okay with it? Simple: I care enough about my interns to push them to the very limit of their abilities and then some. With me, they can’t get away with “good enough.” Let’s face it: most undergrad and even graduate...
read moreFaces of Roundpeg: Kyle, My Teacher
I wasn’t hiring and I didn’t need a graphic designer when I met Kyle Lacy. It didn’t matter, there was something about the quiet confidence of this extraordinary young man that convinced me in our first conversation that I should find a way to hire him. Many of my friends thought I was crazy to hire and train someone who had plans to start his own business, one that would eventually compete with Roundpeg. But it was one of the best decisions I made. In the year we worked together, I taught Kyle about running a production company,...
read moreThat’s A Wrap! Week Ending October 28
Things were busy this week at “the Peg”. We had a full house for our Social Media Stew Seminar, landed another web design project and hired Peter our intern to join the team as a production artist. It is about growth, change and a little bit of fun! If you haven’t been by in awhile, here is a look at what you missed this week. Friday - New Days New Ways Our intern Peter is settling in for the long haul and is now a full fledged member of the Roundpeg team, joining us as a production artist. Saturday – Faces of...
read moreTwitter Is Supposed To Be Easy
When I started with Roundpeg in September, I had seven or eight tweets to my name. With encouragement of my friends at Roundpeg, I started tweeting more actively. However, as a novice user, it wasn’t long before I arrived in Twitter hell. Here are four of my biggest rookie mistakes from the dark side (and how to avoid them): Abusing hashtags: While Twitter is more fun because of this tool, #everyword #shouldnotbehashtagged. Use hashtags smartly and sparingly. Don’t force them into your message. Spamming Facebook with Tweets: Do not...
read moreJoin Me at Innovation Summit – November 8, 2011
I am really looking forward to this year’s Innovation Summit. TechPoint has put together a terrific lineup (including me) of local and national speakers. This is one event you don’t want to...
read moreDifferences in Writing Styles
From Brittany Wright From the very first day, Allison repeatedly told me that I was writing academically instead of focusing on readability. To be honest, I had no idea what she was talking about. As a grad student in public relations, writing is a skill I not only have to possess, but one that I have to excel in. So, I was confused and it was a blow to my ego when I got feedback that I needed to seriously work on my “voice.” I thought my voice was great and definitely wasn’t expecting so much criticism. Two months later, I...
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