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1 Out of 1,400,000
I did a quick search last night for the term Indianapolis web design . In just a few seconds Google returned 1,400,000 items. 1,400,000 The sheer volume is staggering. How long do you think it would take to actually look through all those pages? I will never know, because like most people, I rarely look past page two. That is the challenge for small business owners who have invested serious money in their company websites. They are frustrated when the site doesn’t appear on page one. But consider the odds. According to Netcraft,...
read moreNot Every Shoe Fits
Once upon a time, a prince went searching for his true love. His only clue was that the girl of his dreams would be able to wear a very special glass slipper. While he met many fair maidens along the way, there was only one perfect fit for him. So he searched far and wide till he found Cinderella. Small business owners need to be as discerning as the prince when considering where to spend their precious time on social media. While there are many attractive networks, there is a perfect fit. Not every shoe fits every business. So how do you...
read moreWhen a Customer Complains
Over the last few years, we have seen an explosion of small business social media activity. The affordable and easy-to-use platforms make it easier than ever for small business owners to present their company to prospects, stay in touch with clients, conduct market research and resolve customer service issues. Unfortunately, while customers have been quick to embrace social platforms to complain and share feedback, many business owners have been slow to respond to their cries for help. This is surprising when you think about how much you...
read moreOnce More, With Visuals: Part One
There is simply no substitute for eye-catching visuals if you want to grow your business on the Internet. That is why you need a visual content strategy. I’m here to help you find the pictures to power that strategy But what is a visual content strategy and how do you start? For answers, check out this post by Allison. She lays out a convincing argument for the importance of pictures on your website and social profiles. Good visuals lead to increased search performance and greater results for your social media efforts. And it’s...
read moreThat’s a Wrap: Week Ending April 20
Do you ever step back and think about how much you’ve accomplished in the past seven days? Although I often think of Roundpeg as an oasis in the storm of my life at home with a husband, three teenagers and two big dogs, sometimes I am amazed at the craziness that ensues at Roundpeg in a “normal” week. Regardless, blogging is always a priority for us, so if you too have had a crazy week, this is your chance to catch up on our words of wisdom. Saturday – I’m A Business Owner Lorraine’s idea of the difference...
read moreShow A Little Leg
Here at Roundpeg, we have done quite a few web audits lately. In the process of evaluating a companies web design, we tear the website to shreds, breaking it down to its component parts and looking at every aspect with a critical eye. Copy, layout, user experience, architecture and navigation, we look at everything. Lately, we’ve been seeing a consistent, recurring problem with homepages: showing too much skin. These websites are trying to cram every service and every product they offer onto the homepage. Someone once told them how...
read moreThe Land of Misfit Fonts
Ask any graphic designer and he/she will agree with me, finding the perfect font for a project can be frustrating and time consuming. To eliminate some of the hassle of hunting for fonts, I often work backwards. Of course that doesn’t mean I get to choose a font and then go looking for a branding project to match, though that sounds like it would be pretty fun. When I come across interesting or distinctive fonts but don’t have a specific project in mind at the time, I keep them in a folder (which I like to call “The land of...
read morePress Releases: Good and Bad
Five years ago, before we became immersed in social media, much of our business was centered around traditional PR. And although we don’t write as many press releases or pitch stories to editors as often as we used to, this list of dos and don’ts is still valid, perhaps more so with the shrinking number of outlets and the growing number of companies submitting their stories: Content: DO: Write a press release when you have timely news about your products or services, your staff, recent legal or legislative actions, industry...
read moreMTFW Business from the Road
Ever wonder what would happen to your business if you just “hit the road” for a month or more? Join us for today’s episode of More than a Few Words as we talk to Jon Arnold, founder of Tuitive, a truly virtual business. Last year, after more then a decade of operation, Jon shut his office, but not his business. His employees went home, and he and his family hit the road in their camper. Their goal was to spend a year touring the US before his kids were too old. With his wife behind the wheel, Jon still manages the day to day...
read moreWhat Happens When You Bring Your Date Home
Participating in social media communities is like hanging out at a singles club. The metaphor is not as strange as you think. In both places you strike up a few conversations, maybe exchange phone numbers or other contact information with a few people. Ultimately, your goal is to bring someone home. In the world of the Internet, home is your website. It should be an interesting place where you can have a more intimate and in-depth conversation then on social media. So, are you ready for company? Just like your bachelor pad, if you...
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