Identity Crisis
I am having a bit of an identity crisis. For the better part of the last ten years, Lorraine Ball and Roundpeg have been one and the same. Over the last few years the company has grown as I have hired some amazing and talented people. While each one of them fits the Roundpeg mold: “creative and quirky”, each one is also a unique individual. It has been awesome to see the brand grow and change because of their influence. So where does the identity crisis come in? It is on Twitter. Four years ago when I first jumped in, twitter was for fun. I never expected twitter to be...
read moreHippos & Babies: Martin Concepts Logo
There is a first time for everything at Roundpeg, even cute jungle animals. At Roundpeg, we often design logos for very professional clients, such as law offices, manufacturing companies and other more traditional marks. Designing a logo for a company which sells children’s products was really different, but it wound up being a lot of fun. When Ed Martin of Martin Concepts first approached us about designing his logo he had a pretty clear idea of what he wanted. Martin Concepts manufactures a products for babies, so I wanted to make sure this logo was youthful and fun. He was set on...
read morePictures Help Clients Visualize the Message
Will the internet spell the end of printed brochures? While many companies have moved more and more of their content online, I believe brochures will be around for a long time to come. There’s something to be said for holding information in the palm of your hand, and having it all there in black and white to read at your leisure. We are just finishing up work on a printed piece we really like. Vision Equity, a real estate investment firm, came to us with an interesting challenge. They had a power point presentation with more than 25 slides, which they wanted consolidated into...
read moreHittle Snow Removal
As part of a the larger Hittle Landscape company, the snow removal division had an identity crisis. They came to us with the challenge of developing a logo that was consistent with the overall company brand, yet at the at the same time represented their specific service line. So how do you blend the winter feel of snow removal with the summer feel of the landscape division? We maintained the same font, replacing the sun behind the text with a snow flake. We switched the colors from greens and browns to a wintery blue and gray color palette. Click here to view Hittle Snow...
read moreBut That’s My Dress!
Most women have had this experience at least once. You find the perfect dress. You love it and feel great when you wear it until …You walk into a party and come face to face with another woman wearing the same dress. It happens. Unless you are having your clothes custom made for you, and even then, designers follow fashion trends. A little black dress will look like other little black dresses. So how does a woman create a distinctive look with ready to wear fashion? The answer lies in the accessories and the styling. The choice of an odd colored shoe, great necklace,...
read moreThat’s A Wrap, Week Ending Aug. 5
The week has flown by, and ended with a bang! Last night Lorraine’s interview on NPR aired. We spent much of the day sharing the link with friends, family and customers. If you missed the broadcast you can still listen to the program here. And if you haven’t been here for a week or so, here is a run down of the other content you missed Saturday – Guests Wanted Lorraine’s been blogging for approximately four years. Rarely is she at a loss for words, but blogging seven days a week can be a challenge. The Roundpeg crew (interns included) help out with the...
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