No Bullshit Social Media
These days everyone is a social media expert. They are armed with a Facebook fan page, a few months on Twitter, and a working knowledge of how to push content to all social media outlets at once. With this vast background, they position themselves to help business owners leverage social media. The result is a lot of bad advice and a number of business owners who doubt the effectiveness of social media as a tool. The truth? Social media works. It works when it is done thoughtfully and with a strategy. It works when it is guided by professionals willing to admit this is a relatively...
read moreWebsite Design on a Dime
Today’s guest post is by Nick Carter, author of “Unfunded: From Bootstrap to Blue Chip Without the Fuel of Round-A Capital.” This is the story behind the story, untold tid-bit that didn’t make the book’s final cut. For a newly forming business, there is perhaps no greater piece of the marketing puzzle than the website. Yet, for many business owners, the realm of website design and development remain shrouded in mystery. What is the difference between WordPress and a custom PHP-programmed site? Why do some vendors advertise websites for bargain prices like...
read moreBusiness Map
BusinessMap: A Practical Guide to Business Planning – $35.00 As a small-business owner, you need a map — a business plan! Without it, you are traveling blind. Often, the road to achieving your goals is a series of small steps. Creating a schedule for these interim steps or milestones will help you track progress toward the overall goal. In this combination book and companion CD, you will discover a step-by-step process complete with numerous examples to help a new business owner create a viable business plan. Accompanied with blank forms and outlines, “Business Map”...
read moreThe Entrepreneurs Notebook
The Entrepreneur’s Notebook: A Guide to the Science of Marketing – $20.00 Every company, large or small faces the same challenge – to create effective marketing. The difference? Large companies typically have a systematic process for the development of their marketing plans. Now you can learn the secret to big company marketing. In this combination reference manual and workbook, you will find a step-by-step process to make your marketing investments more effective. Apply the Science of Marketing to your business Prepare a SWOT Analysis and use it to create realistic...
read moreConfessions of a Networking Junkie
Confessions of a Networking Junkie – $15 Savvy networkers know that it is healthy for a business to get its BUZZ from networking. With a solid base of contacts and referral sources, a true networking junkie can say goodbye to cold calling and scale back on expensive advertising. Discover a simple 12-step program designed to help any novice create a plan for their networking addiction. As you use the workbook and listen to the 25 minute companion CD you will learn: Simple techniques to put the right words in your word of mouth marketing Practical strategies to build a referral...
read moreBlogging for SEO – Is it Really that Easy?
With all the “so called” SEO, Blogging and Social Media experts cropping up on a daily basis, it is refreshing to find someone who really is an expert. Doug Karr author of the Marketing Technology Blog, really knows his stuff when it comes to blogging for business. In a new eBook he has boiled down effective business blogging to five key elements, and then explains how to maximize each element. While he admits he won’t write your content for you, he does have great tips on how to develop new ideas, engage readers and publicize what you write. So if you are just...
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