That’s A Wrap, Week Ending February 3rd
The Roundpeg crew enjoyed a team building trip to the Super Bowl festivities last Friday. Have you had a chance to check out the fun? Although it’s easy to get distracted this week we continue to publish at least one blog post daily. If you’ve been visiting Super Bowl Village on a daily basis you may have missed out. Now’s your chance to catch up. Saturday - Faces of Roundpeg: New Characters – Jenna and Peter We are a bit more polished, more professional and more grown up thanks to our newest cast members. Sunday – What’s In a Theme? Peter explains (to...
read moreTaking Stock of Your Image
Here at Roundpeg, we have an interesting way of interviewing potential employees. Along with the usual “boring interview questions” we also ask a series of our own random “fun questions” which have no right or wrong answer. One of these questions requires the person to choose between words, pictures and numbers. We get very few people who choose numbers (Lorraine is still waiting to find a soul mate), some who choose words, but the vast majority choose pictures. People like to visualize things because often words can’t do justice to the product, idea, scenario etc. This is...
read moreI’d Rather Be Fat…
It doesn’t matter what you say about me as long as you spell my name right. That was the long held belief of many advertising and PR pros. It assumed people don’t remember the details, just your name. I saw this in practice 11 years ago when I was at Conseco. As we slid into bankruptcy, there were countless news articles describing the mismanagement of the company in great detail. While our agents noticed, consumers seemed to be oblivious. They just heard the name over and over again and remembered us. The Shane Company has the most annoying but recognizable commercials....
read moreMore than a Few Words: The Client Experience – Extending the Brand
Branding does not stop at the edge of the paper or the bottom of a website. True branding extends into all facets of your customer experience. How you answer your phone, greet guests as they visit and even furnish your office all combine to create a brand impression. This week, we will be talking to interior designer James Kuster, specifically about how he works with clients to extend their brand into all facets of the customer experience. Do you have any comments or questions? Post it here, send it to one of us on Twitter or Facebook, or call in during the show at (805) 285 -9865. Remember...
read moreTell Just One Story
So, I left to go to the store on my bike. I love bikes, don’t you? Biking is great, like that time I went biking through the foothills of Mount Everest. Did I ever tell you about the time I went to Peru? It was awesome, we ate guinea pig. It reminded me of the pet gerbil I had as a kid. But, anyway, I was on my way to the store... Don’t you hate getting caught in a conversation with someone who can’t just tell you a straightforward story? You want them to tell you one simple thing, but they have to expound on every detail, get caught on every tangent. Instead of focusing...
read morePlunger Bouquets and Other Bad Design Ideas
“I really like how clean and modern it is, but could we fill in all that white space and add these 16 product shots and all four of our tag lines?” While this is not a direct quote from any of our clients, it is similar to some of the things I’ve heard in the past that have made me want to take my college diploma and light it on fire. One of the biggest challenges is striking a balance between what looks good and what the client wants. There are definitely days when I think to myself, “If all everyone wants are gradients, drop shadows and Papyrus, why am I doing this?” There...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
