All American Doesn’t Have to Be Red, White and Blue
When you hear the name American Eagle Basketball Goals you probably envision something in red, white and blue with a heavy Serif font to give it a traditional feel. But this product is anything but traditional and so one of Jenna’s challenges was to give them a logo which would make them stand out as well. Her other challenge was to give them something which would look equally good on top of a web page or on the product itself. The design process started as she searched for images of an eagle. The one she selected is strong, but not a literal image of an eagle with arms...
read moreExercising Good Design
As a designer, one of my favorite things is when a design ends up surprising me. From the kick-off meeting to the end result, not every project ends up being what we initially envisioned. Fortunately, with KnowSweat Workouts this ended up being a positive thing. The challenge was finding a logo that would be able to represent the gym as a whole, but also include all the different fitness areas KnowSweat specializes in–like taerobics, personal training and weight loss services. The first round of logos I came up with all involved the name placed next to or underneath one single...
read moreHippos & Babies: Martin Concepts Logo
There is a first time for everything at Roundpeg, even cute jungle animals. At Roundpeg, we often design logos for very professional clients, such as law offices, manufacturing companies and other more traditional marks. Designing a logo for a company which sells children’s products was really different, but it wound up being a lot of fun. When Ed Martin of Martin Concepts first approached us about designing his logo he had a pretty clear idea of what he wanted. Martin Concepts manufactures a products for babies, so I wanted to make sure this logo was youthful and fun. He was set on...
read moreAdding a Sense of Motion to the Entrepreneur Advancement Center
The EAC had been using a stodgy, brown and black text treatment. As the organization changed, this old-fashioned logo no longer described who they were. We freshened the logo with bright, energetic colors, and used the arrow to represent upwards motion to reflect the EAC’s role in propelling entrepreneurs forward.
read moreCarpenters Rule
Tim Batta had an idea about the type of Carpentry business he wanted to run. With an eye for detail he wanted a name and logo the conveyed the precision with which he would approach any project. We gave him a long list of choices, but I was really glad he choose “The Carpenter’s Rule”. It was a great name with two meanings. The name conveyed the sense or order Tim brought to every project, but also a carpenter’s rule is a tool used by carpenters. The logo we designed to support the name had a strong precise feel. Since he would be working with wood, we choose...
read moreTaking our Customer’s Brand To the Nines
When Jennifer, the owner of To the Nines came to us for a logo, she was hoping for something simple and elegant. She wanted to avoid, the fussy, flowery designs with ornate script, which most wedding planners select. She asked us to find a way to say wedding, with a modern edge. Taking the challenge, we came up with a design which incorporated a champagne flute into the lettering. We gave a sleek, modern feel, by choosing a clean simple font and non traditional colors.
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