Simple Season’s Greetings from Roundpeg
Whether or not you celebrate a holiday in December, I think it’s pretty safe to say everyone enjoys receiving a cheerful greeting in the mail. At Roundpeg we like to send a holiday card every year, not only to our friends and family, but also to our clients. It is a casual reminder of our company for clients we haven’t worked with in awhile and a good way to reach out to people without asking for anything in return. We care a lot about our clients and are always trying to find new ways to interact with them and strengthen those relationships. For the design of our holiday cards,...
read moreNew Business Cards for a New Year
With the launch of our new website this summer, we made several modifications to our brand. We moved to a very fresh, sophisticated and understated look. Gone is the handwriting font, the circles and clutter. Our business cards needed to change to match the new look. The problem – I loved the card Taylor designed in 2009 the last time we updated our website. The blue background was dramatic. The circular layout of the content was fun and distinctive. Even two years later, I haven’t seen anything quite like it. In addition, we had equity in the design because all of us have...
read moreDirect Mail: Less Is More
Direct mail can be an effective way for businesses to contact current and prospective customers, especially about special offers and promotions. Some of the advantages of using direct mail are the highly targeted audience, the personalization options and the data that can be collected based on responses. Because of these benefits, it is understandable why many companies choose this type of marketing, but for a designer, this can be an extremely challenging project. The most important thing to remember when creating direct mail is that the first impression is everything. Think about it: what...
read moreIndiana Acupuncture
One of my favorite things to do as a designer is to take existing material and give it a new (and of course, improved) look. Don’t get me wrong, I love the excitement of starting from scratch, but there is something very rewarding about watching a design reach its full potential. I recently did a redesign of two brochures for Indiana Reproductive Acupuncture. Their original design lacked personality with few graphics and a very text heavy design. Because the brochures were designed for expectant mothers and women trying to become pregnant I wanted to make sure the brochures had a warm...
read morePictures Help Clients Visualize the Message
Will the internet spell the end of printed brochures? While many companies have moved more and more of their content online, I believe brochures will be around for a long time to come. There’s something to be said for holding information in the palm of your hand, and having it all there in black and white to read at your leisure. We are just finishing up work on a printed piece we really like. Vision Equity, a real estate investment firm, came to us with an interesting challenge. They had a power point presentation with more than 25 slides, which they wanted consolidated into...
read moreBringing Unsexy Back
There are some businesses where people line up around the block, begging to do their marketing. These tend to be the fun, sexy businesses: restaurants, tourist attractions, and retail shops, among others. It’s so tempting to run after these kinds of businesses. After all, everyone loves to eat, buy things, and have a good time. I’ll admit, even Roundpeg was distracted for a while trying to run after these establishments. We’re only human, and from the outside looking in, tweeting and blogging about Italian food might seem more interesting than writing about commercial...
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