That’s A Wrap, Week Ending January 27
Another week where if we waited an hour here in Indianapolis, the weather changed. We’ve had ice, snow and on the rare side for January, thunderstorms. Our blogs this week seem to have followed the pattern of one of our favorite interview questions…so weather you favor words, pictures or numbers, we’ve covered it in at least one of our blogs during the past week. If you’ve missed one or several, here’s a quick recap: Saturday – Faces of Roundpeg: The Boy Band Lorraine’s ode to Taylor & Jay and the way things used to be. Sunday – Make...
read more2011 Greatest Hits
We write a lot of blog posts for Business Notes from Roundpeg. We average eight to ten posts a week, on topics we think small business owners will care about: marketing, social media, networking, web design, strategy and team building. Some posts are serious and some are informative, some of the posts are sentimental and others are rants. Each of the members of Roundpeg writes posts from time to time and we regularly invite guests to join us as well. The blending of our different voices has created a blog which really represents who we are as a company. We watch our statistics to see...
read moreNot Everything is a PR Crisis
Those of you who live in Indianapolis have probably heard about the Super Bowl Shuffle. No, not the terrible 1985 video created by the Chicago Bears, but the equally terrible 2011 video created by the Indiana Visitors and Convention Association to promote the hospitality industry in Indianapolis at a hotel conference in Chicago. The video was originally intended just for this specialized audience, but in the way of the Internet, the silly thing quickly went viral, earning the derision of locals and out-of-towners alike across Twitter, the blogosphere and even ESPN. The event was full of high...
read moreDifferences in Writing Styles
From Brittany Wright From the very first day, Allison repeatedly told me that I was writing academically instead of focusing on readability. To be honest, I had no idea what she was talking about. As a grad student in public relations, writing is a skill I not only have to possess, but one that I have to excel in. So, I was confused and it was a blow to my ego when I got feedback that I needed to seriously work on my “voice.” I thought my voice was great and definitely wasn’t expecting so much criticism. Two months later, I get it. I can look at my papers and projects for...
read moreBrittany – Fourth Week
After four weeks, Brittany is settling in. Here is an update on the continuing adventures of our Intern: By Brittany Wright I’m into the fourth week of my internship here at Roundpeg, and I’d like to share some of my experiences thus far with all of you. Remember all of the things I wrote about two weeks ago? Well, I have quite a few more things to add to the list now. First, I’ve completed a ghost blog post for a pretty big-deal client, created and published another press release, worked on drip campaigns for both Roundpeg and a client, created a month’s worth of...
read moreMore Than A Few Words: Traditional Media, 2011
At Roundpeg we spend a lot of time with clients focused on using social media to “tell their story” Long before social media, there was PR. And even today, in a very wired world, there is still a role for traditional PR. Join us as we talk about the role of traditional public relations in your marketing mix with Jennifer Reginer, an Indianapolis Public Relations professional. As an BohlsenPR account executive, Jennifer works clients such as Rich Mullins Film, Masala Bhangra, Indy Food Swap, Green Lab and with indie authors through client Author Solutions . Do...
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