Life Without Lorraine
As Lorraine has become a nationally recognized speaker, she’s spending more time out of the office, traveling the country. It’s great knowing she’s out there promoting our brand across the U.S., but the change comes with challenges-and growth opportunities for those of us left behind.
Business at Roundpeg starts with Lorraine. She’s the cog in the wheel, so it’s not uncommon for us to include her on every single business decision. Our’s is a fast-paced business, and sometimes things don’t go exactly according to plan. When thingsdo go wrong, or simply take an unexpected turn, my first instinct is to run to the boss so she can get me out of whatever mess I have created. She is out safety net, but when I depend on her, I know I am taking her time and energy away from what she’s working on and I am inhibiting my our own development.
When she is not here Taylor, Allison, and I are responsible for the success of Roundpeg. We have to trust our judgement, and make decisions. We have to be fearless. Slowly, I’m learning to figure things out for myself. I’m learning to trust my judgement and make decisions which affect our clients and our business. And I’m learning to do so without fear. ( It helps to know Lorraine will back my decisions. She may tell me later how she might have handled if differently, but she will support commitments I make to clients in her absence. )
For that reason, Lorraine’s speaking tours have been a blessing in disguise. The other VP’s and I are learning we can make the right decision most of the time. There’s a REASON Lorraine trusts us. We’ve had to grow up and realize the more ownership we each take in Roundpeg’s success, the more we will see that success become a reality.
Looking down the road, I’m excited. I can’t wait to see our entire team grow as problem-solvers, decision-makers, and eventually, corporate officers.
If anyone sees Lorraine out though…please let her know when she gets a chance, I have a couple questions…
Roundpeg Radio – Time to Say Goodbye!
As the summer starts to wind down ( I know it is stil well into the 90′s) but it is time for kids to head back to school. And the back-to-school crowd includes three of our interns.
As Jay mentioned in his post earlier this week, these extremely talented individuals will leave their mark on Roundpeg, and I hope we will leave a mark with them as well.

So in honor of their departure, this this week Roundpeg Radio is dedicated to Kelly, Dan and Emily. Our theme is songs of greetings and fairwell.
We will kick off the day with American Pie, and Hello/Goodbye by the Beatles. What would you like to have us add to the list?
We will be live until 3 PM today. Then play list will be up all week. So send your song requests to @roundpegradio. And although our interns will be gone, Roundpeg Radio will live on. So be sure to come back next Friday too, when our musical theme is technology.
NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are on!
Sweet Dreams from Roundpeg Radio
This has been a crazy week at Roundpeg. We have had to deal with trying to wrap up lots of projects before the end of the month, technical glitches which slowed us down, changes in equipment to run the office, and lots of interesting new assignments. After a long week, we all need a rest coming in to the weekend

So this week we thought we would look for songs about rest, vacations and dreams. Ok so some of us also saw Inception, so weird dreams are in the back of our minds .
We are going to kick off with Sweet Dreams by the Eurythmics to get us in the mood. Then we will be live until 3 PM today , and the play list will be up all week. Send send your song requests to @roundpegradio.
NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are on!
Seven Link Challenge – Day Two – Posts by My Team
This is the second in a series of posts inspired by Darren Rowes Seven Link Challenge .. Today’s posts features links to posts by members of my team.
One of the coolest things that has happened over the last few months, is how many really great posts the members of the Roundpeg team have written. They each have their own style, and bring something unique to the blog, giving it a wonderful mix of flavors. Here are just a few of my favorites:
- From Jay: What Websites Have in Common with a Trailer Park
- From Taylor: So many good choices, but I had to go with: I Don’t Love Heats and Flowers
- Allison hasn’t been here very long, but she is a writer, so I had so many great posts from which to choose. I finally decided on this one: Bad Customer Service is Worse PR
- We’ve had a number of talented interns over the last few yeas, and I went back into the archives for this one by Neil Chaggra who was at Roundpeg last fall: Tie Your Shoes
- And this one by Melinda Cooper: Retweeting is What Makes Twitter Work
- From one of our team of current intern’s Kelly Rogers: Music, Food and a Bit of Research. The Life of a Roundpeg Intern
- And finally a sentimental favorite. Although my daughter Michelle no longer works here at Roundpeg, I had to include my favorite post by her: First Post by First Daughter
These are my favorites. Did I miss one of yours?
Driving Roundpeg Radio
This is the eighth installment of Roundpeg Radio. What started as a fun experiment is now a regular part of our Friday routine.
So here we go again! We will be live till 3 PM today, and the play list will be up all week so send your song requests to @roundpegradio.
With the Brickyard 400 this weekend it seems fitting to dedicate today to songs about cars, speed and motion. Do you have something you would like to hear? Just tweet your song request to @roundpegradio, or to any of the Roundpeg crew, and we’ll add your song to the list.
NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are on!
Roundpeg Radio… It’s Raining Men!
It’s Friday, so that means it is time to breakout your favorite #FollowFriday love on Twitter, and send your song requests to @roundpegradio.
In honor of the amazingly creative Old Spice promotion, today’s installment of Roundpeg Radio is dedicated to Men! Do you have something you would like to hear? Just tweet your song request to @roundpegradio, or to any of the Roundpeg crew, and we’ll add your song to the list.
NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are on!
The Challenge – Update
A few days ago we set a goal at Roundpeg. We want to attrack 1,000 fans to our Fan page by August 1. To acheive our goal, we are testing a variety of techniques, including creating a custom welcome page, sending invitations to friends and family and posting updates on twitter.
Like any marketing campaign, it would be crazy to wait till it was over to see if it was working, so every day, we check our stats to see if what we are doing is working. Then we can adjust the strategy if we need to.
So how are we doing? See for yourself:
We had a nice spike when we kicked off the contest but our traffic has leveled off since then. Now we need to look at some alternatives but with three weeks to go to the deadline, there is still time to make effective corrective action.
The same approach will work with your marketing campaigns:
- Set a Goal

- Develop a Strategy
- Execute the Strategy
- Measure the Results
- Adjusts and Start Over!
Want to see how this turns out? Be sure to become a fan, and watch our page for updates!
Meet Dan Lipson, our Newest Intern
As the youngest intern at Roundpeg, I am still in high school at North Central. I take an active role at school as a committee chair in student council, mostly doing the advertising for school events and getting local businesses as sponsors. Although mostly working with video and motion graphics, I’m still very interested in web and logo design, and marketing strategies.
I’m excited to get hands on with web design and learn more about uses social media in the advertising space. I’m sure that this summer will be a great and fun experience to help me in my future with web and graphic designs.
Roundpeg Radio Concert Tribute
The summer concert series is in full swing here in Indy. From Santana, to Dave Mathews, Eric Clapton, Brooks and Dunn, Jimmy Buffet, Pearl Jam or Moody Blues, we have a summer of music. This week @RoundpegRadio is sharing the best of these bands.
So who is your favorite? Relive your concert experience when you send us a request of a song by the artist you would most like to hear in concert.
I am guessing DJ TBreezy will be putting a few songs by Dave Matthews on today’s play list, but I am going to ask him to start out with Brown Eyed Girl by Jimmy Buffett since I missed the show this year.
Just tweet your request to @RoundpegRadio or any of the Roundpeg crew, or post it here. Then come back to this page to hear your song, plus some Roundpeg favorites.
Music, Food and a Bit of Research. The Life of a Roundpeg Intern
by Kelly Rogers,
I’ve been at Roundpeg for five weeks now and let me tell you, it’s definitely not what I expected. In fact, it’s blown my expectations out of the water. Every day I face new challenges, tackle new assignments, and have fun along the way. I could not ask for a better staff to help me understand HTML, WordPress, and how to check-in on foursquare.
Not only am I getting valuable learning experience at Roundpeg, I am also exploring new cultures… through dining. Who knew it was possible to look forward to Mondays at work? Every other Monday the Roundpeg crew heads out to a new restaurant for what we like to refer to as “adventures in dining.” I have been fortunate enough to experience these fine cuisines before, but my boss Jay has not. So far we’ve all enjoyed watching Jay try Thai, Indian, and Greek food for the first time. Of course, in return, we will be checking out a KFC Buffet.
Another highlight for me has been the launch of our very own Roundpeg Radio. Every Friday we accept tweeted song requests (@roundpegradio) and stream them live from our website. I’ve had a blast jamming out to the playlist with the rest of the crew, not to mention it magically helps the weekend get here a little faster! ( And from a business perspective, the software we found to run the application has made it’s way onto two client websites)
Now that I’ve made it sound like we never actually work at Roundpeg, I guess I should summarize what they’ve had me working on this past month. I’ve enjoyed helping design websites on WordPress, going with Jay to some one-on-ones, attending networking events, and getting to know our clients.
My biggest struggle so far has been learning how to get the best results from my research. I have found it hard to scroll through databases such as Google Reader and select relevant, credibie informaton for our clients. So if you have any suggestions to make that task easier, feel free to share them here.







