Talking about Social Media
This week, I will be in Seattle on Tuesday and Columbus, Ohio on Friday talking with business owners and recruiting professionals about social media. While the general themes will be the same, there will be some distinct differences in my presentations. In Seattle, I will be talking with HVAC contractors. For this group, I am going to focus on Facebook as a means of driving traffic to their primary website. Strategies for them include short videos of technicians introducing themselves, and interviews with customers. For the contractors who focus on remodeling, I am going to also encourage...
read moreFaces of Roundpeg: Allison – The Devil’s Advocate
I learned a long time ago, if you want to be successful you need to surround yourself with people who don’t think the same way you do and who are good at the things you aren’t. If you are very lucky you will find someone who cares enough to disagree with you. I am very lucky, because I found Allison. She argues with me, she asks pointed questions, she corrects my grammar and spelling, and tells me when I screw up. As annoying as that is, I can’t imagine life at Roundpeg without her. Allison loves structure and routine, so when I suggest something new, some change in our operating...
read moreThat’s A Wrap, Week Ending February 3rd
The Roundpeg crew enjoyed a team building trip to the Super Bowl festivities last Friday. Have you had a chance to check out the fun? Although it’s easy to get distracted this week we continue to publish at least one blog post daily. If you’ve been visiting Super Bowl Village on a daily basis you may have missed out. Now’s your chance to catch up. Saturday - Faces of Roundpeg: New Characters – Jenna and Peter We are a bit more polished, more professional and more grown up thanks to our newest cast members. Sunday – What’s In a Theme? Peter explains (to...
read moreWhy Playing Hooky Can Help Your Business
At Roundpeg, we love to play hooky. It’s not that we don’t love our jobs or aren’t passionate about marketing and web design and all that other good stuff. But sometimes, you have to take a step back from your work and take a day for other things. That’s why last Friday we cancelled work. Oh, sure, a few of us did a couple of hours of work in the morning or a smidgen in the afternoon, but most of our day was focused purely on having fun and enjoying the crazy carnival atmosphere that is the Super Bowl in Indianapolis. We even got paid for our time. It’s a pretty...
read moreThat’s A Wrap, Week Ending January 27
Another week where if we waited an hour here in Indianapolis, the weather changed. We’ve had ice, snow and on the rare side for January, thunderstorms. Our blogs this week seem to have followed the pattern of one of our favorite interview questions…so weather you favor words, pictures or numbers, we’ve covered it in at least one of our blogs during the past week. If you’ve missed one or several, here’s a quick recap: Saturday – Faces of Roundpeg: The Boy Band Lorraine’s ode to Taylor & Jay and the way things used to be. Sunday – Make...
read moreFaces of Roundpeg: New Characters – Jenna and Peter
One of my all-time favorite TV shows is MASH. I loved all the characters of the quirky, somewhat political comedy. In the eleven years the show was on the air, many of the cast came and went. The writers and the director made a deliberate decision not to simply shove another actor into the same role. When a cast member left, they used it as an opportunity to take the show in a new direction. The same is true of Roundpeg. In our ten years in business, team members have come and gone. The hardest thing to learn was that I couldn’t cast a new member in the same role. Each new person...
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