MTFW: Unfunded with Nick Carter
In the startup community, funding is all the craze. But what if you could build a business from scratch? What if you didn’t sell equity in the early stages? Could the business grow? Have businesses been built like this? It can, and they have. There exists a rare breed of entrepreneur, one who has what it takes to create a self-funded company—bootstrapped—and build it into a blue chip company. Join us for today’s episode of More than a Few Words as we talk to Nick Carter about his experiences growing his firm AddressTwo as an “unfunded” venture. Do you have any...
read moreMarketing in Handcuffs with Muhammad Yasin:
To do marketing well is always a challenge. To do it in a heavily regulated industry can seem impossible at times. But with a little creativity and a lot of hard work, you can overcome regulatory hurdles to create innovative marketing that gets results. We’ll be joined by Muhammad Yasin, social media strategist for HCCMIS, a travel health insurance company. Learn how you can make regulations work in your favor. Do you have any comments or questions? Post them here or send it to us on Twitter, or call in during the show at (805) 285 -9865. Remember to use the hashtag #MTFW on Twitter,...
read moreMore than a Few Words – It Is in the Words
Delivering great customer service is about actions and words. While it is important to coach your employees on how to resolve customer complaints and what to say, it is also important to focus on how to say it. The same is true as you try to communicate your vision as a business owner. Effective leaders know what to say and how to say it. Join us for today’s episode of More than a Few Words as we talk about how to use good communication skills as a sales person, leader or customer service rep. Our guest is my good friend Ellen Dunnigan, the owner of Accent on Business Do you have...
read moreVisiting A2 University
I have a lot of fun visiting with Troy Hanna ( @the funsalesdude) on the new A2 University podcast today. This month they were talking about networking, so I had a chance to share a few of my favorite tips. You can listen to the program here, and be sure to check out the entire series, every Tuesday afternoon from 4:00 – 4:30. Check it out. Troy definitely brings a level of fun to the broadcast. It has been awhile since I have talked about or written anything about networking so it was fun to share some of my favorite tips, because I am a networking junkie! I firmly believe this is...
read moreMore Than a Few Words: No Bullshit with Erik Deckers
These days, everyone is talking about social media, and almost everyone is an expert. Well today on More Than a Few Words we will talk with someone I really think is an expert. Our guest is Erik Deckers one of the authors of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011). We talked about social media users who are serious about using this tool as part of their business marketing strategy. Podcast Powered By Podbean More about Erik. He is the co-owner and VP of Creative Services for Professional Blog Service in...
read moreMore than a Few Words: The Client Experience – Extending the Brand
Branding does not stop at the edge of the paper or the bottom of a website. True branding extends into all facets of your customer experience. How you answer your phone, greet guests as they visit and even furnish your office all combine to create a brand impression. This week, we will be talking to interior designer James Kuster, specifically about how he works with clients to extend their brand into all facets of the customer experience. Do you have any comments or questions? Post it here, send it to one of us on Twitter or Facebook, or call in during the show at (805) 285 -9865. Remember...
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