#32 Squirrels and Whales
Not all customers are equal. One of the keys to a successful business is identifying which are the best fit for your business. In this week’s podcast I talk about squirrels ( companies which are too small) and whales (companies which are too big)
Thanks to Matt Nettleton of Trustpointe, for his inspiration for this image!
Back to School with Roundpeg Radio
The temperatures and the leaves are starting to fall, as the kids return to school, so back to school songs are in the air.
Or are they? You decide this week as we look for your suggestions of Autumn and back to school songs. We’ll start off at 10 am with Van Halen’s Hot for Teacher and Pink Floyd Another Brick in the Wall, to get the day going, but the rest of the day is up to you.
As always we will be live until 3 PM today. Then play list will be up all week. So send your song requests to @roundpegradio.
NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are on!
All Things Marketing – SEO Strategies
As a member of the panel discussion at the All Things Marketing Conference last spring, I talked about the two types of creatures who visit your website; humans and search engines.
Here is an excerpt from the discussion.
Episode 30: Social Media and Customer Service
it has been awhile since I recorded a podcast episode of More than a Few Words, but things have started to settle down in the office, I bought a new portable recording device, a new computer, and I have time to start working on weekly podcast again.
Today’s topic: Customer Service and Social Media. I don’t think good companies are changing their service levels, but I think they are using new tools to improve their response times. … and companies who are not as good as they should be are discovering that consumers have power!
To listen to the podcast click here.
Techno Salute!
Roundpeg Radio is possible because of advances in technology. Today, the ability to “be a DJ” isn’t limited to a few people in a radio station, anyone can be one. Especially if they have a great group of listeners like ours who are always sending us their suggestions!
So this week, we are looking for your favorite “tech” songs. Techno music and tech themes are terrific.
We will be kicking off at 10 am with with “Blinded by Science” What should we play next?
As always we will be live until 3 PM today. Then play list will be up all week. So send your song requests to @roundpegradio. And although our interns will be gone, Roundpeg Radio will live on. So be sure to come back next Friday too, when our musical theme is technology.
NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are on!
Seven Link Challenge Day Six – Video
There is more to Business Notes from Roundpeg then just great writing, there is video, and podcasts. In today’s installment of the Seven Link Challenge, I am going to share links to some of my favorite videos. While some are my presentations, others are just great snippets I pulled from YouTube and Ted.com
- Shop Local – From my Rainmaker presentation last fall, in which I challenged our members to vote with their dollars.
- Bring the Love Back – A funny look at how consumers view old style advertising.
- Networking and Toast – Ron Sukenic talking about his toaster – very funny
- Who Should Be an Entrepreneur – From my interview with IBJ writer, Mason King
- Economic Lessons from the Donkey – The written version of this story is also one of my favorites, but Nathan Karamanski of Another Cool Design, really brought it home in his editing of the video version.
- The High Dive - One of my favorite “Rainmaker Closes” this story about my son is proof that past failure is often an indicator of future success.
- Animoto Cool Image Display - Showing off my husband’s art in this cool video
Roundpeg Radio – Time to Say Goodbye!
As the summer starts to wind down ( I know it is stil well into the 90′s) but it is time for kids to head back to school. And the back-to-school crowd includes three of our interns.
As Jay mentioned in his post earlier this week, these extremely talented individuals will leave their mark on Roundpeg, and I hope we will leave a mark with them as well.
So in honor of their departure, this this week Roundpeg Radio is dedicated to Kelly, Dan and Emily. Our theme is songs of greetings and fairwell.
We will kick off the day with American Pie, and Hello/Goodbye by the Beatles. What would you like to have us add to the list?
We will be live until 3 PM today. Then play list will be up all week. So send your song requests to @roundpegradio. And although our interns will be gone, Roundpeg Radio will live on. So be sure to come back next Friday too, when our musical theme is technology.
NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are on!
All Things Marketing: Engage Visitors
When someone walks into a store, a good salesperson greets the visitor and offers to help. The same is true for a good website. While you don’t often have a person, you should have a process to “greet” and direct visitors to the right place on your site.
This process should include a way to engage visitors, collect their name and email address so you can convert them from a random stranger into a prospect.
This topic of conversion was part of the discussion at the All Things Marketing event last spring. Here is a short excerpt of that discussion.
Sweet Dreams from Roundpeg Radio
This has been a crazy week at Roundpeg. We have had to deal with trying to wrap up lots of projects before the end of the month, technical glitches which slowed us down, changes in equipment to run the office, and lots of interesting new assignments. After a long week, we all need a rest coming in to the weekend
So this week we thought we would look for songs about rest, vacations and dreams. Ok so some of us also saw Inception, so weird dreams are in the back of our minds .
We are going to kick off with Sweet Dreams by the Eurythmics to get us in the mood. Then we will be live until 3 PM today , and the play list will be up all week. Send send your song requests to @roundpegradio.
NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are on!
All Things Marketing – Personal vs Corporate Branding
Last spring I particpated in a panel discussion as part of the All Things Marketing Conference. Here is an excerpt from the discussion. The question was about Personal vs Corporate branding in social media. Opinions varied between the panelists as to whether you should brand as a company or an individual.
There are pros and cons of each to be considered. Watch the video for our opinions
