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Build Sales with Money Back Guarantees

admin — Fri, 25 Jul 2008 02:23:12 +0000

Jay Lipe, Author of Smart Marketing has written a post about using guarantees to increase sales. He asserts this type of promotion signals you’re serious about providing top-notch quality and 2) It transfers risk from your customers back to you.

I completely agree. I have seen the power first hand at Rainmaker events.

About two years ago we started offering a “Money Back Guarantee” if people joined, came to events, worked the system, and didn’t feel they got twice the value of what they invested.

We rarely need to srefund money, but our conviction frequently get people to join as a result.

Read the rest of the post.

All Your Marketing is Connected

admin — Thu, 24 Jul 2008 15:42:22 +0000

To get the most out of your marketing investments, each piece must work together, reinforcing the customer experince and strengthening your brand image.

In an article by Jay Ehret, he called it the marketing multiplier effect. Each marketing spot: branding, advertising, word of mouth and customer experience is connected in some way. Read more to find out how!

30 Useful SEO Tools for Internet Entrepreneurs

admin — Wed, 23 Jul 2008 15:38:13 +0000

Building a great website is only the beginning. Once built, you need to drive traffic and measure performance. Fortunately there are a number of web tools which can help. Check out this list of thirty sites which can put more power in your eMarketing strategy.

Go to the list of tools!

Not sure how to use these tools? Roundpeg can help!

Also check out www.websitegrader.com to give you feedback on how good your site is now

Web Grader - Become an SEO Expert!

admin — Tue, 22 Jul 2008 22:48:27 +0000

The coolest thing about the internet is the ability to tap into the collective genius, and discover a really amazing, free, application.

WebGrader is one such application. Now, in one report you can find out everything you need to know about your web sites performance, with hints for improvement. And, they even provide a comparison to several of your competitors sites.

So how did I do? Not too bad: With a score of 79% overall I have a few things to work on. My nearest competitors scored 87% and 35% respectively.

I got high marks for my blog and inbound links but scored low for too many Meta tags. While some of the changes requre a bit of coding, many of them will be a snap to do.

How do you score?

People often ask me how I stay on top of all the newest applications. It is easy, I read Doug Karr’s blog regularly!

How Much Should You Charge For Your Services?

admin — Mon, 21 Jul 2008 15:32:04 +0000

For business owners or those in the service industry, determing your rates can be tricky. You want to make sure the price is right. If you ask yourself, do I charge too much? or not enough? read this article by Walt Goshert and find out how to set rates that benefit you and your customers.

5 Email Marketing Ideas for a Small Business Retailer

admin — Sun, 20 Jul 2008 15:28:57 +0000

Email marketing is such a powerful and affordable tool and still so many people fail to use it. There are 5 ideas listed in this article that may be beneficial for your business. The number one most important thing is to build a bigger list of emails! Read the other 4 ideas.

Interested in trying eMail marketing for your business? Roundpeg can help with a solution from Contant Contact. Check out the free trial, or call us to get your campaigns started.

Some Viruses are Worth Catching

admin — Fri, 18 Jul 2008 17:37:16 +0000

Just finished listening to Seth Godin’s Unleashing the Idea Virus - And although it is not a new work, the ideas are as fresh and practical today as they were in 2001 when the book was written.

Listening to Seth present his ideas on how to make my ideas infectious, he had me re-examining my own marketing programs, as well as the role I play supporting friends and referral partners.

If you have not read or listened to this book, put it on your must read list. Discover for yourself what makes a powerful ’sneezer’, how ‘hives’ work, and how critical velocity, vector, medium, smoothness, persistence, and amplifiers can change your business!

The Importance of Small Business Marketing

admin — Thu, 17 Jul 2008 20:19:12 +0000

In a recent article in Wall Street Journal , Stephan Tornquist of MarketingSherpa, Inc. discusses the importance of small business and marketing during the current downturn. And I absolutely agree with the points he makes regarding spending more, the remain visible and continue to build confidene with your clients during market slow downs.

Read full article

Lead Generation Strategies for Small Business

admin — Tue, 15 Jul 2008 06:15:16 +0000

How do you get Suspects (people that you ‘think’ may want your product or service) to become Prospects or maybe even customers? Author Jeff Parohas believes there are three main mediums to begin this process public relations, advertising and referral marketing.

READ THE BASICS

For a small business owner, I always reccomend spending more time and resources on PR and Referrals. I think it will pay off in the long run!

Email for Small Business

admin — Mon, 14 Jul 2008 13:28:58 +0000

In an article by David Baker he reflects on how easy and inexpensive email marketing is for small businesses. He says, “It’s easy to slip into a world of higher budgets, resources and issues, and forget about how to truly drive value in the digital world. ”

Read full article.

Interested in starting your own email marketing campaign? Roundpeg can help! We use Constant Contact for all of our email blasts, and reccomend it to all our clients. Click here for a free trial or call Roundpeg to help you get started.