Free Resources
Looking for a few great free resources? You’ve come to the right place! We’re genuinely committed to helping business owners like you succeed. That’s why we have developed a complete library of free small business resources including marketing workbooks, checklists, online courses and webinars. Below, you’ll find a sampling of our most popular offerings. To access any of these free tools, simply compete the form below. Marketing Budget Package What type of marketing will you be doing a week or month from now? What about in six months? How will your different...
read moreWhy People Hate Your Website
Allison, Peter and I have all written blogs posts on this topic. We know that no one designs a website to deliberately turn off clients, prospects, and search engines, but all too often that is the end result. As we compared notes we discovered that typically these mistakes occur in one of four categories: Design, Content, Conversion or Search. We put together a list of the most common mistakes we see and how to correct them and compiled a new mini eBook on Online Form <a href=”http://www.formstack.com/forms/roundpeg-hateWebsite”...
read more4 Simple Facebook Tips for Contractors
Our intern Jessica has been doing a great job helping me get ready for a series of HVAC Social Media seminars. Here are just a few of the lessons she learned along the way. This week at the intern’s desk, my job was to do more research in social media. Lorraine is working on a series for companies in the HVAC industry and how they can increase their social media involvement. From sifting through what seemed like hundreds of company Facebook pages, I’ve found what makes a good one (or a bad one) in the home service trade. These Facebook fan page strategies will apply to most...
read moreSocial Media for Business and Pleasure
Another update from our 2012 Small Business Social Media Survey In years past we asked participants to identify their primary network. We have seen a growing indication that people are separating their business and personal activies online. To measure the separation, whis year, we asked participants to identify what they considered their primary network for both business and personal use. As you might expect, Facebook ranks highest for personal use, while LinkedIn clearly dominates business applications. While Facebook is the most dominant personal network, we noticed some interesting...
read moreFrom Random Strangers to Raving Fans
With all new social media emerging, people are overlooking the power of age-old eMail. In reality, this tool has always been an effective one to connect to, convert and retain customers. With offers stemming from your company’s website, the consumer is likely to click and find out more information on a product or a promotion going on. Lorraine explores this small business marketing technique with us. She tells how to attract customers with this eMail method, and what makes your company distinguishable from all your competitors. Check out her advice or you’ll never know! From...
read moreSurvey Says: Here’s Where Small Businesses are Spending Time.
More in our series of updates from our small business social media survey. Business owners are making a serious investment in social media by spending their time using these platforms. Beyond simply understanding how much time they are spending online, we wanted to see what they are doing with their time. We asked business owners to evaluate how often (0 = Never, 3 = Daily) they used social media for each of the following elements. It is important to note that the study ran from January – March 15, so Pinterest was just breaking on to the scene. I expect it will be a much bigger...
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