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Free Resources

Free Resources

By on Nov 5, 2012 in Free Stuff, Marketing | 0 comments

Looking for a few great free resources? You’ve come to the right place! We’re genuinely committed to helping business owners like you succeed. That’s why we have developed a complete library of free small business resources including marketing workbooks, checklists, online courses and webinars. Below, you’ll find a sampling of our most popular...

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Why People Hate Your Website

Why People Hate Your Website

By on Aug 25, 2012 in Free Stuff, Web Design | 0 comments

Allison, Peter and I have all written blogs posts on this topic.  We know that no one designs a website to deliberately turn off clients, prospects, and search engines, but all too often that is the end result.  As we compared notes we discovered that typically these mistakes occur in one of four categories:  Design, Content, Conversion or Search. We put together a...

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4 Simple Facebook Tips for Contractors

4 Simple Facebook Tips for Contractors

By on Jul 26, 2012 in Content & Social Media, Free Stuff, Marketing, Presentations, Strategy | 0 comments

Our intern Jessica has been doing a great job helping me get ready for a series of HVAC Social Media seminars. Here are just a few of the lessons she learned along the way. This week at the intern’s desk, my job was to do more research in social media. Lorraine is working on a series for companies in the HVAC industry and how they can increase their social...

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Social Media for Business and Pleasure

Social Media for Business and Pleasure

By on Jun 3, 2012 in Content & Social Media, Free Stuff | 0 comments

Another update from our 2012 Small Business Social Media Survey In years past we asked participants to identify their primary network. We have seen a growing indication that people are separating their business and personal activies online. To measure the separation, whis year, we  asked participants to identify what they considered their primary network for both...

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From Random Strangers to Raving Fans

From Random Strangers to Raving Fans

By on May 31, 2012 in Free Stuff, Presentations | 0 comments

With all new social media emerging, people are overlooking the power of age-old eMail. In reality, this tool has always been an effective one to connect to, convert and retain customers. With offers stemming from your company’s website, the consumer is likely to click and find out more information on a product or a promotion going on. Lorraine explores this...

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Survey Says: Here’s Where Small Businesses are Spending Time.

Survey Says: Here’s Where Small Businesses are Spending Time.

By on May 30, 2012 in Content & Social Media, Free Stuff | 0 comments

More in our series of updates from our small business social media survey. Business owners are making a serious investment in social media by spending their time using these platforms. Beyond simply understanding how much time they are spending online, we wanted to see what they are doing with their time. We asked business owners to evaluate how often (0 = Never, 3...

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