Indiana Acupuncture
One of my favorite things to do as a designer is to take existing material and give it a new (and of course, improved) look. Don’t get me wrong, I love the excitement of starting from scratch, but there is something very rewarding about watching a design reach its full potential. I recently did a redesign of two brochures for Indiana Reproductive Acupuncture. Their original design lacked personality with few graphics and a very text heavy design. Because the brochures were designed for expectant mothers and women trying to become pregnant I wanted to make sure the brochures had a warm...
read moreHippos & Babies: Martin Concepts Logo
There is a first time for everything at Roundpeg, even cute jungle animals. At Roundpeg, we often design logos for very professional clients, such as law offices, manufacturing companies and other more traditional marks. Designing a logo for a company which sells children’s products was really different, but it wound up being a lot of fun. When Ed Martin of Martin Concepts first approached us about designing his logo he had a pretty clear idea of what he wanted. Martin Concepts manufactures a products for babies, so I wanted to make sure this logo was youthful and fun. He was set on...
read morePictures Help Clients Visualize the Message
Will the internet spell the end of printed brochures? While many companies have moved more and more of their content online, I believe brochures will be around for a long time to come. There’s something to be said for holding information in the palm of your hand, and having it all there in black and white to read at your leisure. We are just finishing up work on a printed piece we really like. Vision Equity, a real estate investment firm, came to us with an interesting challenge. They had a power point presentation with more than 25 slides, which they wanted consolidated into...
read moreHittle Snow Removal
As part of a the larger Hittle Landscape company, the snow removal division had an identity crisis. They came to us with the challenge of developing a logo that was consistent with the overall company brand, yet at the at the same time represented their specific service line. So how do you blend the winter feel of snow removal with the summer feel of the landscape division? We maintained the same font, replacing the sun behind the text with a snow flake. We switched the colors from greens and browns to a wintery blue and gray color palette. Click here to view Hittle Snow...
read moreWindow Makeover A Clear Logo for a Clear View
Window Makeover, a window restoration company located in Indiana, came to us as the company was laying the foundation for an expansion as a national franchise. They wanted a new logo which worked well in print, on uniforms and on vehicles. We created a logo with a versatile font and color scheme to suit these needs. This is the front and back of their business card. The vertical design was chosen because it looks more like a window. This card was designed by Roundpeg, an Indianapolis logo design firm. Our services include logo, business card and web...
read moreCarpenters Rule
Tim Batta had an idea about the type of Carpentry business he wanted to run. With an eye for detail he wanted a name and logo the conveyed the precision with which he would approach any project. We gave him a long list of choices, but I was really glad he choose “The Carpenter’s Rule”. It was a great name with two meanings. The name conveyed the sense or order Tim brought to every project, but also a carpenter’s rule is a tool used by carpenters. The logo we designed to support the name had a strong precise feel. Since he would be working with wood, we choose...
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