Marketing

Planning a Video Content Strategy

Planning a Video Content Strategy

By on Jul 23, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 0 comments

We’re talking about adding video to our marketing mix at Roundpeg, and like anything else we do, it starts with a plan. Why Video? People feel much more comfortable doing business with a company when they get to know the people behind the brand. While we do some of that brand building on our Facebook page, the photos of our cats only go so far. As a result,...

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How to Keep Your Team on Schedule

How to Keep Your Team on Schedule

By on Jul 22, 2014 in Blog, Marketing, Strategy | 0 comments

Running a business is crazy difficult. Not that I know from personal experience, but I do work for someone who owns a business and I don’t know how she keeps her head on straight. Lorraine manages customers, potential new customers, her own workload, her employees and their projects and two cats. That’s a lot. My head is spinning just reading that. But...

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What I Read

What I Read

By on Jul 18, 2014 in Blog, Marketing, Ramblings | 0 comments

While I hope small business owners across America wake up every morning to read Business Notes from Roundpeg, there are lots of other great business blogs out there. I know this because I read many of them for ideas, inspiration or answers to questions I have about social media, inbound marketing, SEO, design, branding and even photography. There isn’t time...

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Reusable Content

Reusable Content

By on Jul 16, 2014 in Content & Social Media, Marketing | 0 comments

In the last few months we have been writing about content marketing, talking about content management and teaching business owners how to use these strategies to bring prospective customers to their web site time and time again. We have also been sharing success stories about companies who have been successful using this approach. We have spent a good deal of time...

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How to Show Off With a Portfolio Page

How to Show Off With a Portfolio Page

By on Jul 15, 2014 in Blog, Marketing, Web Design | 0 comments

There can be some major pluses to providing a space for your customers to see your work. If someone is considering purchasing your products or services they will most likely want to get an idea of what to expect beforehand. They say a picture is worth a thousand words for a reason. You can talk up your products and services all day but sometimes images of your work...

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Stop Putting Two Spaces After Periods

Stop Putting Two Spaces After Periods

By on Jul 14, 2014 in Blog, Content & Social Media, Marketing | 1 comment

As they say, old habits die hard. If you have been doing something long enough, whether it’s smoking, biting your nails or putting double spaces after periods in your content, the task of quitting seems super daunting. Why stop now? Well, if you are plagued with the habit of hitting the space bar twice after you type a period, this blog post is for you. You...

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