Mission, Vision, Values and Position Statements

Mission, Vision, Values and Position Statements

These marketing terms get kicked around alot and are often used interchangeably but mission, vision, value  and position statements are not the same thing. Each is an important element in your overall marketing plan. Unfortunately they are often written by one person, approved by a committee and promptly forgotten.When that is the case, they aren’t very useful. But if they are created by your team, with good discussion all along the way, then they can be a powerful tool moving your company forward. Mission Statement Sometimes referred to as the purpose, passion or for a non-profit it may be the cause. This should be a definition of what you are in business to do. It should talk in broad terms about who you serve, what you provide and how. Roundpeg’s mission is this: Giving small business owners control of their business through  strategy, training and internet marketing tools. Who – Small business owners What – Control How – Strategy, training and internet marketing tools As a small business owner it is common to run into an opportunity which doesn’t quite fit your core mission. I won’t ever suggest you turn down an opportunity because it doesn’t fit. A clear mission however will give you some criteria to use to decide if this is the right move for your business. Vision Your vision is not about what you provide, but what you will look like as a company sometime in the future. Usually the time frame is five or ten years from now. Will you be a Fortune 500 company or a family run business with close ties to your clients?...
Invest in a Strong Marketing Team

Invest in a Strong Marketing Team

You can’t do it all. There aren’t enough hours in the day, you’re short of staff members or you didn’t major in marketing or go to business school. Those are just a few excuses you might use to push your marketing efforts aside. But here’s the deal, you can’t neglect marketing your business. If you can’t handle it all in-house, it’s time to outsource your marketing and invest in a strong marketing team. There are many parts that make up the marketing machine. You’ve got written content like blog posts, email newsletters and downloads, but then you have the graphic design portion that involves logos, graphics and print materials. You can’t forget about your website either. Whether you are creating a site from scratch, or updating your current site, someone needs to be actively maintaining and updating your site to meet certain requirements. If your current team can’t handle all of these moving parts, you need to bring in the professionals. Why? I like to think of it along the same lines as investing in a car, a home or even a nice handbag. You want to get longevity out of this investment. And while you might have to spend more money on the front-end, you will end up saving money in the long run. Content Not to beat a dead horse or anything, but content marketing isn’t going anywhere any time soon. So you can quit trying to convince yourself you don’t need a company blog, because you do. It will fuel a lot of your other marketing efforts. It will give you content for your email newsletter,...
Win 3 Months of  Email Marketing

Win 3 Months of Email Marketing

Interested in email marketing, but are you still unsure if it’s worth the time or money? Well, it’s your lucky day. We’re giving away a three month email program. Yup, just because we can. This package includes some pretty great features. In addition to a three month subscription for Constant Contact Email Plus (for up to 2,500 email addresses) you’ll receive email template design, email list management and one-on-one training to help you manage your email marketing campaigns after the program ends. All you need to do is provide your name, an up-to-date email address, zip code and phone number to enter. The winner will receive: 3 month subscription to a Constant Contact Email Plus for a list of up to 2,500 names Creation of an email newsletter master template Creation of one newsletter (all you need to do is provide information) and one social promotion Upload of email list One hour training session Once the three months have passed you will be able to continue to use the program by paying the monthly subscription. If you have never had an email marketing program, or would like a chance to compare what you currently use to a full feature Constant Contact account, this is a great way to run a comparison test. The contest is now closed The rules: Winner will be chosen at random. Everyone who enters will be offered a free trial of Constant Contact. No purchase necessary to enter. The contest closes on Saturday June 27 at midnight. Winner will be announced on Monday, June 29. Congratulations to our winner  – Ralph Roessler  of FlexStr8,...
Reconnect with Old Customers

Reconnect with Old Customers

I spent five years of my life managing inside sales for an engineering firm. My customers were from all over the country so I rarely met any of them in person. Even so, friendships developed through the causal chit chat before and after the business transaction. I recognized them by the sound of their voice, knew about their families, where they went on vacation and what was happening in their business. Today the world has changed. A lot of business gets done by email and text, but I still put my phone skills to use every day to talk to people about Roundpeg. So who do I call? Well, prospects of course, but routinely I will use the phone to touch base with former clients. The “Non-Sales” Sales Strategy This isn’t a sales call, but simply a chance to catch up and discover what is going on in their business. A quick chat can help you reestablish the relationship and remind them why they enjoyed working with you. Have they grown or downsized? Are they offering a different set of services than they were when you worked with them last? There’s a good chance their needs have changed since you last worked together. Listen, really listen to what they say during that phone call. Based on what they say, this may be your chance to let them know you’ve grown as a business as well and can help them with new projects. Maybe there are services they haven’t used in the past which make sense now. We also routinely reach out to let former clients know about updates to WordPress and other internet marketing...
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