SEO 201: Cheat-Sheet

SEO 201: Cheat-Sheet

Are you a business owner with plans for a new marketing strategy or website? If so, you’ve probably already been told by your friends, co-workers and back-seat-consultants that search is your gateway to the promised land. In the past few months, I’ve seen...
How Authentic is Your Brand?

How Authentic is Your Brand?

Last weekend I was aimlessly scrolling through Twitter when I landed on a Tweet from Buzzfeed that questioned the authenticity of a brand I frequently support. Madewell is the sister company of the J.Crew empire. The tweet said, “How Madewell Bought And Sold My...
Jump the WordPress Learning Curve

Jump the WordPress Learning Curve

WordPress has a secret learning curve. Despite its dedication to user-friendly interface elements, new users and non-geeks see a lot to learn. I see this every time I present a training session. It’s all exciting and easy until we hit Add New Post. Something...