Improvisational (or improv) performance is one of the most long-lived and versatile styles of performance in history. It has existed in a variety of forms, from music to dance to poetry, but perhaps most associated with the word “improv” is comedy. Having had the opportunity to perform this style of comedy for close to 10 years, I’ve learned to use my skills as an improviser in a variety of ways both on and off the stage. From problem solving and content generation to overall communication with clients and colleagues I’ve found these fundamentals have helped me flourish. Here are a few tenets of good improv, and how they can help you improve your marketing.
Whether you are launching a new product, running an event or simply want to share some exciting news in your company, an important part of your marketing is getting the word out, reaching people who don’t know you or your business. Sure you can send an email update, and everyone who is already on your list will get the news. Maybe a few of your readers will forward the email to an associate or two, but you can’t count on that, so you need to look for other ways to spread the word.
For years marketers and business owners alike have been told about online presence, “If you build it, they will come.” Unfortunately, that’s become a big fat lie. The internet is no longer a field of dreams, and we aren’t Kevin Costner. This past month I had the privilege of attending a talk by Chad Pollitt as part of Indy Smartups, with the focus of what business owners and online marketers can do in the wake of the internet’s broken promises. Here are some of our takeaways from the event.
Why do so many professionals, especially those in creative industries, feel like imposters? Knowing there is always someone out there who is quicker and more skilled can be really frustrating, but it’s possible for Imposter Syndrome to be seen as a positive thing.
Search Engine Optimization (or SEO) has become an increasingly large part of online marketing over the past several years. Since the late 90’s, businesses of all sizes have worked to get their pages to the top of Google and Yahoo searches, with varying degrees of success.
A September article in Bloomberg detailed pharmaceutical company Mylan’s turnaround of EpiPen, the auto-injector used to treat allergic reactions. Once a throwaway brand that Mylan was close to divesting, EpiPen became far and away the leader in its product category through a multi-pronged marketing effort. Since acquiring it in 2007, Mylan has seen an incredible 400% increase in revenue from EpiPen, now earning over $1 billion annually. Though the success story of a major pharmaceutical company may seem incomparable to small business owners and marketers, there are clear lessons in the EpiPen story that are applicable to nearly any group involved in marketing. Let’s take a look at what we can take away to make sure your business isn’t allergic to growth.