Marketing

Web Design Process

Web Design Process

By on Sep 30, 2014 in Blog, Marketing, Strategy, Web Design, WordPress | 0 comments

Ever wonder how a website gets designed? It isn’t magic. You don’t swing by, drop off your check and come back 10 weeks later for the launch. If you want something which really meets your objectives then the  development of your website must be a collaborative and interactive process. While your web design team is responsible for the heavy lifting, you...

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Exploring Nifty Design Tools

Exploring Nifty Design Tools

By on Sep 29, 2014 in Blog, Marketing, Strategy, Web Design | 0 comments

I always get excited when I find new tools to try out. Web designers and developers are constantly looking to either improve on design tools we all know and love or create brand new tools you never knew you needed. Even if you love love love the software or application you are using, you should never be afraid to explore other options because chances are you will...

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Bucketing Your Leads: On the Fence

Bucketing Your Leads: On the Fence

By on Sep 26, 2014 in Blog, Marketing, Strategy | 0 comments

Here we are at the second to the last installation of this series on bucketing your leads. Previously, we discussed the first set of leads for whom you only have contact information and the second set who have shown some level of interest in your business. This week, we’re diving into the leads who are right at the precipice of the sale, willing to dip their...

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Local Blitz

Local Blitz

By on Sep 24, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Do your customers live within a 25 mile radius of your business? If you have this type of local business then you have an opportunity to make a big impact with a local blitz. What is a local blitz? Like a military blitz attack, a local marketing blitz is a coordinated series of activities focused on a concentrated geographic area within a limited time period. To be...

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After the Call – Simple Sales Tools and Tips

After the Call – Simple Sales Tools and Tips

By on Sep 22, 2014 in Blog, Content & Social Media, Marketing, Productivity | 0 comments

If you are like most small business owners (me included), you spend a lot of time, energy and resources on lead generation activities. You write blog posts, share information on social media and attend networking events. You may also be advertising in traditional media, sending direct mail and attending trade shows all to generate interest for your products and...

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