Every year, schools, bookstores and libraries are asked to remove books from their shelves, for being too violent, too religious, too occult — for really any reason you can think of. Fortunately, the American Library Association, American Bookseller’s Association, Freedom to Read Foundation and many other noteworthy organizations sponsor an event called Banned Books Week, calling attention to the books and materials that have, at one time in history or another, been challenged or banned from public consumption. To celebrate the freedom to read anything and everything, we shared our favorite banned books below. Let us know your favorite banned book in the comments.
My 12th grade English teacher Mr. Berg loved the subject. He was young, enthusiastic and determined his students would love writing as much as he did.
To be honest, I only half listened as he talked on and on about literary techniques. I was pretty sure I was never going to find a use for onomatopoeias, allusions, alliterations and the less common chunking. Well I was wrong.
This week I was challenged to write a funny blog post. “Be spontaneous,” she said. (Thanks Jenna). While being sarcastic might be somewhat of a habit in day-to-day life, being put on the spot to come up with humorous anecdotes, especially one running 600+ words, can be difficult. This challenge got me thinking though. How does the humor we use everyday affect how we respond to, and remember, the marketing we interact with on a daily basis?
A good farmer knows that if he wants to get the best yield he needs to rotate his crops every year. Planting the same thing year after year actually drains the soil of important nutrients. So to keep yields high, the crops are rotated.
Right about now you are probably thinking, “Well that is nice to know if I ever decide to close my business and buy a farm”. But don’t leave yet! Business owners can learn an important marketing lesson from farmers.
In many ways marketing is a lot like farming. We plant seeds, carefully nurture our seedlings and hope for a good crop of sales at some point. We try one strategy, and if it works we try it again and again and again. The problem is eventually the yield starts to decline.
What’s a key marketing strategy that you can discover during a Scottish whisky tasting? Find out in today’s blog post from Roundpeg.
On my husband’s bucket list was a tour of distilleries in Scotland. He wanted to see how and where real whisky was made. And, so, a few weeks ago, I found myself wandering through distillery after distillery hearing about malting, mash and wort, the importance of good water, what temperature you have to roast the barley to and what it looks like when you add yeast to the mixture.