A good farmer knows that if he wants to get the best yield he needs to rotate his crops every year. Planting the same thing year after year actually drains the soil of important nutrients. So to keep yields high, the crops are rotated.
Right about now you are probably thinking, “Well that is nice to know if I ever decide to close my business and buy a farm”. But don’t leave yet! Business owners can learn an important marketing lesson from farmers.
In many ways marketing is a lot like farming. We plant seeds, carefully nurture our seedlings and hope for a good crop of sales at some point. We try one strategy, and if it works we try it again and again and again. The problem is eventually the yield starts to decline.