Marketing

Hero Image

Hero Image

By on Sep 2, 2014 in Blog, Marketing, Strategy, Web Design | 0 comments

As visual beings we tend to be drawn towards large lovely images so web designers use images to help their creations come to life. When designing websites, large images can help make the homepage of your website appealing. For a while, slideshows seemed to be the thing to do but trends have shifted away from sliders and now we are seeing much more of the full-screen...

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Create Authority | Don’t Hate Your Website

Create Authority | Don’t Hate Your Website

By on Sep 1, 2014 in Content & Social Media, Marketing, Web Design | 0 comments

Let’s face it, researching and writing content takes time. Even if you are a pretty fast writer, it is still an hour or two to produce something worth sharing. So when you take the time to create a blog or white paper keep those notes and use them to produce a podcast, video or slide deck. Sounds great in theory, but how does it really work? This round up blog...

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Tell People Where to Go

Tell People Where to Go

By on Aug 29, 2014 in Blog, Marketing | 0 comments

Have you ever gone to a website and ended up sitting on the home page for about 40 seconds mindlessly scrolling up and down the page, only to leave and return to Google? After investing in resources to build a website and attract visitors, losing them without meaningful interaction is one of the most unfortunate things to happen to a website owner. There are a...

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How to Run a Successful Contest

How to Run a Successful Contest

By on Aug 28, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Basic truth: people love to win prizes. Why do you think people love Las Vegas so much? The thrill of winning is addicting. Contests have always been a great way to engage customers, but now with the integration of Internet marketing, there are many more innovative ways to get people to participate. So what makes for a successful Internet contest that won’t...

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Stay One Step Ahead of Content Onslaught

Stay One Step Ahead of Content Onslaught

By on Aug 27, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Today’s blog post was inspired by a presentation given by Erik Deckers at Mixwest 2014.  You will find his slide deck here.  Fact: There is an overwhelming amount of content created daily The internet is growing at a rate that is hard to get our heads around. In the year 2000 there were just barely 17 million websites in existence. Just 13 years later then...

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Three Experts Small Business Marketing Needs Today

Three Experts Small Business Marketing Needs Today

By on Aug 26, 2014 in Marketing | 0 comments

Running a small business means leading a team. You have office staff, technicians and other experts directly related to producing your product or service. Hopefully you’ve got a marketing strategy expert as well, in-house or a consultant. But half a team won’t get you leads. I talk to small business owners every day who are missing one or more experts on...

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