Marketing

Jump the WordPress Learning Curve

Jump the WordPress Learning Curve

By on Oct 17, 2014 in Blog, Marketing | 0 comments

WordPress has a secret learning curve. Despite its dedication to user-friendly interface elements, new users and non-geeks see a lot to learn. I see this every time I present a training session. It’s all exciting and easy until we hit Add New Post. Something about that moment spikes the learning curve right off the carts, if only for a moment. But with truth,...

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Batteries Not Included

Batteries Not Included

By on Oct 15, 2014 in Marketing, Web Design | 0 comments

Many a Christmas morning have been ruined after a child gleefully tears open a present, finding their much anticipated toy inside, only to discover the batteries are not included. What ensues is a mad dash around the house as everyone searches for just the right battery, followed by a trip to the store which may or may not be open on Christmas morning. Regardless of...

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Stop Using Meta Keywords

Stop Using Meta Keywords

By on Oct 14, 2014 in Blog, Content & Social Media, Marketing, Strategy, WordPress | 0 comments

Using meta-data keywords was all the rage in SEO before 2009. By including a string of code at the top of your homepage listing out every single possible buzzword an industry specific website might rank for, web designers and webmasters thought they could influence search engines to bolster their rankings. This strategy worked to some degree for a few years until...

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Friend vs Client

Friend vs Client

By on Oct 13, 2014 in Blog, Marketing, Strategy | 0 comments

I’m a strong advocate for keeping your work life and personal life separate. But sometimes those worlds collide and you have to make things work. Friends becoming clients happens quite often in our line of work. Friends and old coworkers will come to Roundpeg for our marketing expertise and we are happy to help them out. If things go well, working with a...

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Bucketing Your Leads: Hook, Line & Sinker

Bucketing Your Leads: Hook, Line & Sinker

By on Oct 10, 2014 in Blog, Marketing, Strategy | 0 comments

For the past few weeks, I’ve explained how to bring leads into your sales process, effectively track them once they show interest, and move them all the way to a purchase. Have you tried some of these tips? Feel free to share your thoughts on this process at the bottom of the post. If you have had some success and made a few sales, you are ready for the next...

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Let Your Fans Build Event Buzz

Let Your Fans Build Event Buzz

By on Oct 9, 2014 in Blog, Content & Social Media, Marketing | 0 comments

Planning and running an event, conference, concert, festival or workshop takes time and resources. With a million little details to worry about, sometimes the social engagement program takes a back seat. When I see that happening at an event it makes me sad because social interaction dramatically expands awareness, builds event buzz, enhances participant experience...

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