That’s A Wrap, Week Ending Dec. 9
As the holidays approach, catching up on blogs may take a back seat to shopping, cooking and spending time with loved ones. No problem! We’ve summarized the past week’s blog posts for you below so you can stay caught up on your reading and enjoy the holiday season. Saturday – Faces of Roundpeg: My Roommate Eric A chance encounter in a hallway made Roundpeg history. Sunday – Show-offs: Bold Design for American Eagle Goals Peter describes the process of designing a website from start to finish for American Eagle Goals. Monday – Mixing Business with Pleasure in...
read moreIs Your Brand Spineless?
The beauty of social media is that it gives brands immediate access to customer reactions. Today’s consumers aren’t shy about turning to social media to register their opinion about your company’s latest move. And usually, it’s an unhappy opinion. Fewer people log onto social media to share how awesome your new packaging design is or how fabulous that new video is, but if they dislike something, a torrent will be unleashed on your page. Sometimes, this is a blessing. If there’s a genuine problem with your business, for instance, customer service issues or...
read moreThe Image of a Marketing Organization Chart:
On Business Notes from Roundpeg, we look at which posts are popular, what keywords drive traffic and where our traffic is coming from. I am continuously surprised that one post, Marketing Organization Chart, written three years ago this month, continues to drive traffic daily. It was so popular, I built a series around the topic, but the nagging question remains: Why do we get so much traffic for this group of posts? It seems search terms such as “marketing org chart,” “marketing organization chart” and “marketing organization charts” each generate...
read moreFaces of Roundpeg: My Roommate Eric
Walking into a narrow hallway at a Rainmaker event, I came face to face with Eric Schneller. It was awkward to pass, so I stopped and introduced myself. ”Hi,” I said, “I am Lorraine.” I expected that my companion would reply in kind, so I was surprised when he said “Me too!” Seriously? What would convince a tall, rather large man that he was a middle age woman? I would have backed away, but as I mentioned, it was a narrow hallway. There was no way to gracefully exit, so I asked why he thought he was me. He explained that although we had never met,...
read moreThat’s A Wrap, Week Ending December 2
Lorraine is back from here vacation in Hawaii, and thing at the ‘Peg are returning to normal. Or as normal as they ever get around here. While she was gone, we launched a few websites, and wrote more than a few blog posts. If you haven’t had a chance to stop by, here is a sample of what you missed. Saturday – Faces of Roundpeg: Michelle & Harrison, I Love You, You’re Fired! Ground rules are important if you hire your kids, Lorraine lays them out here. Sunday – Mediocrity or Brilliance in the Execution Why a mediocre strategy might out perform a...
read moreMarketing Intern
Are you passionate about marketing? Do you want to put your student skills to the test in the real world and achieve big goals? Then we want you. We’re looking for a marketing intern who is ready for the big time. If the idea of helping businesses grow and evolve appeals to you, this is the internship you’ve been looking for. The Roundpeg marketing intern will work closely with the creative director to: Research new marketing tools and applications Use social media for B2B outreach Design, implement and market the annual Roundpeg Small Business Owner Social Media Survey Create...
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