Company Culture as Marketing Strategy
“Company culture” isn’t some touchy-feeling HR buzzword. It’s not about giving anyone the warm fuzzies. Real culture, the kind that starts with the people you hire and permeates the way you approach each and every challenge in the workplace, can be your best marketing tool. Forbes recently had a great article on this very topic. While it mostly focuses on hiring (and introduced us to our awesome name doppelganger Roundpegg, a culture consulting company), it also included this gem: “[M]ost people in the organization value kindness: they see being kind to others...
read moreThat’s A Wrap, Week Ending May 4
What a week. We headed down to Paul D’Andrea’s M10 studio for new team photos. Even the cats had their photos taken. We can’t wait to see the proofs next week. In between the cat wrangling, and the routine of building websites, designing logos and writing strategy for social media campaigns, we even found the time to write a few blog posts. If you haven’t been here all week, here’s a list of what you missed: Saturday – Creating Web-Specific Logos Sometimes you don’t get to start from scratch on a logo design. Jenna explains the process of generating...
read moreIt’s Easy
With so many free, inexpensive and simple-to-use marketing tools, the job of the do-it-yourself marketer has never been easier. It’s easy to set up an email newsletter with free trials from Constant Contact, AddressTwo or Mail Chimp. You can get your first newsletter out the door in no time flat. It’s easy to set up a blog using WordPress or Blogger and begin sharing your views and content with people all over the world. And social media? That’s easy too. Getting your social media profile started isn’t much harder than turning on your computer. It’s easy to get started,...
read moreWaiting for the Image
Sometimes the simple things are the hardest to do. We started a web redesign project for Warweg Irrigation more than a year ago. When you look at the site, you probably wonder why it took so long. The delay was not caused by programming challenges. The website was built using a WordPress platform and a fairly straighforward theme. It isn’t a very large site, less then twenty pages, so that wasn’t the hold up either. The delay was caused by the pictures. As an irrigation contractor, Warweg is particular about the type of sprinkler products they install. While many of the photos...
read moreMay Press Refresh: Kick Your Blogging into High Gear
Back in February, we had a great discussion about how to blog and what to blog about. But there’s just too much to say about blogging to cram it into one hour, so we’re back for more. All former Roundpeg web clients are welcome to join us as we discuss the nitty gritty of blogging: how do you find time for it? How do you write blog posts that are interesting for people but still pack an SEO punch? How can you promote them using other social channels to expand your reach? We’ll answer all these questions and let you ask your own at Press Refresh, 4:00 on May 15 at the...
read moreMTFW Social Media and Non Profit Causes
In this segment of More Than a Few Words we take a look at social media and non profit causes. We are joined by Alex Keys, Vista Corps Volunteer for Indy School on Wheels. Do you have any comments or questions? Call in during the show at (805) 285 -9865 or drop us a comment on Twitter. Direct the comment to @roundpeg or use the hashtag #MTFW so we are sure to see your remarks. The call will be live from 10:30 – 11:00 tomorrow, Wednesday, May 2. You will be able to listen to the program from our station on BlogTalkRadio.com About Our Guest: ...
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