That’s a Wrap: Week Ending April 20
Do you ever step back and think about how much you’ve accomplished in the past seven days? Although I often think of Roundpeg as an oasis in the storm of my life at home with a husband, three teenagers and two big dogs, sometimes I am amazed at the craziness that ensues at Roundpeg in a “normal” week. Regardless, blogging is always a priority for us, so if you too have had a crazy week, this is your chance to catch up on our words of wisdom. Saturday – I’m A Business Owner Lorraine’s idea of the difference between being self employed and owning a...
read morePress Releases: Good and Bad
Five years ago, before we became immersed in social media, much of our business was centered around traditional PR. And although we don’t write as many press releases or pitch stories to editors as often as we used to, this list of dos and don’ts is still valid, perhaps more so with the shrinking number of outlets and the growing number of companies submitting their stories: Content: DO: Write a press release when you have timely news about your products or services, your staff, recent legal or legislative actions, industry changes or other items of interest to the...
read moreeMail Opportunity – One Month Free Trial
While social media is terrific, email still has a viable place in you marketing mix. Even as people grow tired of too many emails in their inbox, we have seen to terrific results for clients who use it well, sending short, well-written campaigns to a list built by permission. Want to check it out for yourself? As a Constant Contact Reseller, we can offer you a special promotion between. Sign up for a free trial between now and Aug 26 using the promo code: BOGOEM. This will give you one month, instead of their standard 14 day free...
read moreI’m A Business Owner
I figured out the other day that I really am a business owner. When you consider I’ve owned Roundpeg for 10 years, that’s a pretty strange thing to say. But the truth is, for most of those years I’ve been self-employed. I worked and took home a salary (most months), but at the end of the day, if I walked away, there really wouldn’t be anything left of Roundpeg. A strange and wonderful thing has happened over the last few years. Roundpeg has really become more then just me. Roundpeg is Jenna’s design skills, Peter’s mastery of web design and...
read moreThat’s A Wrap, Week Ending April 13
Even thought Lorraine was on the road most of this week, talking to contractors about social media, work continued at Roundpeg. If you haven’t had a chance to stop by here is a summary of what you missed: Saturday - Networking Like a Newbie When Peter started at Roundpeg, he’d never done any real networking before. See how Peter’s learning to integrate himself into the Indianapolis business community. LinkedIn for Business Development Want to learn to use LinkedIn more effectively for business? Check out this free webinar, and you’ll be using LinkedIn like a...
read moreWhy Ratings Matter
In today’s guest post from “Brian Deyo, we get a glimpse of how tightly entwined customer service and social media are. Your customers want to talk to you and about you, so like it or not, Ratings Matter! There is much debate, fear, and consternation related to user generated reviews for local businesses. On one hand the fear of bad reviews and mean spirited customers make business owners stay away from reviews that can impact their business. On the other hand users are looking for good reviews to make purchasing decisions. Any time a gap like this exists, there is an...
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