Helping Small Businesses Become Big Businesses
Running a small business takes a lot of brains, guts, and heart. We know because we’re a small business. We know how hard it can be to juggle the demands of managing your business with creating marketing strategies to bring new customers in the door. That’s where we come in. Let us help your small business become a big business with simple, cost-effective marketing strategies.
At Roundpeg, we take marketing seriously–but we never take ourselves seriously. Come drop by our little white house (Would you like coffee, water, or Diet Coke? Are you allergic to cats or dogs?) stuffed full of crazy animals and passionate people, and give your marketing a tune-up. Meet the team who can make it all happen.
“I am a teacher at heart. I love watching the light in someone’s eyes as they grasp a new idea, understanding how it applies to them.”
–Lorraine Ball, Creative Director
As Creative Director, Lorraine is typically at the center of the managed chaos that is Roundpeg. With more than thirty years as a marketing professional (lie, tell her she doesn’t look that old) Lorraine keeps Roundpeg popping with a never-ending stream of new ideas.
A native New Yorker, Lorraine is a Hoosier by choice, and is committed to fostering growth and entrepreneurship in her adopted city. Recognized by the Indianapolis Business Journal as one of the Most Influential Women in Indianapolis, she is an active member of the local Indianapolis business community.
When not at Roundpeg, Lorraine can be found sharing what she knows in seminars and presentations around the country. She has a BA from Queens College, City University of NY, and an MBA from the University of Texas at Dallas.
“My favorite artist is Andy Warhol. He had this ability to take ordinary objects and make them interesting. In a way, that’s what we do, too: we make businesses you might have passed right by catch your eye.”
–Jenna Giles, Art Director
Jenna joined the Roundpeg crew to push her creative limits and continue learning about art, design and business. As Roundpeg’s Art Director, Jenna transforms clients’ concepts into works of art for for ads, collateral, and Web designs. She makes everyone look good, with innovative branding designs and beautiful graphics.
With terrific organizational skills, Jenna makes herself look good by keeping her work station organized and clutter-free, something the rest of the Roundpeg team aspires to. She graduated from IU’s Henry Radford Hope School of Art with a degree in Graphic Design.
“Everyone has a story to tell, but not everyone has the tools to tell it as eloquently as they deserve. I’ll never get tired of taking those stories, condensing them to their essence, and turning them into things that make people laugh, cry, and whip out their wallets.”
- Allison Carter, Director of Communications
As Director of Communications, Allison deals with everything word-related. That could be everything from writing a press release for a manufacturing company to tweets and Facebook updates aimed at kids. She’s crazy about social media, and has an encyclopedic knowledge of truly worthless information. Her favorite sentences always start with “Did you know…?” Allison is a graduate of Elon University in North Carolina with a degree in Corporate Communications. When she isn’t tweeting furiously, she can probably be found laying in her beloved hammock or looking for new documentaries on Netflix. She’s always there to keep the office in line with snappy comebacks and off-the-chart sarcasm. She’d tell you more about herself, but she’s needed on Twitter just now.
“Roundpeg is crazy. Working here is a lot of responsibility, but to me, it feels like playtime. It’s nice to play mom to a group of adults sometimes instead of my own kids!”
–Rebecca Pfieffer, Office Manager
Rebecca is the official office mom at Roundpeg, but when she’s not keeping the team sane and stocked with caffeine, she makes sure everything runs smoothly. Her job isn’t the most glamorous, but the office just wouldn’t work without her. If you call the office, chances are you’ll hear Rebecca answering the phone with a smile.
When not keeping the office in line, Rebecca enjoys long walks with her dogs, knitting, and playing mom to her three actual kids. A graduate of The Ohio State University, Rebecca holds a BA in Business Communications and a Paralegal certificate.
“For me, the perfect website is a voice that works hard to earn the right to look good.”
- Peter Wolfgram, Production Artist
Peter is a Grand Valley State University in Allendale, Michigan. With training in advertising strategy and brand development, he is an experience-taught designer with a love of high impact visual communication.
Peter is as comfortable designing graphics for web sites as he is building the shell and updating the code. And when he is done designing, he can switch to writer mode. He is a true Jack of All Trades.
Our Awesome Interns
Interns are an important part of life at Roundpeg, bringing energy, enthusiasm and ideas. In return, we offer a chance for our interns to build their portfolios and make valuable connections in the Indianapolis business community. We are currently accepting applications for Spring and Summer
Scott Pfeiffer returns for a second internship stint at Roundpeg. Scott is a sophomore at Bradley University and studies interactive media. He hopes to gain more real-world experience out of his internship.
And Don’t Forget the Animals
An equally important part of our team are Bonnie our office dog and the cats Clyde and Maybee. They offer stress relief and make us laugh, and each one is a terrific salesperson in her own way. How can you say no to us when there’s a fluffy cat curled up in your lap?
Bonnie is Roundpeg’s official office dog, though she only works part-time. She is the senior member of our animal team, having been a regular in our office for almost five years.
This Bouvier de Flandres is a gentle giant, tipping the scales at 70 pounds. But don’t let her size fool you: she’s a sweetheart, who can normally be found sprawled on the ground like a big black rug.
Clyde leads a confused life. Despite her name, she’s actually a girl– Lorraine just couldn’t resist having animals named Bonnie and Clyde.
Clyde is the sassy trouble maker of the office, and when she’s not sleeping and furiously shedding white hair, she makes it her duty to haze interns, new employees and the other office animals.
Maybee is the result of years of begging for another office cat. When the Roundpeg crew found her at a vet’s office, Lorraine promised we could take the tiny kitten home if we landed the client. The rest is history.
Tipping the scales at just over five pounds, Maybee is an absolute sweetheart and loves curling up in laps, though you have to watch your water glass around her–she thinks they all belong to her!
Roundpeg an Indianapolis marketing strategy firm is focused on helping small businesses become big businesses. We offer comprehensive marketing services including marketing plans, marketing budgets, marketing calendars, web design, graphic design, branding, social media management, social media strategy, public relations, ghost blogging and much more.