Buy a Book

Confessions of a Networking Junkie

Savvy networkers know that it is healthy for a business to get its BUZZ from networking. With a solid base of contacts and referral sources, a true networking junkie can say goodbye to cold calling and scale back on expensive advertising.

Discover a simple 12-step program designed to help any novice create a plan for their networking addiction. As

you use the workbook and listen to the 25 minute companion CD you will learn

• Practical strategies to build a referral network
• Simple techniques to put the right words in your word of mouth marketing
• Tools you can use to find business in your business card pile

Price: $ 25.00

The Entrepreneur’s Notebook:

A Guide to the Science of Marketing

Every company, large or small faces the same challenge - to create effective marketing. The difference? Large companies typically have a systematic process for the development of their marketing plans. Now you can learn the secret to big company marketing.

In this combination reference manual and workbook, author Lorraine Ball guides you through a step-by-step process to make your marketing investments more effective.

• Apply the Science of Marketing to your business
• Prepare a SWOT Analysis and use it to create realistic action plans
• Build a Marketing Pyramid and use it to form your Marketing Plan
• Segment the market, identifying the best potential customers
• Use what you know about your customers as the foundation of quality communication

Price: $ 20.00

BusinessMap: A Practical Guide to Business Planning

As a small-business owner, you need a map — a business plan! Without it, you are traveling blind. Often, the road to achieving your goals is a series of small steps. Creating a schedule for these interim steps or milestones will help you track progress toward the overall goal. In this combination book and companion CD,  you will discover a step-by-step process complete with numerous examples to help a new business owner create a viable business plan. Accompanied with blank forms and outlines, “Business Map” provides you will all the necessary information to get your started. Business Map contains:

• Tips on how to avoid the 10 most common mistakes small business owners make when writing their business plan
• Outline of what your plan should contain along with a complete listing of the questions your plan should answer throughout the process
• Excerpts from plans across a range of industries to help you formulate your plan

Price: $ 35.00