The Entrepreneur’s Notebook: A Guide to the science of marketing

Every company, large or small faces the same challenge - to create effective marketing. The difference? Large companies typically have a systematic process for the development of their marketing plans. Now you can learn the secret to big company marketing. Based on twenty years in corporate marketing roles - Lorraine has boiled this process down to a few easy to follow steps. In this combination reference manual and workbook, author Lorraine Ball guides you through a step-by-step process to make your marketing investments more effective.

 As you read the Entrepreneur's Notebook you will learn how to:

Roundpeg Co.

• Apply the Science of Marketing to your business  
• Prepare a SWOT Analysis and use it to create realistic action plans
• Build a Marketing Pyramid and use it to form your Marketing Plan
• Segment the market, identifying the best potential customers
• Use what you know about your customers as the foundation of quality communication

Create a Marketing Calendar which includes, budgets, goals, actions and results

Price: $20