Show-offs: Bold Design for American Eagle Goals
We had the privilege of starting a web design project from scratch with American Eagle Goals. They produce a line of basketball systems used in backyards, parks, rec centers, and a wide variety of play facilities. Despite a great product and a fun market, there was very little substance to the American Eagle Goals brand. No ads, just a small brochure, and no website. These hoops were ready to play, but needed an impressive entrance to the court. Jenna put her ace design expertise to work and created an exciting new logo that expresses the company’s core characteristics of strength and...
read moreExercising Good Design
As a designer, one of my favorite things is when a design ends up surprising me. From the kick-off meeting to the end result, not every project ends up being what we initially envisioned. Fortunately, with KnowSweat Workouts this ended up being a positive thing. The challenge was finding a logo that would be able to represent the gym as a whole, but also include all the different fitness areas KnowSweat specializes in–like taerobics, personal training and weight loss services. The first round of logos I came up with all involved the name placed next to or underneath one single...
read moreCreative Compromises to WordPress Limitations
In web design, user-friendly, content-rich sites are a must. Building websites on a WordPress platform allows Roundpeg to provide our clients – mostly small businesses with limited time and resources to manage their sites — with an easy-to-update web presence. Although it allows our clients to do a lot of great things, WordPress does have its limitations. For current client, Shade Tree Farm, LLC, we encountered one such limitation. WordPress is a content management system, which allows users access to pre-built themes for designing their websites (At Roundpeg, we prefer Elegant...
read moreHometown Flair Makes For Great Website
This week marked the completion of a new website, solarispropertygroup.com. Now, I hate to play favorites, but this site is my favorite to date. Why? One reason: hometown flair. When a company has targeted a geographic region, like Solaris, it’s important to develop a website that makes it recognizable to its particular market. In this case, our client needed a website to establish its image as a player in the Indianapolis market, offering turn-key investment properties. Roundpeg’s very own Peter Wolfgram was the artistic genius behind the website’s focal point – a replica of the...
read moreDesigning For Dual Audiences
Websites are strange creatures sometimes. They are a platform to send messages to both broad and narrow audiences. The Ohio Irrigation Association called us to make a site that would serve the needs of its members, mainly owners of irrigation firms, and also provide an information resource to consumers looking to install home sprinkler systems. At Roundpeg, our challenge was to find a way to greet and accommodate consumers without overwhelming them with industry jargon. We used the Indiana Irrigation Contractor Council’s site as a model. Since we’d worked on their website as...
read moreDirect Mail: Less Is More
Direct mail can be an effective way for businesses to contact current and prospective customers, especially about special offers and promotions. Some of the advantages of using direct mail are the highly targeted audience, the personalization options and the data that can be collected based on responses. Because of these benefits, it is understandable why many companies choose this type of marketing, but for a designer, this can be an extremely challenging project. The most important thing to remember when creating direct mail is that the first impression is everything. Think about it: what...
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