That’s a Wrap, Week Ending February 11
It has been another busy week at Roundpeg, but we still made time to cover a wide range of topics in our blog. If you haven’t had a chance to stop by, here is a sampling of what you missed. Saturday - Free Internships Free internships have enriched Roundpeg, here are ground rules to follow to help ensure a successful intern experience. Sunday - Marketing Basics Marketing basics apply to Social Media. Monday - Foursquare: Privacy vs. Social Sharing Do the risks of Foursquare outweigh the benefits? Tuesday - What Are You Reading? Who do you read to keep your blogs fresh and...
read moreThat's a Wrap, Week Ending February 11
It has been another busy week at Roundpeg, but we still made time to cover a wide range of topics in our blog. If you haven’t had a chance to stop by, here is a sampling of what you missed. Saturday - Free Internships Free internships have enriched Roundpeg, here are ground rules to follow to help ensure a successful intern experience. Sunday - Marketing Basics Marketing basics apply to Social Media. Monday - Foursquare: Privacy vs. Social Sharing Do the risks of Foursquare outweigh the benefits? Tuesday - What Are You Reading? Who do you read to keep your blogs fresh and...
read moreExtend Your PR with Case Studies
Social media and the internet in general are changing many aspects of marketing, including PR. In a recent post, Aimee Sway shares some tips on the difference between traditional and online press releases. She creates a compelling argument for moving away from traditional formats because the content won’t be optimized for search. She doesn’t provide a structure, but does share some good tips for formating your release including: “Use Anecdotes – Since you no longer must stick to the ‘news story’ structure of traditional press releases, feel free to spice up the...
read moreJabberwocky – Tales from PR Professionals
Jabberwocky is described as a monthly rendezvous of Jabbers who willingly share their life stories. Produced jointly by IndyFringe and Storytelling Arts of Indiana, Jabberwocky is a monthly event held at the theater. Unlike other Fringe events, the performers for Jabberwocky are amateurs , asked to tell stories about their life and experiences. This month the theme is PR, and I am excited to be a part of the line up, along with Bruce Hetrick, and several other PR professionals Program Description: All of us spin stories to create positive public images about ourselves, our...
read moreI Thought Turkeys Could Fly!
Sometimes, an idea sounds really good, until you look at all the details. One of my favorite examples is demonstrated in an episode from the classic sitcom: WKRP in Cincinnati. If you are not familiar with the story, the station manager comes up with a clever promotion to drop live Turkeys out of a helicopter. The problem: He didn’t know Turkeys couldn’t fly. While you are enjoying this brief thirty second clip, think about your promotion ideas. While not as drastic, are you missing a critical success factor by missing the target, their needs or their interests. The...
read morePitch vs. Press Release
Pitches and press releases are the two most basic tools in any PR practitioner’s toolbox. They’re both ways of getting information to the press in the hopes that the media will pick up your story, but the two are are very different in form, function, and purpose. Savvy small business owners should use both to build buzz for their business. Perhaps more familiar to outsiders is the press release. A press release is a piece that covers a (hopefully) newsworthy bit of information in a very journalistic fashion. A good press release will be written in AP Style, the style most...
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