Workspace Necessities: Design Edition

Workspace Necessities: Design Edition

Odds are you’re reading this during the work day. Whether that means you’re in an office setting, your own home or another specialized environment, you’re probably surrounded by things that help you get your work done. If a doctor tried to work in a lawyer’s office, it would be difficult because the right tools and equipment wouldn’t be available. The same goes for graphic design. I can get my job done from just about anywhere thanks to my laptop and the internet. I often work from home, which can be a nice change of pace, but for the most part I spend my time in the office where I have my environment set up specifically the way I need it for designing. Here are some of the key components of my design space, which as you’ll see, range from necessary to just for fun. iMac: There are of course some designers who use a PC for their design work, but the majority of my designer friends would join me in saying Apple computers are the best for the type of work we do. There are few things more exciting for a designer than a new iMac, and bigger is usually better in this case. Sure, I could bring my laptop in and work on that, but if I have a choice between 15 inch Macbook Pro and 27 inch iMac with retina display, I’m choosing the desktop every time. Printer: The printers in our office seem to sometimes have a mind of their own, but it’s great to have one nearby, especially when designs are meant for printed products. I like...
The Beauty of Black and White Business Cards

The Beauty of Black and White Business Cards

The combination of black and white is nothing new. It’s been a classic staple in fashion and interior design for ages, and has become even more popular over the past few years. It’s next to impossible to ignore the dramatic contrast this look creates. I’ve been really interested in black and white business cards lately. Limiting yourself to only black and white requires a refined design skill set, because you aren’t allowing yourself to rely on colors to deliver your message. Shapes, texture and negative space become incredibly important, and the designer is often forced to eliminate any frivolous or unnecessary elements. Since business cards generally fall into a certain size range, there’s only so much space available to really pique a person’s interest. It has to happen immediately, which is why I think the dramatic black and white combination is often so successful. Here are a few black and white cards that caught my attention recently. These gorgeous cards are bound to get anyone’s attention because they’re nice to look at and fun to touch and interact with. The combination of techniques could have easily been too much. Embossing, plus folds, plus letterpress can be a lot all in one design, but because the designer kept the color palette minimal, it ended up very successful. I love the choice to keep the white text on the inside, because it allowed the embossed monogram on the front to serve as a sort of book cover, which you don’t often see.   These cards belong to a well-known letterpress studio in Florida, and it shows. What’s interesting is the printing...
LinkedIn Basics for Your Business

LinkedIn Basics for Your Business

LinkedIn is the platform for growing your company’s professional network. Twitter and Facebook are great for connecting with your fans, to have a laugh or share lighthearted content, but LinkedIn is all business all of the time. If your company is heavily B2B, or you want to solidify your business as a thought leader in your industry, you need to create a business page on LinkedIn. I repeat, you need to create a business page on LinkedIn. Let’s review the facts: LinkedIn has over 300 million members, with 100 million here in the United States. Simply put, you probably know at least one person on LinkedIn. About 40 percent of users check LinkedIn every day. They are posting an update, taking a few minutes to check in on the activities in one or two groups they belong to and looking at a few competitors and business associates. It only takes a few minutes each day on LinkedIn to reach a wide professional audience. This is why 46 percent of people spend less than 2 hours a week on LinkedIn. How to Use LinkedIn for Your Business A Page vs. A Profile Let’s clear a few things up. Individuals have a LinkedIn profile. This is an online version of your resume. Save the silly selfies for Facebook or Twitter. Your profile picture should look like you are heading to a job interview. Here’s some solid advice about what is appropriate for a LinkedIn profile picture. Be sure to include keywords and phrases in your summary and job descriptions because all of these elements are searchable. Your business should have a LinkedIn page....
The Pros of Blogging as a “Non-writer”

The Pros of Blogging as a “Non-writer”

I am not good at swimming, keeping plants alive for more than a couple weeks or staying really organized. Oh, and I don’t consider myself a good writer. At Roundpeg everyone blogs and the thought of writing to people about professional things really freaked me out. At first when I sat down to write a blog post I nearly buckled under the pressure of having to create something with words. Now with a few months of writing blog posts under my belt, I can say I’ve seen benefits I never anticipated. Sure, regular blogging has improved my writing, but it has also helped me in my professional development and my ability to accomplish tasks. Even if you are a “non-writer” here are several very good but perhaps less obvious reasons you should blog. It’s educational. And not just for your reader. Writing a blog every week creates time for scheduled learning. In order to write, you need to research, which usually includes reading loads of reference articles on the topic you want to write about. It’s a fixed amount of time to figure out what’s going on in your field. Before I started blogging, I didn’t realize how much there was to learn online. No matter what field you’re in, you can always benefit from researching and reading what other professionals have to say. Blogging makes you more creative. Once I push myself past the awkward-getting-started-stage, I’ve found I can be really creative through writing. As a designer, when I write my blogs, I challenge myself to see it as creating a finished product. Aside from constructing a blog post from start to...
Truman

Truman

Having office pets provides hours of laughter and joy. But when it is time to say goodbye, there are lots of tears too. This week we said good bye to Truman, the lovable, somewhat smelly gentleman who charmed his way into our hearts.   From the moment he walked into our little white house, Truman knew he was home. There wasn’t any of the temporary shyness you might expect. This former trailer park resident was immediately comfortable and set about introducing himself to everyone in the house. That became his daily routine.  Every morning he would wander from desk to desk, stopping to head butt Jenna, drink from Peter’s water glass or knock something off the shelf behind my desk. After making the rounds, he would settle in for a hard day at the office which usually involved sleeping on someone’s arm, sleeping on their papers or sleeping in the sunshine behind Anne’s desk. Did I mention that he liked to sleep? Fun fact: It takes your arm about 4 minutes to fall asleep when there’s a massively dense cat laying on it. Truman at Work The job of a Roundpeg cat can be a tough one with meetings to attend and customers to greet. Truman was well suited to the challenges. Almost more dog than cat by nature, this very social boy would often come when Peter called. He always wanted his seat at the table and was ready to welcome all visitors to the ‘Peg, confident they were there to meet him. He took his work assignments seriously laying between Jenna and her keyboard so he could participate in the design...
New Year, New Marketing Intern Natalia

New Year, New Marketing Intern Natalia

How could I best sum up Natalia Welch to you? Let’s see: A transplant from Connecticut currently studying Marketing at Butler University with a strong passion for life, adventure, and- most importantly- pizza. Indianapolis had always been a 4th of July destination for my family and me to partake in the joys of our yearly family reunion. During my college decision process, I absolutely fell in love with Butler University and its beautiful grounds, adorable bulldog mascot (GO DAWGS!) and fabulous business program. Indy has truly become a second home over the past 3 ½ years. This May I will graduate with a bachelor’s degree and a million new ambitions. Roundpeg is my fourth marketing internship. I have previously worked for h.h.gregg, The Children’s Museum of Indianapolis and Snappening.com. Getting the opportunity to jump from retail to nonprofit to online has been amazing and I can’t wait to learn the ins and outs of working at a marketing firm. Other than the friendly cats, I knew Roundpeg would be a great fit once I saw the passion each individual has for the company and their job. I was enveloped with an overwhelming positive energy which was simply contagious. I can’t wait to see what my internship holds in store for me over the semester! As for my learning goals during my internship, I really hope to improve my writing skills, learn the best approaches for working with clients and discover how Roundpeg has created such a strong brand image, while simultaneously helping create strong voices for each of its clients. Ultimately, I would love to pursue a career in...
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