As a business owner, you wouldn’t hire an employee without telling them what you expect of them. The same should be true of your marketing. Before you spend your first dollar on graphic design, web design, social media or any other tactic, you need to know why you’re doing it, and what you want the outcome to be. A sound marketing strategy answers those questions, and lets you reach more prospects and generate bigger sales.
How much return is your marketing activity really giving you? If you’re not sure, it’s time to get a strategy. Let us help.
Marketing Strategy & Plans
You know your marketing needs a tune-up, but where on earth do you start? We’ll sit down with you for an interactive working session, learning about your business, your goals, your current marketing, your budget and a variety of other topics that help us understand you. The Roundpeg crew will develop a step-by-step plan that’s completely unique to your business, including a budget and calendar telling you what to do, when, and for how long. You have the total freedom to take this plan, execute it yourself, have another company do it or have us do it for you. It’s your call.
If you already have a plan but just aren’t sure it’s working anymore, a marketing audit might be just the ticket. We’ll take a look at everything you’re currently doing, from your direct mail campaign to your website and give you an honest take on what’s effective and what’s a waste of time and money. Even better, we’ll also give you direction on how to fix the parts of your marketing that aren’t working anymore with simple, easy-to-follow solutions.
So, you’ve got some pretty good ideas, but just aren’t sure if they’ll work for your business. No sweat, drop by for a low-pressure, high-energy brainstorming session. Bounce your ideas off our marketing team, and get honest feedback on what will work, what won’t and what might work with a small tweak. Brainstorming sessions are great for those who have a good grip on their marketing, but occasionally need a gentle nudge in the right direction.