Getting the Right Kind of Twitter Followers
Let’s play Twitter fact or fiction for minute: you need 15,000 followers to be successful on Twitter. It’s fiction. There are social media “experts” out there who would have you believe that is a fact. Then they’ll take your money and give you 15,000 followers in return overnight! Those new 15,000 followers you got overnight aren’t following you because they’re interested in your business. Empty numbers are like empty calories – they look good and taste good, but they hurt way more than they help. Focus on the quality of your followers, not...
read moreConfessions of a Social Networking Junkie
My addiction to social networks started like many addictions with casual use. I created profiles on Plaxo and LinkedIn and started connecting with friends. I slowly moved on to creating my own content on Squidoo and Blogger and sharing images on Flickr. I enjoyed the interaction, and with a profile on SmallerIndiana, I discovered how social and face-to-face networking worked together. I was hooked. Profiles on FriendFeed, Twitter, Facebook and YouTube followed in rapid succession. Just a few minutes a day to update or check in on each of these sites started to add up. Suddenly I realized...
read moreThere Is Always a Community
Rule 34 states that if a thing exists anywhere in the universe, there is a porn version of that thing. The necessary corollary, which we’ll call Rule 35 because why not, is that if a thing exists, there must be a community that is built around that thing. If you can find a way to tap into that community, you can make great marketing happen. Not sure what I’m talking about? Let me give you an example. I have a friend of a friend who is obsessed with multitools. While these tools are useful, I’ve never given them much thought. But she has. And so have a lot of other people....
read moreHow Does Print Fit in a Social World?
Today’s guest post is from Katherine Tattersfield, social media manager for PrintFirm.com. I have a confession to make. When I first started working as the online marketing director for a commercial printing company, I felt a strong sense of irony. Since my background is strictly digital, I spent the early days of career trying to convince small business owners to abandon the printing ship for good. I wrote articles mocking print ads for their high costs and antiquated approach to outreach. My marketing game plan revolved around Facebook, Twitter, and search engine optimization. I was...
read moreHow to Set Up Authors in WordPress
It’s time to start using your real name on the Internet. When you Google yourself, you should see everything you ever wrote show up under your smiling face. Let everyone see your picture, your first and last name and where you work. Satellites will beam your image far out into space and back again, potentially reaching every mobile phone on Earth and beyond. Don’t panic. Why put yourself out there like this? Well, it comes down to this: real people, Google included, trust real people. When your website visitors see a real name and face associated with blog posts, they trust and...
read more2 Questions Every Blog Post Must Answer
You’re sitting at your desk pounding out a list of possible blog topics. You feel pretty good about the ideas you’ve put together and are ready to plug them into your editorial calendar. Not so fast. Before you type word one, there are some important questions you have to ask yourself. First, who cares about this post? Second, why should they care? Audience is the single most important thing to determine. No matter what your blog topic, you probably have multiple audiences. Here at Roundpeg, we’re writing for prospective customers who don’t know a great deal...
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