SEO Tips: Is Your Website Penguin Friendly?
For years, Google has relied on a human search quality team to monitor the web for “black hat” SEO tactics. Their teams were so good at what they did, that many professionals assumed it was an automated search process. With the upcoming release of Penguin, Google’s algorithm will now include many of the processes once done manually. As a result they will be better prepared to catch sites violating Google’s quality guidelines. When you read the list, there is nothing really surprising. Here is an excerpt: Make pages primarily for users, not for search engines....
read moreTalking to Myself
If you pull up next to me at a traffic light, you are going to see something a little unusual. It is going to appear as if I am talking to myself. I want you to know I am not really as crazy as I look. Please note, I didn’t say I wasn’t crazy just not that crazy. So why am I talking to myself? You see, my primary learning style is auditory. That means I process information better if I hear it. So years ago I learned to work on my presentations in my car. I never write my speeches down; I simply work through sections out loud, testing phrases and pacing until I find something...
read moreThat’s a Wrap: Week Ending May 11
It’s been a bit of a tough week here at the ‘Peg. We said goodbye to Bonnie, our office dog. Luckily, we’ve had plenty of work to keep ourselves busy and preoccupied. Catch up on the past week with us: Saturday – If You Build it How Will They Know? Allison shares tips for letting your customers know that your company has a presence on Facebook. Sunday - Who Can Make Changes to Your Website One of the benefits of using WordPress is how easy it is to update. But sometimes that means it is all too easy to mess up your website. How do you decide who should be...
read moreSix Ways to Keep Your Blog Fresh
I often envy people who are just starting to blog. Why? Every day is an adventure. Every day they have a chance to write something really new for the very first time. For companies like Roundpeg with an established blog, sometimes it is hard to come up with original content. With more then four years of content in a relatively narrow space – marketing for small business owners – I find myself wondering how many different ways can you peel the same onion. There is new information from time to time, a new application like Pinterest or the change of the Facebook Timeline, but for...
read moreIf You Build It, How Will They Know?
Are you letting Kevin Costner write your Facebook marketing plan? Bad move, guys–don’t you remember the failure of Water World? But today we’re talking about one of his non-flops–Field of Dreams. Lorraine has written before about the famous “if you build it, they will come” strategy for web traffic. While this might work for magical baseball fields, it’s probably not a great idea for your Facebook fan page. “But Allison!” you cry, “everyone’s on Facebook! They’re pleading for me to put daily updates about my plumbing...
read moreLess Emphasis on SEO, More Emphasis on Content
Allison and I had a conversation about one of my recent blog posts. She felt I was focusing too much of my attention on the natural SEO benefits of blogging. While that is important, she argued I was ignoring the many other reasons for a business owner to blog. She is absolutely right. Blogging for business is about more then just SEO. A strong blog is the core of your Internet marketing strategy. It provides content to fuel your social media updates, helps you build credibility and develop content which you can use elsewhere. Blog posts provide a place to showcase work samples, case...
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