Content & Social Media

How to Run a Successful Contest

How to Run a Successful Contest

By on Aug 28, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Basic truth: people love to win prizes. Why do you think people love Las Vegas so much? The thrill of winning is addicting. Contests have always been a great way to engage customers, but now with the integration of Internet marketing, there are many more innovative ways to get people to participate. So what makes for a successful Internet contest that won’t...

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Stay One Step Ahead of Content Onslaught

Stay One Step Ahead of Content Onslaught

By on Aug 27, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Today’s blog post was inspired by a presentation given by Erik Deckers at Mixwest 2014.  You will find his slide deck here.  Fact: There is an overwhelming amount of content created daily The internet is growing at a rate that is hard to get our heads around. In the year 2000 there were just barely 17 million websites in existence. Just 13 years later then...

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Stop Freaking Out About Your Social Media Strategy

Stop Freaking Out About Your Social Media Strategy

By on Aug 25, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

This might sound odd coming from someone who specializes in social media, but you have got to stop freaking out about your social media strategy. Seriously. Take a deep, cleansing breath and calm down. Everything is going to be fine. Here’s why you need to take a chill pill and stop worrying about your social media strategy. It’s not about how many...

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Raindrop – Smart Bookmarking Tool

Raindrop – Smart Bookmarking Tool

By on Aug 22, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Creative minds are a beautiful thing but maintaining the same level of creativity throughout the day can be difficult, exhausting and just all around rough. Thankfully, online resources that fuel your creative side and keep that sharp focus are plentiful. From productivity tools, design inspiration, free stock photo websites and interesting articles, I am constantly...

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Backlink Anatomy for Small Business

Backlink Anatomy for Small Business

By on Aug 20, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

One of the ways companies build their authority and leadership online is through robust content strategy. This strategy is built on plenty of information about products, services and industry, usually contained on many different pages throughout their website. While all of this content counts as a baseline for good website strategy, most brands won’t be able...

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Tapping Into Local SEO

Tapping Into Local SEO

By on Aug 18, 2014 in Blog, Content & Social Media, Marketing, Strategy, WordPress | 0 comments

Here’s your quick Internet history lesson for the day: SEO used to be pretty darn difficult for small businesses. You had to compete against all of the big players in your industry for a slim collection of placements on keywords specific to your brand. Due to small budgets and stretched resources, most companies decided digital marketing wasn’t worth the...

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