Content & Social Media

Build Web Traffic With User Generated Content

Build Web Traffic With User Generated Content

By on Jul 31, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business. In a way, this same strategy can apply to your online...

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How to Embed an Offer in Every Blog Post with WordPress

How to Embed an Offer in Every Blog Post with WordPress

By on Jul 25, 2014 in Blog, Content & Social Media, Marketing | 0 comments

After visitors read a post on your site, what do they read next? Do they stick around or abandon you? This is crucial. The more time visitors spend with your content, the better they get to know and trust you. Create the right setting for longer visits with recommendations and targeted offers in every post. If you read Copyblogger (you should), you’ll be familiar...

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Planning a Video Content Strategy

Planning a Video Content Strategy

By on Jul 23, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 0 comments

We’re talking about adding video to our marketing mix at Roundpeg, and like anything else we do, it starts with a plan. Why Video? People feel much more comfortable doing business with a company when they get to know the people behind the brand. While we do some of that brand building on our Facebook page, the photos of our cats only go so far. As a result,...

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Reusable Content

Reusable Content

By on Jul 16, 2014 in Content & Social Media, Marketing | 0 comments

In the last few months we have been writing about content marketing, talking about content management and teaching business owners how to use these strategies to bring prospective customers to their web site time and time again. We have also been sharing success stories about companies who have been successful using this approach. We have spent a good deal of time...

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Stop Putting Two Spaces After Periods

Stop Putting Two Spaces After Periods

By on Jul 14, 2014 in Blog, Content & Social Media, Marketing | 3 comments

As they say, old habits die hard. If you have been doing something long enough, whether it’s smoking, biting your nails or putting double spaces after periods in your content, the task of quitting seems super daunting. Why stop now? Well, if you are plagued with the habit of hitting the space bar twice after you type a period, this blog post is for you. You...

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How to Add Rich Media to Your Blog

How to Add Rich Media to Your Blog

By on Jul 11, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 2 comments

Digital content helps your website get indexed in search engines and disseminated across the web. While search engines love the seemingly endless stream of articles and blog posts  you write month in and month out, they may eventually become monotonous and uninteresting for your audience. To spruce things up for your brand and website, consider other forms of...

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