First time visit to the Roundpeg blog? There’s lots of cool stuff here to read and learn. So where should you start? Well if you are new you might want to check out some of the most popular posts of all time. And even if you are a regular reader there is a pretty good chance you have missed one or two.
Twitter has been an explosion of conversation about hearts and stars. Does the little icon really make enough of a difference to necessitate breaking it down and investigating why Twitter made the change? Why yes, yes it does.The difference between favorite and like is much bigger than an icon, it represents two different ways of reacting to content.
Whether you are launching a new product, running an event or simply want to share some exciting news in your company, an important part of your marketing is getting the word out, reaching people who don’t know you or your business. Sure you can send an email update, and everyone who is already on your list will get the news. Maybe a few of your readers will forward the email to an associate or two, but you can’t count on that, so you need to look for other ways to spread the word.
Wouldn’t it be great if you could just walk up to people and tell them what you wanted them to do? You could try it, but people might look at you weird. Don’t worry though, there is a place where you can tell people exactly what you want them to do – in your website’s call-to-action, or CTA, buttons.
For years marketers and business owners alike have been told about online presence, “If you build it, they will come.” Unfortunately, that’s become a big fat lie. The internet is no longer a field of dreams, and we aren’t Kevin Costner. This past month I had the privilege of attending a talk by Chad Pollitt as part of Indy Smartups, with the focus of what business owners and online marketers can do in the wake of the internet’s broken promises. Here are some of our takeaways from the event.