Content & Social Media

Planning a Video Content Strategy

Planning a Video Content Strategy

By on Jul 23, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 0 comments

We’re talking about adding video to our marketing mix at Roundpeg, and like anything else we do, it starts with a plan. Why Video? People feel much more comfortable doing business with a company when they get to know the people behind the brand. While we do some of that brand building on our Facebook page, the photos of our cats only go so far. As a result,...

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Reusable Content

Reusable Content

By on Jul 16, 2014 in Content & Social Media, Marketing | 0 comments

In the last few months we have been writing about content marketing, talking about content management and teaching business owners how to use these strategies to bring prospective customers to their web site time and time again. We have also been sharing success stories about companies who have been successful using this approach. We have spent a good deal of time...

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Stop Putting Two Spaces After Periods

Stop Putting Two Spaces After Periods

By on Jul 14, 2014 in Blog, Content & Social Media, Marketing | 1 comment

As they say, old habits die hard. If you have been doing something long enough, whether it’s smoking, biting your nails or putting double spaces after periods in your content, the task of quitting seems super daunting. Why stop now? Well, if you are plagued with the habit of hitting the space bar twice after you type a period, this blog post is for you. You...

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How to Add Rich Media to Your Blog

How to Add Rich Media to Your Blog

By on Jul 11, 2014 in Blog, Content & Social Media, Marketing, Strategy, Video/Audio | 2 comments

Digital content helps your website get indexed in search engines and disseminated across the web. While search engines love the seemingly endless stream of articles and blog posts  you write month in and month out, they may eventually become monotonous and uninteresting for your audience. To spruce things up for your brand and website, consider other forms of...

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What Your Business Shouldn’t Share on Social Media

What Your Business Shouldn’t Share on Social Media

By on Jul 7, 2014 in Blog, Content & Social Media, Marketing, Strategy | 2 comments

What you share on social media is a direct reflection of who you are. The same goes for your business. It sets the tone for the type of reputation you will have on the Internet. Roundpeg has a nice mix of fun and informational posts. Whether we post cat photos on Facebook or Twitter, or share relevant articles about marketing from different sources on LinkedIn, we...

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How to Figure Out Your Content Keywords

How to Figure Out Your Content Keywords

By on Jul 4, 2014 in Ad Words, Blog, Content & Social Media, Marketing, Strategy | 0 comments

It seems so simple- every good plan of action needs the proper amount of research to be successful. So how do we build the right kind of plan to bring new customers into our websites and convince them to trust us? It all starts with keywords. What Are Content Keywords? How do customers look for companies like yours?  Content keywords are the specific words and...

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