Content & Social Media

A Little Help From Your Friends: Building a Social Media Network

A Little Help From Your Friends: Building a Social Media Network

By on Apr 21, 2014 in Blog, Content & Social Media, Marketing | 0 comments

One of the coolest things about social media is the ability to reach a wide audience with your ideas, messages, images and questions. It really helps to have a broad network of friends, fans and followers cultivated over time. Unfortunately, money can’t buy friends or real fans. I’m surprised to still see people offering to provide up to 10,000 new fans...

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How I Beat Writer’s Block

How I Beat Writer’s Block

By on Apr 11, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

This may surprise many of you who have read my blog posts and newsletters for years, but I am not a writer. For me, the blank page is intimidating. I know writing is vital to my success so I’ve come up with a number of strategies which help me get past writer’s block. Break the Block Talk before I write- I naturally think aloud. I often brainstorm with...

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LinkedIn Changes: Goodbye Products, Hello Showcases

LinkedIn Changes: Goodbye Products, Hello Showcases

By on Apr 8, 2014 in Blog, Content & Social Media, Marketing, Strategy | 2 comments

Goodbye Product Pages LinkedIn, always focused on the B2B community, has continued to enhance their company pages, encouraging businesses to update their status frequently. Unlike Facebook, status updates are actually delivered into the timeline of everyone who follows the page. While LinkedIn has streamlined the Company Page, they have let both the Product and...

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Unique Content Sets You Apart

Unique Content Sets You Apart

By on Apr 7, 2014 in Blog, Content & Social Media, Marketing | 0 comments

Everyone is writing these days. Google keeps telling us “content is king” and everyone wants to be internet royalty. Everyone is churning out a steady stream of blog posts, status updates and newsletters. Thousands of blog posts on the same general topics are added to the internet daily as businesses try to work their way to the top of search rankings....

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Staying Relevant After a Website Redesign

Staying Relevant After a Website Redesign

By on Apr 4, 2014 in Blog, Content & Social Media, Marketing, Strategy, Web Design | 0 comments

You’ve finally gotten around to redesigning your website. You’ve taken all the careful steps to make sure this iteration of your digital presence is properly branded, matches your company’s vibe and feel and is easy to navigate for potential customers. To top it all off, you’ve committed to producing regular blog content to share your...

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