Content & Social Media

Bucketing Your Leads: We’re Interested

Bucketing Your Leads: We’re Interested

By on Sep 19, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

In the previous blog in this series on bucketing leads, I talked about ways to gather your least qualified leads and how you can push them through your sales funnel. Today, let’s walk through what to do with leads who have shown an interest in your business and who have given you some of their contact information. It’s important to note that these leads...

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How to Deal with Internet Trolls

How to Deal with Internet Trolls

By on Sep 18, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

The Internet is a great place to learn, teach and communicate with other people all over the world. It’s also the breeding ground for people to voice their negative opinions or say really nasty things about people or businesses. While some of these negative comments are warranted, many of those nasty or rude comments on blog posts or social media pages come...

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Go Into the Real World to Grow Your Email List

Go Into the Real World to Grow Your Email List

By on Sep 16, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world. So join your customers and prospects where they hang. Offer opportunities for them to sign up for your newsletter everywhere they interact with your brand. Be visible in the real world and you will be able...

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Do Customers Know What’s On Your Menu?

Do Customers Know What’s On Your Menu?

By on Sep 10, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

You live and breathe your products every day. You understand the fine differences between each of your products. However, your customers don’t know, and often don’t care, about the details. They just want to know if you can solve their problem. Too often, business owners and sales people assume their customers are as familiar with the product or service...

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WordCamp Rewind

WordCamp Rewind

By on Sep 5, 2014 in Blog, Content & Social Media, Marketing, Strategy, Web Design, WordPress | 0 comments

WordCamp Columbus started off strong on a recent Saturday with the one of the early presenters speaking on the pre-development of a website. This quote from her slideshow could not be more spot on. Designing for the user experience is always beneficial and there are many ways to go about it.  This session outlined a process that consists of 4 phases. 1. Discovery...

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