Jeb Banner’s Advice on the Future of SEO
I had the great pleasure of attending the Indianapolis American Marketing Association (AMA) October luncheon. Jeb Banner, CEO of Indianapolis-based Smallbox, shared his insight on where SEO is going in a presentation titled, The Future of Search Engine Optimization is the Digital Brand Ecosystem. According to Jeb, we are in the middle of a big shift where we are no longer in control of our brand. Our brand lives in a digital world where it is measured and weighted by Google and Bing. He explains that a digital ecosystem, like any ecosystem, sustains life by continuously replenishing the...
read more5 Reasons Not to Link Your Social Media Accounts
Who has time to post individual updates to Facebook, LinkedIn and Twitter? We’re all running a mile a minute trying to cram more and more things into our day, so why not make life a little easier on ourselves by automating some of the process? It’s so simple to use Hootsuite or Tweetdeck or one of the dozens of other platforms to feed all your posts from one network to all the others, creating a never-ending loop of content. It’s fast. It’s painless. It’s easy. As a social media company, people confess to this all the time. And it makes me sad. It’s wrong,...
read moreDon’t Be Good at Social Media
The goal is not to be good at social media. The goal is to be good at business and use social media to get there. Jay Baer. Are you missing the point of social media? Are you so caught up in the race for fans, followers and Klout scores that you have forgotten the business reason which drove you to social media in the first place? Social media is a viable marketing tool which can be use to build awareness, loyalty and sales (just not all at once) if used thoughtfully, with a plan. Here are some examples how social media can help you achieve a specific goal: Awareness: If you don’t have a...
read moreNo Bullshit Social Media
These days everyone is a social media expert. They are armed with a Facebook fan page, a few months on Twitter, and a working knowledge of how to push content to all social media outlets at once. With this vast background, they position themselves to help business owners leverage social media. The result is a lot of bad advice and a number of business owners who doubt the effectiveness of social media as a tool. The truth? Social media works. It works when it is done thoughtfully and with a strategy. It works when it is guided by professionals willing to admit this is a relatively...
read moreTwitter Is Supposed To Be Easy
When I started with Roundpeg in September, I had seven or eight tweets to my name. With encouragement of my friends at Roundpeg, I started tweeting more actively. However, as a novice user, it wasn’t long before I arrived in Twitter hell. Here are four of my biggest rookie mistakes from the dark side (and how to avoid them): Abusing hashtags: While Twitter is more fun because of this tool, #everyword #shouldnotbehashtagged. Use hashtags smartly and sparingly. Don’t force them into your message. Spamming Facebook with Tweets: Do not push your tweets to Facebook. They are really...
read moreReview of If-This-Then-That (ifttt.com)
Today’s blog post is by a good friend of Roundpeg, Robby Slaughter of Slaughter Development, LLC. Considering that I run a productivity consulting company, it’s no surprise that I’m excited about a new service designed to automate routine online activities. It’s called “If This Then That”, or ifttt. (I like to say it as a two syllable word “if-ta”"). How ifttt works If: This is the first step in the ifttt process. You have to think of a condition that might occur out in the world. Maybe somebody posts a comment on your Facebook wall, maybe...
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