More than a Few Words: FaceBook for B2B Companies
If your small business offers a consumer product Facebook is an easy tool to use. But what if you are a B2B company? Is there a way for you to use Facebook? We think there is, and that is going to be the topic of today’s podcast. Allison and I will be discussing some of the strategies B2B companies can apply to connect with customers on Facebook. Do you have a questions or tip to share, post it here, or feel free to call in. Several folks have already submitted a few questions so I am sure is going to be a lively conversation. The call will be live from 12:30 – 1:00...
read moreThat’s A Wrap, Week Ending May 27
Friday – Social Media at Any Age Lorraine and Allison share the misconceptions people have about each of us, and our ability to take on the challenges of social media. Meet Scott Pfeiffer The last of our summer interns has started, learn more about him. Saturday Radio Shift Blogtalk Radio will replace Roundpeg Radio. Tune in live starting Friday, May 27th from 12:30-1. A recording of the program will be available on our website, Podbean and as a download from iTunes. A recording of the program will be available on our website, Podbean and as a download from iTunes. Sunday – Can...
read moreMore than a Few Words – Small Business Blogging Tips
This is our first live broadcast using BlogTalk Radio. While I have been a guest on live Radio and recorded interviews for my podcast, this is the first time I will be putting all the pieces together. I am little nervous, but I think it will be fun. This week we will be sharing some of our favorite small business blogging tips. Do you have a questions or tip to share, post it here, or feel free to call in. Several folks have already submitted a few questions so I am sure is going to be a lively conversation. The call will be live from 12:30 – 1:00 on Friday, May 27th. You will...
read more6 Signs Your Social Media Rockstar Is Full of Crap
Gurus. Ninjas. Evangelists. Divas. Socialites. Rockstars. Social media “professionals” give themselves some pretty stupid titles. Unfortunately, the social media craze has attracted a class of pretenders who know nothing about marketing, public relations, or even business. They attempt to pass themselves off as social media experts who can help you improve your ROI, leverage your connections, and solve all your problems. Blah, blah, blah. Not to put too fine a point on it, but many of these social media experts are full of crap. So how do you know who’s the real deal and...
read moreFinding My (Writing) Voice
by Melissa Hennig I’m now into week two at Roundpeg. I think that the first week went well, and I was able to write blogs, Twitter and Facebook posts for clients. Now, halfway into my second week, I’ve discovered something I’ll probably have to work on all summer: figuring out how to have the more conversational writing tone small business blogging requires. As someone who is used to writing academic papers and press releases, this is a definite challenge for me. Having taken a class on social media, I know there are a few important components which differentiate blogging from...
read moreFacebook Still #1 for Small Business Social Media
Small Business Social Media – Another Look A year ago we conducted a study of how small business owners were using social media. A year is a long time and things have changed, so we knew it was time to revisit the questions. You can take the survey here. or the mobile version here. While the results are still coming in, some patterns are definitely emerging. This year, many more networks were included in the list of network profiles. LinkedIn, Facebook and Twitter are still the most common. YouTube and Foursquare each have solid communities which seem to be leaving Plaxo in...
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