Tips to Make QR Codes More Effective
About a year ago, I wrote a blog post about QR codes. At the time, they were the hot new thing. Everyone was talking about them the way they are now focused on Pinterest. So the question is, did they live up to their promise? The short answer… not yet . In November, a study by Forrester Research reported that QR code usage by consumers was up 500%. Of course, 500% of a small number is still a pretty small number and people using QR codes still represent less than 5% of the population. But if you think QR codes might be an interesting addition to your inbound marketing plan, here are a...
read moreBorn Free
In business, they say there is no such thing as a free lunch. Everything has a price. But what happens when you redefine lunch? There’s a rush of new services based on the freemium model and even more companies attempting to monetize what they once gave away for free. Popular legend traces freemium to the comment section of Fred Wilson’s March 23, 2006 blog post. Wilson connected the model to the idea of shareware and asked for name suggestions (by the power of the Internet, I present the original historical document). In a watershed Internet moment, one tossed-off portmanteau in...
read moreCompound Blog Interest
When I was a kid, a local banker came to our class and explained how compound interest worked. He went into great detail and had lots of numbers on the board showing what happened to your money if you left it in the bank a few weeks, a few months or even a few years. What I learned was the original investment became more and more valuable because of all of the interest which was compounded on top of it. Clearly that model works better in periods of high interest than low interest, but there is always a value in having a little bit of core principal in the bank. The same is true for your...
read more8 Facebook Brand Timelines You Need to See
Unless you’ve been hiding under a rock the past few weeks you probably know about the latest change to facebook. This time the change allows brand pages to switch to the timeline layout, which many of their customers and fans are already using. These timelines are the same as the personal timelines in appearance, but the new layout provides some extra benefits for brands. The ability to add milestones is important because it allows a narrative of the brand’s history to be told, and is a great way to relate to the consumer on a more personal level. Some other changes to note are the...
read morePinterest, Pinterest and More Pinterest
This seems to be the hot topic of the week. Allison and I just wrapped up our podcast on this topic a few hours ago. You can listen to the program here. We have also already sold out our 1st session of the Pinterst class on April 11 and have added a second one on April 18. If you are interested, register now, the seats go quickly. Also, I will be offering a longer version of the Pinterest program for the EAC on May 16th. With all these opportunities to learn about Pinterest, there is no excuse for you to not be “Pinning!” Event Registration Online for Roundpeg Spring...
read moreMore than a Few Words About Pinterest
Lately it seems like everyone is talking about Pinterst. While we have written a few blog posts on the topic, it is hard to scratch the surface in 400 words. So this week Allison and I will be talking about this new platform. What it is, and more importantly what we think the business applications are. Do you have any comments or questions? Call in during the show at (805) 285 -9865 or drop us a comment on Twitter. Direct the comment to @roundpeg or use the hashtag #MTFW so we are sure to see your remarks. The call will be live from 10:30 – 11:00 today, Wednesday, March 28. You...
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