Yellow Page Advertising? Seriously?
When was the last time you opened a dictionary or encyclopedia? With spell check, dictionary.com, Wikipedia and Google, why would you need to? Need directions? Mapquest and GoogleMaps are at your finger tips. And if you are out and about, mobile applications like Yelp and Urbanspoon can help you find the ideal dinner spot or the closest dentist. And best of all, many of these suggestions come bundled with user reviews. With all of these resources, how often do you open Yellow Page directory? If you are like me, the answer is rarely if ever. So why do small business owners continue...
read moreMarketing And Murder
One of America’s most wanted fugitives has been caught, and it’s all thanks to a little creative advertising. I’ll leave it to NBC News: (Whitey) Bulger, the notorious Boston mob boss, was captured near Los Angeles after 16 years on the run that embarrassed the FBI and exposed the bureau’s corrupt relationship with its underworld informants. After an international manhunt, the FBI finally caught the 81-year-old Bulger at an apartment in Santa Monica along with longtime girlfriend Catherine Greig on Wednesday, just days after the government launched a publicity...
read moreCashing In with E-Commerce
As a company, we have deliberately avoided websites which included an e-commerce requirement . While we do several things really well, website storefronts are tedious, time consuming, and clunky in WordPress. At Roundpeg we pride ourselves n the simplicity we provide our clients with the maintenance of their website, and typical e-commerce functionality never fit in that wheelhouse… …until now. Recently, we discovered a new plugin which has answered our e-commerce prayers. Ecwid allows us to build an easy, professional-looking web-shopping experience on your site. By signing...
read moreJump Start Your Business: Advertise on Facebook
Imagine being able to target an ad with pinpoint accuracy. Facebook ads are a great way to achieve focused advertising on a tiny budget. One of the most beautiful things about Facebook ads, according to Inc. Magazine’s article, is just how specifically you can target your desired demographics. Only want to advertise to women in college? No problem. But you can get even deeply, and advertise only to women in college who rock climb and like Lady Gaga. In this way, you don’t waste your marketing dollars on people who are clearly outside your target demographic. Another great feature...
read moreWhen You Understand Your Brand it is Easy to Exceed Customer Expectations
More than anything else, the Coke brand is about smiles. With that mission in mind, Coke installed a very special vending machine on a college campus designed to deliver just that. Watch the video and see if you think they achieved their...
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