1,911 Reasons to Visit Roundpeg.biz
I have been told that numbers in the title of a blog post attract attention so today, I’ve got a big one: 1,911. That is the current number of blog posts on the Roundpeg website. We should have about 300 more but an unfortunate incident with an intern last summer…ok, we’re not going there again, sorry Scott. Anyway, back to the number 1,911. You see, Google views every one of the 1,911 blog posts as an individual page. Each one is viewed as a source of credible, relevant content for small business owners looking for information about small business marketing...
read moreIt’s Not About You!
I routinely tell my clients that their marketing is not about them. It is about their customers. Brochures, web copy, email newsletters and direct mail should not be chest thumping proclamations about how great they are. These vehicles should be used to focus on things of interest to the client, even when it doesn’t directly relate to their product. I say this a lot, and unfortunately, all too often, clients ignore me. While this behavior makes a brochure boring or a networking event less than successful, it is even more damaging to your social media campaigns. Why? Because it is...
read moreGuest Posts: How To Grow Your Blog by Writing Elsewhere
We have worked really hard over the last few years to build the Roundpeg community. We have created a blog we feel is engaging and varied. It has a loyal following of regular readers who are interested enough to contribute to the conversation and share the links. And we have been happy with the growth of the community. But the truth its, this is a relatively small blog. There is only so much we can do by sharing links on Facebook, Twitter, and Linkedin before is starts to feel like we are standing on a corner shouting “Come Read Our Blog”. So as we look to build the community one...
read moreWant What Your Blog Needs
Crane Design is a prominent product design house based in Illinois and I’m in love with their space heater. One look at the iMac-matching brushed steel frame and I knew I needed it. Good product design is its own advertising. However, Crane’s slick website is pretty persuasive as well. The product pages are pampered with multiple color choices, 3D animation, and beautiful photography. Everything looks like money. However, their new company blog runs the most basic, free WordPress theme. No doubt they could afford something “more”, but they kept it simple....
read moreIgnore This Blog Post
We dispense a lot of advice here on the Roundpeg blog. We tell you about best practices in web design, graphic design, social media and marketing. We call some strategies and tactics stupid–sometimes in so many words. We do our best to offer advice that fits a wide variety of businesses and applies to many different circumstances. We try to show some nuance and shades of gray, but at the end of the day, your business is different from anyone else’s. And what worked for another business, even one in your industry, may not work for you. And what was successful for you may lead to...
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