Blog Voice: Formula, Formal or Real?
The Roundpeg blog is four years old. In that time, the blog has evolved and expanded, partially because my writing style has changed (although Allison will argue my use of commas hasn’t) and partially because I have added other voices to the mix. This was not my first blog. Indy-Biz.com and LorraineBall.com both preceded it. With Indy-Biz for local news and LorraineBall as an outlet for my humor and occasional rant, Business Notes from Roundpeg was a “serious” business blog. It was filled with checklists and links to informative articles. The tone was formal and the...
read moreThat’s A Wrap, Week Ending February 3rd
The Roundpeg crew enjoyed a team building trip to the Super Bowl festivities last Friday. Have you had a chance to check out the fun? Although it’s easy to get distracted this week we continue to publish at least one blog post daily. If you’ve been visiting Super Bowl Village on a daily basis you may have missed out. Now’s your chance to catch up. Saturday - Faces of Roundpeg: New Characters – Jenna and Peter We are a bit more polished, more professional and more grown up thanks to our newest cast members. Sunday – What’s In a Theme? Peter explains (to...
read moreUse FAQs as Blog Post Starters
Stumped for blog content? Think about the questions your customers ask you again and again. These FAQs are a great source of blog content. Typically, companies create a page of FAQs. While this is helpful, you are missing out on the SEO benefit of this content. According to Michael Gray putting one question on a page or post works much better. He says: Unless your questions and answers are very short, ideally you want to create a single page optimized for each question, this gives you the ability to create narrowly focused posts around specific keyword phrases that will rank better and...
read moreSometimes What’s Old is New Again
We write one or two posts a day for our blog. Some of them attract lots of traffic comments and interaction, others come and go, mostly unnoticed. Why? Sometimes a title is particularly catchy, other times it is the topic itself that generates a response. But many times, our content is lost in the overwhelming sea of information. There are too many posts by too many interesting writers, too much noise on social channels or we didn’t work hard enough that day to break through. It is frustrating, because some of my favorite posts are overlooked. That is why I really like Tweet Old...
read moreKnowing When to Walk Away: Dealing with Anger Online
Fact: The Internet is filled with jerks. The anonymity and the faceless nature of the Internet seems to unleash something deep inside people. They’ll spew venom and hate about everything from the most trivial (your favorite TV show, for example) to the most important (politics and religion) to the most personal (you, your business, your profession). They’ll post things that are flagrantly untrue, hurtful or just foul and full of profanity and lies. And just as it’s easy for them to pound out a scathing attack on something you hold dear, it’s incredibly tempting to sit...
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