Blog Voice: Formula, Formal or Real?
The Roundpeg blog is four years old. In that time, the blog has evolved and expanded, partially because my writing style has changed (although Allison will argue my use of commas hasn’t) and partially because I have added other voices to the mix. This was not my first blog. Indy-Biz.com and LorraineBall.com both preceded it. With Indy-Biz for local news and LorraineBall as an outlet for my humor and occasional rant, Business Notes from Roundpeg was a “serious” business blog. It was filled with checklists and links to informative articles. The tone was formal and the...
read moreUse FAQs as Blog Post Starters
Stumped for blog content? Think about the questions your customers ask you again and again. These FAQs are a great source of blog content. Typically, companies create a page of FAQs. While this is helpful, you are missing out on the SEO benefit of this content. According to Michael Gray putting one question on a page or post works much better. He says: Unless your questions and answers are very short, ideally you want to create a single page optimized for each question, this gives you the ability to create narrowly focused posts around specific keyword phrases that will rank better and...
read moreKnowing When to Walk Away: Dealing with Anger Online
Fact: The Internet is filled with jerks. The anonymity and the faceless nature of the Internet seems to unleash something deep inside people. They’ll spew venom and hate about everything from the most trivial (your favorite TV show, for example) to the most important (politics and religion) to the most personal (you, your business, your profession). They’ll post things that are flagrantly untrue, hurtful or just foul and full of profanity and lies. And just as it’s easy for them to pound out a scathing attack on something you hold dear, it’s incredibly tempting to sit...
read moreIt’s In the Numbers: 4 Strategies for Blog Success
Do you have an idea for a great blog post? Today I am going to suggest you think about the numbers to help make it successful. 1. Word Count – Finding a balance is tough. Posts that are too long (1,000 words or more) lose all but the most committed readers before the end. Posts that are too short (less than 250 words) don’t offer enough content or key word density to attract the attention of the search engines. So what’s the magic number? I typically shoot for between 300 – 500 words. I don’t let word count drive my post, but a quick look at the number...
read moreJust Blog, Dammit
I don’t have time. I don’t have anything to write about. I’m not a good writer. No one would really read it anyway. Stop the excuses. Stop the hand wringing. Stop the over-thinking. Your small business needs to be blogging, and if you’re not, you’re missing out on a huge opportunity to reap benefits from organic search engine optimization, social media and client good will. You probably know the reasons you should blog, so let’s just hit the Cliff’s Notes version: it fills your site with useful keywords for search engines used in a natural way. It...
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