Science of Marketing
I have seen many definitions of marketing, but my favorite is this one: “Marketing is a social process by which individuals and groups obtain what they need and want.” What appeals to me about this definition is what is missing. There is no mention of selling, advertising, promoting, or any activity on the part of the product or service provider. This definition is about the customer, their wants and their needs. It captures the very essence of what marketing is really about, the customer! The Marketing Process connects your product/service to a potential customer’s needs and wants....
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BusinessMap: A Practical Guide to Business Planning – $35.00 As a small-business owner, you need a map — a business plan! Without it, you are traveling blind. Often, the road to achieving your goals is a series of small steps. Creating a schedule for these interim steps or milestones will help you track progress toward the overall goal. In this combination book and companion CD, you will discover a step-by-step process complete with numerous examples to help a new business owner create a viable business plan. Accompanied with blank forms and outlines, “Business Map”...
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Confessions of a Networking Junkie – $25.00 Savvy networkers know that it is healthy for a business to get its BUZZ from networking. With a solid base of contacts and referral sources, a true networking junkie can say goodbye to cold calling and scale back on expensive advertising. Discover a simple 12-step program designed to help any novice create a plan for their networking addiction. As you use the workbook and listen to the 25 minute companion CD you will learn: Simple techniques to put the right words in your word of mouth marketing Practical strategies to build a...
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read moreHelp Me Write a Book – Part 4 – Your Brand Position
A few days ago I introduced this challenge to my readers, to help me write the second edition of my book, :The Entrepreneur’s Notebook. Every few days I present a piece of the original text, and ask for suggestions or additions. Contributors will be included with credit in the revised text, which will be released some time next summer. Today’s Text comes from the Section on Your Brand Position Once you have defined a market segment, and determined it is large enough, the last step in this process is defining your market position. This is the unique niche your business will...
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