Taking Stock of Your Image
Here at Roundpeg, we have an interesting way of interviewing potential employees. Along with the usual “boring interview questions” we also ask a series of our own random “fun questions” which have no right or wrong answer. One of these questions requires the person to choose between words, pictures and numbers. We get very few people who choose numbers (Lorraine is still waiting to find a soul mate), some who choose words, but the vast majority choose pictures. People like to visualize things because often words can’t do justice to the product, idea, scenario etc. This is...
read moreAll American Doesn’t Have to Be Red, White and Blue
When you hear the name American Eagle Basketball Goals you probably envision something in red, white and blue with a heavy Serif font to give it a traditional feel. But this product is anything but traditional and so one of Jenna’s challenges was to give them a logo which would make them stand out as well. Her other challenge was to give them something which would look equally good on top of a web page or on the product itself. The design process started as she searched for images of an eagle. The one she selected is strong, but not a literal image of an eagle with arms...
read moreDon’t Let the (Trademark) Bullies Steal your (Business) Lunch
We often think about protecting our own brands with trademarks. In today’s blog post Attorney, Dick Troll talks about protecting yourself from what he calls “Trademark Bullies” Running a business is exhilarating, frustrating, challenging, exhausting or perhaps most accurately ALL OF THE ABOVE. Every day in business means a day of decisions. One of the most important decisions every business must make is:What do we call ourselves? Or “What should we call our new super widget?” All too often these decisions are made without considering all the variables. And frankly,...
read moreAdding a Sense of Motion to the Entrepreneur Advancement Center
The EAC had been using a stodgy, brown and black text treatment. As the organization changed, this old-fashioned logo no longer described who they were. We freshened the logo with bright, energetic colors, and used the arrow to represent upwards motion to reflect the EAC’s role in propelling entrepreneurs forward.
read moreCarpenters Rule
Carpenter’s Rule wanted their design focused around the core value of their business, which is the strict precision of their work. We created the company’s name, too, and wanted to highlight what they considered the most important aspects of their business. We emphasized this using the ruler graphic and a bold font.
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
