New Website Part Two: Brand (Font and Logo)
We are hard at work redesigning the Roundpeg website. Since this is what we do for others, we wanted to be sure we put our best foot forward in every possible way with this new web design. Once we selected the theme, it was time to turn our attention to the brand elements: font and logo. Re-evaluating your brand is something every company should do periodically. As companies change and mature, so should their brand. So we asked ourselves: Was it time to update the Roundpeg logo? Designed almost ten years ago, for a company with a very different mission, did it still fit? Should...
read moreStreamline by Design
Creative. Innovative. Organized. Those can be three tough words to illustrate in one logo. That was the challenge we took on in the design of a new logo for Streamline by Design. Streamline by Design is a professional organizing company. When Leslie, the owner, came to us, she just had a text treatment. We fleshed it out to create a true logo which she can use to build her brand across brochures, web, and all of her other collateral. Although Leslie came to us with a specific vision (she liked shades of blue and boxes), she was also incredibly open to our ideas. We went back and forth with...
read moreAgile Reasoning
Agile Reasoning is a high-tech, high-end software development firm in Indianapolis. To its owner, Mack, the ultimate sign of a job well-done is “clean code.” We created his logo using a clean yet edgy font in order to get this feeling across to his customers. Click here to view the Agile Reasoning website.
read moreTelamon GS
Telamon Global Services (TGS) is a services organization. They provide business process services to firms ranging from small businesses to Fortune 500 companies. They wanted a logo specifically for their global services division that would set the division apart, but still stay consistent with the main logo. Click here to view the Telamon GS website.
read moreHazel Walker
Hazel Walker came to us wanting a site to coincide with the launch of her new book, “Business Networking and Sex.” Given her unique personality, we wanted a clean, fresh look that wouldn’t overwhelm the user. By creating collages of Hazel’s work, and using simple, easy to read buttons, we added Hazel’s one-of-a-kind personality to the site without cluttering it up. You can view Hazel’s website at http://hazelmwalker.com/. Roundpeg, an Indianapolis web design company, creates websites across several industries. For more examples, click...
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