Simplexity
For Simplexity, we had a two part challenge, to find a name and design the logo for this created innovative software development firm. Targeting larger firm, in more traditional industries, they transform complex processes into simple programs. We combined these two elements -simple and complex- to create the name. The two shades of blue convey the blending of these elements.
read moreNew Website Part Three: Brand and Color
As we work on revising our website and updating our logo we have spent time revisiting every element of our brand. Today, I want to talk about our color choices. After we decided not to change the basic design of our logo, we turned our attention to color. Was it time to give up the blue and teal? Could Roundpeg be another color? The truth? We almost were. The designer who created the Roundpeg logo gave me a range of color choices and combinations, and purple and lime green was his favorite. Bright and lively, it was a sharp contrast to the stodgy corporate environment I was...
read moreNew Website Part Two: Brand (Font and Logo)
We are hard at work redesigning the Roundpeg website. Since this is what we do for others, we wanted to be sure we put our best foot forward in every possible way with this new web design. Once we selected the theme, it was time to turn our attention to the brand elements: font and logo. Re-evaluating your brand is something every company should do periodically. As companies change and mature, so should their brand. So we asked ourselves: Was it time to update the Roundpeg logo? Designed almost ten years ago, for a company with a very different mission, did it still fit? Should...
read moreStreamline by Design
Creative. Innovative. Organized. Those can be three tough words to illustrate in one logo. That was the challenge we took on in the design of a new logo for Streamline by Design. Streamline by Design is a professional organizing company. When Leslie, the owner, came to us, she just had a text treatment. We fleshed it out to create a true logo which she can use to build her brand across brochures, web, and all of her other collateral. Although Leslie came to us with a specific vision (she liked shades of blue and boxes), she was also incredibly open to our ideas. We went back and forth with...
read moreAgile Reasoning
Agile Reasoning is a high-tech, high-end software development firm in Indianapolis. To its owner, Mack, the ultimate sign of a job well-done is “clean code.” We created his logo using a clean yet edgy font in order to get this feeling across to his customers. Click here to view the Agile Reasoning website.
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