Indiana Acupuncture
One of my favorite things to do as a designer is to take existing material and give it a new (and of course, improved) look. Don’t get me wrong, I love the excitement of starting from scratch, but there is something very rewarding about watching a design reach its full potential. I recently did a redesign of two brochures for Indiana Reproductive Acupuncture. Their original design lacked personality with few graphics and a very text heavy design. Because the brochures were designed for expectant mothers and women trying to become pregnant I wanted to make sure the brochures had a warm...
read morePictures Help Clients Visualize the Message
Will the internet spell the end of printed brochures? While many companies have moved more and more of their content online, I believe brochures will be around for a long time to come. There’s something to be said for holding information in the palm of your hand, and having it all there in black and white to read at your leisure. We are just finishing up work on a printed piece we really like. Vision Equity, a real estate investment firm, came to us with an interesting challenge. They had a power point presentation with more than 25 slides, which they wanted consolidated into...
read moreCollaborating Creates Delicious Results
Earlier this year, I got some help from our readers as I worked on a logo design for My Doorstep Deliveries. With your input we narrowed down the choices and came up with a logo our client truly loved. Next we were asked to develop a brochure, owner Danielle could drop off with prospective clients which would give them a feel for the services she offered. The challenge was to develop a piece which would be appealing to her clients ( primarily seniors) and yet still convey the essence of her bubbly personality. For some reason, I couldn’t find the right balance, and relied...
read moreWe do it INTENTIONally
Great looking brands grow over time, when they are consistently executed in web and print. Even small business owners can build a strong brand if they work at it! Several years ago Roundpeg designed a logo and color palette for Living with Intention. From time to time they come back for a new brochure, flyer or postcard. They always been a fun client to work with because owners Dr. Stephen and Linda Elliott have a clear idea of what they want. As we have worked together, I have figured out their style and can anticipate what they will like. The LWI logo is fun to work with...
read moreGood Design Helps Customers See You Better
Revolution-Eyes – POP Program - We have worked with RevolutionEYES since before they opened 2 1/2 years ago. Every month we get together and kick around new ideas. One of the projects we have discussed for monts is a POP (Preferred Optical Program) which would offer vision benefits to employees in companies without a vision insurance program. I am excited we stopped talking about it, and started designing it! The program includes savings on : Eye Exams Frames Lenses Contacts Kids Package From a marketing perspective there were three distinct tpieces which made...
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