That’s A Wrap: Week Ending October 7
What a fun week! It included another trip for Lorraine and our first Pumpkin Carving Event. If you missed some of the ups and downs, you can catch up on all the action here: Saturday - The Faces of Roundpeg As we approach our 10 year anniversary, we’ll introduce you to family, friends and employees who have helped shape who we are. Sunday – My Roundpeg Story In Rebecca’s first foray into the blogoshere, she tells how Roundpeg came to be part of her life. Monday – What Changes to Facebook Mean to You and Your Business Allison explains the pros and cons of...
read moreHow Much Do You Want to Spend?
On a regular basis I get a call or email from a prospective customer inquiring about the cost of our social media or web design services. And despite the fact I have been in business for almost 10 years, I always hesitate before I answer. Why? Because price is never really the issue. I have found that when people are buying something they have never purchased before, they fall back on price. What they really want to know is can deliver what they need. When I get a request for for quotation, I always insist on a brief conversation before I shoot a number out there. Without it, I don’t...
read moreIs Your Marketing in Balance?
Before starting Roundpeg, I spent 11 years in the HVAC industry. Working with contractors all across the US I built a fairly simply budget model. The analysis looks at existing customers,(service contracts), business concentration (new construction, service, commercial customers) and budget allocation. Recently I had a chance to work with Anacore, an amazing software development company here in Indy to transform my model into an interactive tool. We still have a few bugs to work out, but the input screens, video and feedback reports are all working. So if you want to know if your...
read moreAug 26 – Marketing by the Numbers
Howard Cox of Somerset CPA’s and I will be teaching Marketing by the Numbers with once again on Aug. 26. If you missed this program last time, you have another chance. One of the reasons I am so excited about team teaching with Howard is that I have always felt good marketing is all about the numbers. While the creative execution is emotionally based, the decisions of how much, when and where should be financially based. In this lively session we look at how to set a marketing budget based on the Lifetime Value of a Customer and your existing referral base. When we were...
read moreAn Association for Associations? I’m there!
I’m going to be heading up to Michigan City on July 14 to present “Marketing: Being Resourceful With a Small Budget” at the annual convention of the Indiana Society of Association Executives. In my presentation, I’ll help these executives, many of which represent non-profit associations, how to make a big impact with a small budget. I’ll shed light on how to create professional looking marketing material on a limited budget, use publicity and PR tactics to build awareness of a company, product or service, and use strategic cross promotions to build awareness and...
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