New Business Cards for a New Year
With the launch of our new website this summer, we made several modifications to our brand. We moved to a very fresh, sophisticated and understated look. Gone is the handwriting font, the circles and clutter. Our business cards needed to change to match the new look. The problem – I loved the card Taylor designed in 2009 the last time we updated our website. The blue background was dramatic. The circular layout of the content was fun and distinctive. Even two years later, I haven’t seen anything quite like it. In addition, we had equity in the design because all of us have...
read moreWe Have a Winner!
Humans are very receptive to color. For instance, red makes us think of heat, fire, and passion. But it can also make us think of danger and blood. Blue is a calming color, associated with wisdom and trustworthiness. It’s also strongly connected with masculinity and is highly favored by men. So take a look at your logo and your business card. Are you using the right colors to attract the audience that you want? For instance, if you’re an accountant who uses purple in your logo, you’ve chosen a color that’s most attractive to children, who may not be in the market for...
read morePick the Winner for the June Business Card Makeover
As we continue our crusade to rid the world of ugly business cards–one card at a time, we are ready to pick and June winner. As you are considering which oneto vote for, let’s talk about professionalism. Your business card is a selling tool. Is it projecting an accurate image of who you are and what you do? Take a minute and view your card through the eyes of a prospective client or more importantly a referral partner. Are they going to be comfortable passing on your card to their best client? If you’re a lawyer, for instance, your card should probably not be using Comic...
read moreWho Will Win the May Business Card Makeover?
In the course of our Business Card Makeover contest, we’ve found some business cards which were in serious need of a makeover. Most of the business cards we received were not hideous, but simply not functional. Take a look at your business card. Can you read everything easily, or do you have to squint past ornate fonts and tiny sizes, or sort through cluttered lines of text ? Remember: the primary purpose of a business card is give your contact information. If your card makes it difficult to find that, you’re in trouble. Think of your business card like a tiny...
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