What Did Your Letter Say?
On January 2, I gave you an assignment. I challenged you to write a letter to yourself about the year ahead. You were supposed to give it to a friend, and have them hold it till now. Did you do it? What did you write about, and how did the year turn out? In my letter, I wrote about big plans for 2011. I expected us to grow our sales by 50%, add two members to our team and launch an updated website by mid year. I planned to take another vacation out of the country and finally retire the Volvo, exchanging it for a newer car (but still a convertible!). So how did I do? The Team: Hello,...
read moreMTFW: Finding a Way Out
Starting a business is filled with challenges. Even once you have your business up and running, the challenges don’t stop. For example, finding a way to get out of your business when you are ready to retire. There are several choices: selling the business, transferring it to employee or children, or simply shutting it down. This week we spoke with business transition expert Chris McEvoy about things you can do now to smooth they way for your exit down the road. Surprisingly, many of Chris’ comments were about things companies should do in the very earliest stages of their...
read moreYou and The Tube
At the most recent Indy Social Media breakfast, I had a chance to hear both Rocky Walls and Julie Perry speak about video marketing. In their presentations, Rocky and Julie approached the topic of video from two very different perspectives. Rocky (CEO of 12 Stars Media) focused on how to effectively shoot a great internet video.Julie (VP of Social Media at BlastMedia) picked up where he left off, focusing on how to market those videos. Some of the major takeaways from Rocky’s presentation: Stop using a script-many folks think they need to script all their lines in advance. This,...
read moreSubstance > Style
Look, I get it. You want to look cool. But looking cool means nothing if no one finds you in the first place. As an Indianapolis web design firm, as we work with clients, we usually get the same wishlist. Our clients want websites which: Look cool Look fresh Look up-to-date While we agree it’s important to build sites with the fresh, clean, cool look our client desires, in the long run it is the words and content the site’s pages hold which will be far more valuable in the long run. As the web has grown, search engines (which can make or break a site’s visibility) have...
read moreMTFW with Entrepreneur Will Hardison
Join us this Wednesday, August 10, when we talk to Will Hardison, founder of Mediaplug, an Indianapolis web design firm. On this episode of More Than a Few Words, Will will share some of the lessons he’s learned in the three years he’s owned his own business. He will also give business owners insights into how he utilizes Facebook ads for both Mediaplug and the company’s clients. New and potential business owners won’t want to miss this episode. Tune in to learn how to take advantage of the opportunities-and avoid the mistakes-new business owners encounter as they...
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