Carmel Conundrum

Posted by on Apr 4, 2011 in Branding | 3 comments

The Roundpeg office sits just a few hundred yards away from the Carmel town limits. People frequently get lost trying to find us, assuming we’re in Carmel. While we’re in Indianapolis, many of our clients are Carmelites, and they often run into a big problem: they want to look high-end, but don’t want people to think they’re expensive. For those of you not from Indiana, Carmel is a suburb just to the north of Indianapolis. It’s also one of the wealthiest towns in the nation. Bentleys and BMWs cruise the streets, designer clothes are de rigeur, and shops and...

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Pick Your Palette

Posted by on Sep 28, 2010 in Branding, Graphic Design | 0 comments

ColourLovers has released a really cool new study. They placed the logos of the Top 100 web brands on a color wheel. It was amazing to see how the use of color shook out: most companies used a lot of color, with only 6 companies using a primarily black, white, or gray color scheme. On the other hand, blue was definitely the most popular color. Looking back on my own logo designs, blue also shows up a lot. Why is this? According to color theory, each color on the wheel makes us feel a certain way. In Western cultures, blue is associated with peace, tranquility, law and order, loyalty, and...

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Color Matters

Posted by on Jul 21, 2009 in Graphic Design | 0 comments

I am taking an art class this summer.  I don’t really have much talent, but it is fun, relaxing, and I am learning things which are valuable in other parts of my life.  For example Color.  We are exploring color values, and I have really seen the effect strong contrasting colors can have on the overall impact of a painting.  These same values also effect the visual impact of signs, brochures and websites.  Some color combinations are more vibrant, more interesting, and more readable. For example:       Another thing to consider, while the darker backgrounds work well for...

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