Do You Doodle?
Studies show that sketching and doodling improve our comprehension — and our creative thinking. So why do we still feel embarrassed when we’re caught doodling in a meeting? According to Sunni Brown, we shouldn’t. In a presentation on TED.com she makes the case for unlocking your brain via pad and pen. As anyone at Roundpeg can tell you, I always have a pen and pad in hand when I stroll into a meeting. I draw and write all sorts of things . Most of which are useless to everyone, including me. But the process of sketching as I go through the meeting, helps me organize...
read moreIt is a Matter of Perspective
One of the most interesting parts of an interview at Roundpeg, is when we ask questions for which there is no right answer. The purpose of the questions, is to simply understand an individual’s perspective. This ability to “see the other side” can be extremely valuable for a marketer. Once you understand there are other “right” answers, it is easier to try different approaches. This topic of perspective was the subject of a video I found on TED.com. Artist Raghava KK demos his new children’s book for iPad with a fun feature: when you shake it,...
read moreSubstance > Style
Look, I get it. You want to look cool. But looking cool means nothing if no one finds you in the first place. As an Indianapolis web design firm, as we work with clients, we usually get the same wishlist. Our clients want websites which: Look cool Look fresh Look up-to-date While we agree it’s important to build sites with the fresh, clean, cool look our client desires, in the long run it is the words and content the site’s pages hold which will be far more valuable in the long run. As the web has grown, search engines (which can make or break a site’s visibility) have...
read moreA Whole New Website
Today’s post is by our intern Stephanie Boyden who has been working closely with Jay to develop a number of client websites. This past semester I took a class called “Creativity and Communication.” On the first day my professor stressed to us that everyone has the ability to be creative, but living in a world that caters to left-brainers, often we lose sight of that ability. She introduced us to a book called A Whole New Mind, which I haven’t been able to stop thinking about since putting it down. The author Daniel Pink emphasized that in an increasingly automated world of...
read moreWhat Tennis has Taught Me about Business
Today’s blog post is by our intern Stephanie Boyden. It is fun to see how each of our interns is bringing lessons for small business owners from their individual passions. I started playing tennis when I was thirteen, and haven’t stopped since. Although I am not as serious about it as I once was, I still enjoy playing recreationally when I get the chance. When I started playing tennis I had no idea what I wanted to do with my life. Now that I do, I have found some valuable connections between business and tennis that can’t be taught in a classroom. 1. You must be able to...
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