Bodywise Long Distance
We recently finished a web project for Bodywise Therapeutic Massage located in Ann Arbor Michigan When you look at the site, it is simple, clean, and functional, but there isn’t anything extraordinary about the site. Despite it’s simple appearance, it is one of the most important sites we built at Roundpeg last year. Why? Because the entire process: selling/building/training/was done remotely. We never met the client face to face. For an organization as personal as Roundpeg, this was a challenge, but what we learned in the process will be a huge benefit in 2011 and...
read moreEpisode # 12 – Letting Go
Recently, I sat down with Nick Carter, the owner and developer of AddressTwo, a simple CRM tool for small business owners. More than just an address book, AddressTwo is a powerful tool to help you manage your contact list, transforming a spread sheeting into a marketing engine. In this interview we talked about the challenges small business owners face, when it comes to “letting go”. If your business is going to grow, you will ultimately need to hire people and delegate some of the tasks, including contacting and maintaining relationships with some of your clients. In this...
read moreEpisode 8: Market Segmentation with Nick Carter
Recently, I sat down with Nick Carter, the owner and developer of AddressTwo, a simple CRM tool for small business owners. More than just an address book, AddressTwo is a powerful tool to help you manage your contact list, transforming a spread sheeting into a marketing engine. This process begins with segmenting your data. And as Nick explains, segmentation is not just for big business. Anyone can improve the quality of their communication by breaking their contacts into smaller groups who share something in common. To hear the conversation simply click this link If you would like...
read moreMistakes are Unimportant, Handling Them Well is All That Counts!
Mistakes happen! What defines your business is what you do as a result. Do you quote policy, apologize, or act? Jackie Huba has some interesting suggestions for Best Buy when they ran out of a popular promotion item. She says: Turning bad buzz into good takes fast, creative thinking, a sense of humor, and a willingness to happily eat virtual crow. Best Buy could put everyone who ordered the TV into a drawing then give away 10 of them. Or 100. Then they could even deliver the sets, with TV cameras rolling, and have their Geek Squad members install them for free. How much would...
read moreWork While You Sleep
As a small business owner, there are always so many things on my to do list. Running the business, delivering projects to clients, working with my staff, meeting with prospects, sending proposals, networking, etc. Sometimes I wish I could clone myself, or work while I sleep. This week, Barb Jones, of Stellar Infusionsoft Coaching explains how CRM tools allow a small business to do just that! Barb explains that contact management software lets you keep track of prospects and clients, but a CRM system allows you to automate the process. Now you can stay in touch with clients...
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