Episode # 12 – Letting Go
Recently, I sat down with Nick Carter, the owner and developer of AddressTwo, a simple CRM tool for small business owners. 
More than just an address book, AddressTwo is a powerful tool to help you manage your contact list, transforming a spread sheeting into a marketing engine.
In this interview we talked about the challenges small business owners face, when it comes to “letting go”.
If your business is going to grow, you will ultimately need to hire people and delegate some of the tasks, including contacting and maintaining relationships with some of your clients. In this interview, Nick explains how good information such as well documented contact and status history makes this process much easier.
Click here to listen to the rest of the interview.
Episode 8: Market Segmentation with Nick Carter
Recently, I sat down with Nick Carter, the owner and developer of AddressTwo, a simple CRM tool for small business owners. More than just an address book, AddressTwo is a powerful tool to help you manage your contact list, transforming a spread sheeting into a marketing engine.
This process begins with segmenting your data. And as Nick explains, segmentation is not just for big business. Anyone can improve the quality of their communication by breaking their contacts into smaller groups who share something in common.
To hear the conversation simply click this link
If you would like to learn more, please visit www.AddressTwo.com or plan on attending a FREE preview demonstration on Thursday, December 10th, from 9:00 – 10:30 AM, It is FREE to attend, but RSVP’s are required
—————————————————————————————————-
At Roundpeg, we are so excited about this product, we are now a Partner Provider. This means we will be helping our clients incorporate this tool into their marketing strategy.
Mistakes are Unimportant, Handling Them Well is All That Counts!
Mistakes happen! What defines your business is what you do as a result. Do you quote policy, apologize, or act? Jackie Huba has some interesting suggestions for Best Buy when they ran out of a popular promotion item. She says:
Turning bad buzz into good takes fast, creative thinking, a sense of humor, and a willingness to happily eat virtual crow. Best Buy could put everyone who ordered the TV into a drawing then give away 10 of them. Or 100. Then they could even deliver the sets, with TV cameras rolling, and have their Geek Squad members install them for free.
How much would Jackie’s suggestions really cost Best Buy? The cost of surprising and delighting customers is nothing in comparison to what the negative publicity will cost. The difference, the positive, proactive expense is controllable, the negative cost isn’t.
When things don’t go as planned, how do you react?
Work While You Sleep
As a small business owner, there are always so many things on my to do list. Running the business, delivering projects to clients, working with my staff, meeting with prospects, sending proposals, networking, etc. Sometimes I wish I could clone myself, or work while I sleep.
This week, Barb Jones, of Stellar Infusionsoft Coaching explains how CRM tools allow a small business to do just that!
Barb explains that contact management software lets you keep track of prospects and clients, but a CRM system allows you to automate the process. Now you can stay in touch with clients while you are sleeping or working on other projects. It also allows you to send relevant content to a small group with common interests.
At Roundpeg, we are experimenting with CRM tools and have found the results to be very positive. Our How to Write a Business Plan in Ten Weeks program is fueled by a CRM tool. We have several people a week enrolling in the program and each person enjoys the benefits of the entire program regardless of when they start.
We are going to look at other applications as well. What about you? Do you use a CRM tool today?
