The Art of Marketing

Because I am married to an artist, I spend a lot of time in galleries, exhibits and art shows.  As I study a piece of art, I often wonder what the artist had in mind when he/she created the work? While the artist has a vision, that vision is subject to interpretation ( or misinterpretation) by everyone who experiences the artwork. Jay Ehret suggest that for any small business owner, your business is like a piece of art, and the ability for consumers to interpret what you have in mind can often mean the difference between success or mediocrity. Rahter then guess what your customers think,...